Study programme competencies |
Code
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Study programme competences
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A1 |
To acquire basic knowledge of the management of a textile/fashion firm at a strategic, operational and functional level |
A2 |
To know the aspects of the environment that shape the evolution of the fashion industry and its firms, with particular focus on the impact of economic and legal trends |
A7 |
To know the reality and social conditions that influence fashion, with a perspective of its historical development |
A8 |
To be able to design and implement efficient marketing strategies from knowledge of the social environment, with a focus on communication and distribution: messages, media, channels, customer relationships, etc… |
B1 |
That students demonstrate that they acquired and understood knowledge in a study area that originates from general secondary education and that can be found at a level that, though usually supported by advanced textbooks, also includes aspects implying knowledge from the avantgarde of its field of study |
B2 |
That students know how to apply their knowledge to their job or vocation in a professional form, and have the competencies that are usually demonstrated through elaboration and advocacy of arguments and problem resolution within their field of study |
B3 |
That students have the capacity to collect and interpret relevant data (normally within their field of study) in order to issue judgements that include a reflection upon relevant topics in the social, scientific or ethical realm |
B4 |
That students may convey information, ideas, problems and solution to the public, both specialized and not |
B5 |
That students develop those learning skills that are needed to undertake ulterior studies with a high degree of autonomy |
B6 |
Capacity for cooperation, team-work and collaborative learning in interdisciplinary settings |
B7 |
Capacity to analyse trends (critical thinking) |
B8 |
Capacity to plan, organize and manage resources and operations |
B9 |
Capacity to analyse, diagnose and take decisions |
C1 |
Adequate oral and written expression in the official languages. |
C2 |
Mastering oral and written expression in a foreign language. |
C3 |
Using ICT in working contexts and lifelong learning. |
C4 |
Acting as a respectful citizen according to democratic cultures and human rights and with a gender perspective. |
C5 |
Understanding the importance of entrepreneurial culture and the useful means for enterprising people. |
C7 |
Developing the ability to work in interdisciplinary or transdisciplinary teams in order to offer proposals that can contribute to a sustainable environmental, economic, political and social development. |
C8 |
Valuing the importance of research, innovation and technological development for the socioeconomic and cultural progress of society. |
C9 |
Ability to manage times and resources: developing plans, prioritizing activities, identifying critical points, establishing goals and accomplishing them. |
Learning aims |
Learning outcomes |
Study programme competences |
To know the basic concepts and principles of business management
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A1
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B1 B2 B3 B4 B5 B6 B7 B8 B9
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C2 C3 C4 C5 C7 C9
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To analyze the environment and the reality surrounding fashion companies
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A2 A7 A8
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B1 B2 B3 B4 B5 B6 B7 B8 B9
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C1 C4 C5 C7 C8 C9
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To identify the operating principles of the different functional subsystems of fashion companies
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A1 A8
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B1 B2 B3 B4 B5 B6 B7 B8 B9
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C4 C5 C7 C8 C9
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To carry out, in work teams, a preliminary analysis of the business management of a fashion company
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A1 A2
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B1 B2 B3 B4 B6 B7 B8
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C2 C3 C9
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Contents |
Topic |
Sub-topic |
The company |
Concept and nature. The company as a system
Business functions and objectives
The company and the business people
Types of companies
The business environment
Introduction to ethics and Corporate Social Responsibility
Organisational culture |
Management subsystem |
