Assessment criteria

The first midterm exam is optional and covers topics 1 and 2.
The second midterm exam (covering topics 3-6) and the final exam will be held concurrently on the date specified in the official examination schedule.
To pass the course, students need a minimum score of 4 out of 10 in both the mixed objective/subjective test and the supervised project and a minimum total mark of 5.
If the minimum score requirement is not met, the final grade will be "fail," regardless of the average score of all assessment activities.
If a student passes the first midterm exam but fails (scoring less than 4 out of 10) the second midterm exam, they only need to retake the second part at the second opportunity, and the first midterm exam score will be kept.
If a student fails the final exam, they will have to retake the failed parts at the second opportunity.
Students are responsible for attending the exam revision to know which parts they need to redo at the second opportunity.
In the next academic year, students who did not pass the subject but achieved a mark of 5 or higher in certain assignments or exams can keep those marks upon informing the course instructor within the first two weeks of classes. This option only applies to the following academic year.
Students who are unable to submit an assignment due to justified reasons must contact the lecturer within three days of their absence and provide a sick note or certificate to have the submission accepted.

Early December call

If there are students who wish to participate in the early December evaluation (Article 19, "Standards for evaluation, review, and qualification claims for undergraduate and master's degree studies"), considering that this course is offered once a year, those students will only be required to take the mixed objective/subjective test, which accounts for 70% of the overall grade, and complete the supervised project, which contributes 30% to the final grade. The supervised project should be completed individually.

To successfully pass the course, students must achieve a final grade equal to or higher than 5 points out of 10, provided that they have obtained a score equal to or higher than 4 points out of 10 in each of the assessment methodologies.

No grade

Students who do not attend the final exam scheduled according to the faculty's official exam calendar will receive a grade of "No presentado" (i.e., no grade). This policy applies to both the first and second assessment opportunities, as well as the early December call.

Students with recognition of part-time dedication and academic exemption waiver

Regarding students who have been granted recognition of part-time dedication and an academic exemption waiver, they are required to inform the course instructor at the beginning of the academic year. This is necessary to establish a plan and calendar of activities for them. The assessment system for these students will consist of a mixed objective/subjective test, which accounts for 60% of the overall grade, supervised projects (20%), and case studies (20%). It is important to note that the supervised project should be completed as a group assignment.

Additional information

Engaging in fraudulent behaviour in any of the assessed methodologies will lead to a final grade of "Fail (0)" in the corresponding call of the academic year, whether the offence is committed at the first or second opportunity. Please note that the use of AI tools, such as Chat GPT, is strictly prohibited in any submissions, including case studies and the group project.

Furthermore, it is strictly forbidden to bring any device capable of data transmission and/or storage, such as mobile phones or smartwatches, into the examination room during any of the assessment tests.

Learning outcomes	Study programme competences
To know the basic concepts and principles of business management	A1	B1 B2 B3 B4 B5 B6 B7 B8 B9	C2 C3 C4 C5 C7 C9
To analyze the environment and the reality surrounding fashion companies	A2 A7 A8	B1 B2 B3 B4 B5 B6 B7 B8 B9	C1 C4 C5 C7 C8 C9
To identify the operating principles of the different functional subsystems of fashion companies	A1 A8	B1 B2 B3 B4 B5 B6 B7 B8 B9	C4 C5 C7 C8 C9
To carry out, in work teams, a preliminary analysis of the business management of a fashion company	A1 A2	B1 B2 B3 B4 B6 B7 B8	C2 C3 C9

Topic	Sub-topic
The company	Concept and nature. The company as a system Business functions and objectives The company and the business people Types of companies The business environment Introduction to ethics and Corporate Social Responsibility Organisational culture
Management subsystem	Introduction to management functions Strategic management The planning function The organisational function The leading function The control function
Human resource management	Introduction to HRM HR planning Recruitment and selection Training and development Performance appraisal Compensation
Operations subsystem	Definition and main concepts Objectives and types of decisions Types of productive processes The costs and the calculation of the break-even point
Marketing subsystem	Definition and main concepts Marketing-mix: product, price, place, and promotion Segmentation, target markets and positioning Consumer behaviour
Financial subsystem	Definition and main concepts The financial function The economic-financial structure Introduction to the result Ratios Funding sources