Introduction to management functions
Strategic management
The planning function
The organisational function
The leading function
The control function |
Human resource management |
Introduction to HRM
HR planning
Recruitment and selection
Training and development
Performance appraisal
Compensation |
Operations subsystem |
Definition and main concepts
Objectives and types of decisions
Types of productive processes
The costs and the calculation of the break-even point |
Marketing subsystem |
Definition and main concepts
Marketing-mix: product, price, place, and promotion
Segmentation, target markets and positioning
Consumer behaviour |
Financial subsystem |
Definition and main concepts
The financial function
The economic-financial structure
Introduction to the result
Ratios
Funding sources
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Planning |
Methodologies / tests |
Competencies |
Ordinary class hours |
Student’s personal work hours |
Total hours |
Mixed objective/subjective test |
A1 A2 A7 A8 B1 B2 B3 B4 B7 B9 C5 C9 |
2 |
35 |
37 |
Supervised projects |
A1 A2 A8 B1 B2 B3 B4 B5 B6 B7 B8 B9 C2 C3 C7 C8 C9 |
3 |
26 |
29 |
Case study |
A1 A2 A7 A8 B1 B2 B3 B4 B6 B7 B8 B9 C2 C4 C5 C7 C8 |
5 |
20 |
25 |
ICT practicals |
B1 B2 B7 B8 B9 C3 C9 |
5 |
10 |
15 |
Seminar |
A1 A2 A7 A8 B2 B4 B6 B7 B8 B9 C1 C3 C9 |
3 |
3 |
6 |
Field trip |
A1 A2 A7 A8 B2 B3 B4 C4 C5 C8 |
2.5 |
2 |
4.5 |
Problem solving |
A1 A7 A8 B3 B5 B7 B8 B9 C8 C9 |
4 |
10 |
14 |
Guest lecture / keynote speech |
A1 A2 A7 B8 B9 C5 |
31.5 |
31 |
62.5 |
Oral presentation |
B1 B2 B4 B6 B8 C2 C9 |
3 |
5 |
8 |
Directed discussion |
B3 B4 B7 B8 C2 C4 C9 |
4 |
6 |
10 |
Workbook |
A1 A2 A7 B5 B9 C3 C5 |
0 |
11 |
11 |
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Personalized attention |
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3 |
0 |
3 |
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(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
Methodologies |
Methodologies |
Description |
Mixed objective/subjective test |
Mid-term exam and final exam, which will combine different kind of questions (i.e., short or long-answers questions, practical exercises, objective test questions...). |
Supervised projects |
Group analysis of a fashion company that will be held throughout the academic year (especially during the second term) and presented in the classroom at the end of the course. |
Case study |
Resolution, individually or in group, of the proposed cases. These cases will be detailed along the course, according to the workplan. |
ICT practicals |
Resolution of practical cases, either individually or in groups, through computer programs (e.g., Excel). |
Seminar |
Seminars with experienced professionals, whenever possible. |
Field trip |
Visit to a fashion company during the second term, if sanitary conditions allow it. |
Problem solving |
Resolution of problems of a theoretical and practical nature. |
Guest lecture / keynote speech |
Presentation of the contents that are part of the theoretical framework of the subject through oral presentations, guided by the use of presentation files, audiovisual media and the introduction of questions addressed to students in order to favor learning and the construction of knowledge.
Each of the subjects will be preceded by a contextualization, where the contents of each topic will be detailed, as well as their relation to other subjects of the Degree, given the introductory nature of this course. |
Oral presentation |
Oral presentation, individually or in groups, of the activities done in the classroom or the case studies that must be submitted. |
Directed discussion |
Through this dynamic different topics will be addressed, aimed at making the students think about different issues of the course and adopt a critical position. |
Workbook |
Readings on different topics aimed at addressing or deepening on the issues studied in the classroom. |
Personalized attention |
Methodologies
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Supervised projects |
Case study |
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Description |
The personalised attention described will be developed mainly around the supervised project, and it is conceived as personal work time with the instructors of the course for the attention and follow-up of the project carried out by each of the working groups. The attendance of the students to these meetings is recommended. The specific form and times in which they will take place will be communicated throughout the course according to the work plan of the course, considering that the first meeting with the working groups will probably take place at the beginning of the second term. However, during the course the students can use the tutorial time to clarify doubts and questions about the course.
The students with recognition of part-time dedication, according to the "Norm that regulates the regime of dedication to the study of the students of Degree in the UDC" (Arts. 3.b and 4.5) will carry out their activities with the attendance and participation in the dynamics that are included in the sections of "Planning" and "Personalised attention", through the work groups that will be assigned. The activity will be carried out according to the observations of assessment on the flexibility of attendance-participation and the requirements to pass the course. |
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Assessment |
Methodologies
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Competencies |
Description
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Qualification
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Guest lecture / keynote speech |
A1 A2 A7 B8 B9 C5 |
Attendance and active participation in the guest lectures and in the activities carried out in the interactive sessions will be considered (e.g., participation in debates or directed discussions in the classroom, resolution of activities, answers to questions formulated, participation in online forums, etc.). Short questionnaires might also be carried out, without prior notice, on the contents seen at the end of some of the guest lectures. |
10 |
Supervised projects |
A1 A2 A8 B1 B2 B3 B4 B5 B6 B7 B8 B9 C2 C3 C7 C8 C9 |
Assessment of the written report and the oral presentation of the proposed group work. This assessment will be carried out as detailed below:
- Domain of specific content: use of specific terminology, accuracy, and suitability of content [5%]
- Written expression and formal presentation: spelling and grammar correction, coherence, cohesion, expository clarity, structure of information, ability to analyse and synthesise information [5%]
- Information management: sufficiency and relevance of bibliographical sources consulted, consultation of additional sources [5%]
- Creativity in form and content [5%]
- Oral presentation: clarity, precision, organisation of ideas, capacity for analysis and synthesis of information, ability to respond to potential questions [80%] |
20 |
Mixed objective/subjective test |
A1 A2 A7 A8 B1 B2 B3 B4 B7 B9 C5 C9 |
The midterm and final exams will have a weight of 25 and 25%, respectively, in the final grade of this course.
The midterm exam is not compulsory, so the students who decide not to attend will have to sit the final exam, which will have a weight of 50% in the final grade of the course. The same criterion is valid for those students who fail the midterm exam. |
50 |
Case study |
A1 A2 A7 A8 B1 B2 B3 B4 B6 B7 B8 B9 C2 C4 C5 C7 C8 |
Assessment of the cases proposed and carried out in groups. In some of the cases proposed (to be specified during the course according to the proposed workplan), the assessment will be done in pairs.
In the case studies, the coherence and adequacy of the answers to the questions proposed, the formal presentation and the written expression, and the consultation of bibliographical sources will be assessed. |
20 |
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Assessment comments |
Assessment criteria - The first midterm exam is optional and covers topics 1 and 2.
- The second midterm exam (covering topics 3-6) and the final exam will be held concurrently on the date specified in the official examination schedule.
- To pass the course, students need a minimum score of 4 out of 10 in both the mixed objective/subjective test and the supervised project and a minimum total mark of 5.
- If the minimum score requirement is not met, the final grade will be "fail," regardless of the average score of all assessment activities.
- If a student passes the first midterm exam but fails (scoring less than 4 out of 10) the second midterm exam, they only need to retake the second part at the second opportunity, and the first midterm exam score will be kept.
- If a student fails the final exam, they will have to retake the failed parts at the second opportunity.
- Students are responsible for attending the exam revision to know which parts they need to redo at the second opportunity.
- In the next academic year, students who did not pass the subject but achieved a mark of 5 or higher in certain assignments or exams can keep those marks upon informing the course instructor within the first two weeks of classes. This option only applies to the following academic year.
- Students who are unable to submit an assignment due to justified reasons must contact the lecturer within three days of their absence and provide a sick note or certificate to have the submission accepted.
Early December callIf there are students who wish to participate in the early December evaluation (Article 19, "Standards for evaluation, review, and qualification claims for undergraduate and master's degree studies"), considering that this course is offered once a year, those students will only be required to take the mixed objective/subjective test, which accounts for 70% of the overall grade, and complete the supervised project, which contributes 30% to the final grade. The supervised project should be completed individually. To successfully pass the course, students must achieve a final grade equal to or higher than 5 points out of 10, provided that they have obtained a score equal to or higher than 4 points out of 10 in each of the assessment methodologies. No grade Students who do not attend the final exam scheduled according to the faculty's official exam calendar will receive a grade of "No presentado" (i.e., no grade). This policy applies to both the first and second assessment opportunities, as well as the early December call. Students with recognition of part-time dedication and academic exemption waiver Regarding students who have been granted recognition of part-time dedication and an academic exemption waiver, they are required to inform the course instructor at the beginning of the academic year. This is necessary to establish a plan and calendar of activities for them. The assessment system for these students will consist of a mixed objective/subjective test, which accounts for 60% of the overall grade, supervised projects (20%), and case studies (20%). It is important to note that the supervised project should be completed as a group assignment. Additional information Engaging in fraudulent behaviour in any of the assessed methodologies will lead to a final grade of "Fail (0)" in the corresponding call of the academic year, whether the offence is committed at the first or second opportunity. Please note that the use of AI tools, such as Chat GPT, is strictly prohibited in any submissions, including case studies and the group project. Furthermore, it is strictly forbidden to bring any device capable of data transmission and/or storage, such as mobile phones or smartwatches, into the examination room during any of the assessment tests.
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Sources of information |
Basic
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LUECKE, R. (2012). Finance for Managers . Boston, Mass: Harvard Business Review Press [Disponible en EBSCO FULL TEXT Finder]
ROBBINS, S.P., DE CENZO, D.A., COULTER, M.A. (2017). Fundamentals of Management: Essential Concepts and Applications. Pearson
RUBIO DOMÍNGUEZ, P. (2012). Introducción a la gestión empresarial. B-EUMED. [Disponible en E-Libro]
MAYNAR, P., BAÑEGIL, T., GALERA, C. (2008). La Economía de la Empresa en el Espacio de Educación Superior. Madrid: McGraw-Hill
SAVIOLO, S., TESTA, S. (2007). La gestión de las empresas de moda. Barcelona: Gustavo Gili
KOTLER, P.T., KELLER, K.L. (2016). Marketing Management. Pearson |
The instructors of the course might provide additional bibliographies for each of the lessons. |
Complementary
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CASTILLO A.M. (Dir.), ABAD, I.M., AGUIRRE, J.M., GARCÍA, J., MORENO, F., RASTROLLO, Mª.A. (2003). Introducción a la Economía y Administración de Empresas. Pirámide
https://www.modaes.com/ (). Modaes.
BREALEY, R.A., MYERS, S.C., ALLEN, F. (2018). Principles of corporate finance. McGraw-Hill
https://www.businessoffashion.com/ (). The Business of Fashion.
BURNS, L.D., MULLETT, K.K. (2016). The Business of Fashion. Designing, Manufacturing, and Marketing. Bloomsbury Publishing Inc.
CHOW, S. (Ed) (2018). The Fashion Business Manual: an illustrated guide to building a fashion brand . Fashionary International Ltd
DILLON, S. (2018). The Fundamentals of Fashion Management. Bloomsbury Visual Arts |
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Recommendations |
Subjects that it is recommended to have taken before |
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Subjects that are recommended to be taken simultaneously |
Fashion Supply Chain Management I: Procurement/710G03005 | Principles of Economics: Fashion Industry/710G03003 |
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Subjects that continue the syllabus |
Strategic Management of Fashion Companies/710G03030 | Workshop 1: Fashion Business Plan/710G03032 | Business Simulation Models and Techniques: Business Game/710G03026 | Fashion Supply Chain Management II: Operations Management/710G03017 | Human Resources and Managerial Skills in Fashion Firms/710G03020 | Fashion Marketing and Market Research/710G03012 | Information Systems and Technologies/710G03013 | Accounting and Financial Management in Fashion Firms/710G03015 |
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Other comments |
This is an introductory course that does not require prior knowledge. It is recommended to review and follow the course materials and contents on the virtual campus. The virtual platform will provide uploads of materials covered in the classroom and detailed information about the activities to be carried out. Additionally, it is advised to stay updated with the economic press and bring a laptop or tablet to the interactive sessions. The course materials, including the bare minimum required to pass the subject, will be accessible on Moodle. However, for optimal performance, students are expected to attend classes, take notes, and actively participate. If digital delivery is not possible, it is recommended to use recycled paper, print documents double-sided, and minimise the use of plastic materials. In compliance with the various regulations governing university education, the course will incorporate a gender perspective. This includes using non-sexist language, utilising bibliographies from authors of all genders, and making efforts to identify and modify sexist prejudices and attitudes. The course environment will promote respect, equality, and strive to modify such attitudes. Efforts will be made to fully integrate students who face difficulties accessing university life due to physical, sensory, mental, or socio-cultural reasons. Equal and beneficial access to university resources and support will be encouraged for these students. |
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