Methodologies / tests	Competencies	Ordinary class hours	Student’s personal work hours	Total hours
Mixed objective/subjective test	A1 A2 A7 A8 B1 B2 B3 B4 B7 B9 C5 C9	2	35	37
Supervised projects	A1 A2 A8 B1 B2 B3 B4 B5 B6 B7 B8 B9 C2 C3 C7 C8 C9	3	26	29
Case study	A1 A2 A7 A8 B1 B2 B3 B4 B6 B7 B8 B9 C2 C4 C5 C7 C8	5	20	25
ICT practicals	B1 B2 B7 B8 B9 C3 C9	5	10	15
Seminar	A1 A2 A7 A8 B2 B4 B6 B7 B8 B9 C1 C3 C9	3	3	6
Field trip	A1 A2 A7 A8 B2 B3 B4 C4 C5 C8	2.5	2	4.5
Problem solving	A1 A7 A8 B3 B5 B7 B8 B9 C8 C9	4	10	14
Guest lecture / keynote speech	A1 A2 A7 B8 B9 C5	31.5	31	62.5
Oral presentation	B1 B2 B4 B6 B8 C2 C9	3	5	8
Directed discussion	B3 B4 B7 B8 C2 C4 C9	4	6	10
Workbook	A1 A2 A7 B5 B9 C3 C5	0	11	11

Personalized attention		3	0	3

(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies	Description
Mixed objective/subjective test	Mid-term exam and final exam, which will combine different kind of questions (i.e., short or long-answers questions, practical exercises, objective test questions...).
Supervised projects	Group analysis of a fashion company that will be held throughout the academic year (especially during the second term) and presented in the classroom at the end of the course.
Case study	Resolution, individually or in group, of the proposed cases. These cases will be detailed along the course, according to the workplan.
ICT practicals	Resolution of practical cases, either individually or in groups, through computer programs (e.g., Excel).
Seminar	Seminars with experienced professionals, whenever possible.
Field trip	Visit to a fashion company during the second term, if sanitary conditions allow it.
Problem solving	Resolution of problems of a theoretical and practical nature.
Guest lecture / keynote speech	Presentation of the contents that are part of the theoretical framework of the subject through oral presentations, guided by the use of presentation files, audiovisual media and the introduction of questions addressed to students in order to favor learning and the construction of knowledge. Each of the subjects will be preceded by a contextualization, where the contents of each topic will be detailed, as well as their relation to other subjects of the Degree, given the introductory nature of this course.
Oral presentation	Oral presentation, individually or in groups, of the activities done in the classroom or the case studies that must be submitted.
Directed discussion	Through this dynamic different topics will be addressed, aimed at making the students think about different issues of the course and adopt a critical position.
Workbook	Readings on different topics aimed at addressing or deepening on the issues studied in the classroom.

Methodologies	Competencies	Description	Qualification
Guest lecture / keynote speech	A1 A2 A7 B8 B9 C5	Attendance and active participation in the guest lectures and in the activities carried out in the interactive sessions will be considered (e.g., participation in debates or directed discussions in the classroom, resolution of activities, answers to questions formulated, participation in online forums, etc.). Short questionnaires might also be carried out, without prior notice, on the contents seen at the end of some of the guest lectures.	10
Supervised projects	A1 A2 A8 B1 B2 B3 B4 B5 B6 B7 B8 B9 C2 C3 C7 C8 C9	Assessment of the written report and the oral presentation of the proposed group work. This assessment will be carried out as detailed below: - Domain of specific content: use of specific terminology, accuracy, and suitability of content [5%] - Written expression and formal presentation: spelling and grammar correction, coherence, cohesion, expository clarity, structure of information, ability to analyse and synthesise information [5%] - Information management: sufficiency and relevance of bibliographical sources consulted, consultation of additional sources [5%] - Creativity in form and content [5%] - Oral presentation: clarity, precision, organisation of ideas, capacity for analysis and synthesis of information, ability to respond to potential questions [80%]	20
Mixed objective/subjective test	A1 A2 A7 A8 B1 B2 B3 B4 B7 B9 C5 C9	The midterm and final exams will have a weight of 25 and 25%, respectively, in the final grade of this course. The midterm exam is not compulsory, so the students who decide not to attend will have to sit the final exam, which will have a weight of 50% in the final grade of the course. The same criterion is valid for those students who fail the midterm exam.	50
Case study	A1 A2 A7 A8 B1 B2 B3 B4 B6 B7 B8 B9 C2 C4 C5 C7 C8	Assessment of the cases proposed and carried out in groups. In some of the cases proposed (to be specified during the course according to the proposed workplan), the assessment will be done in pairs. In the case studies, the coherence and adequacy of the answers to the questions proposed, the formal presentation and the written expression, and the consultation of bibliographical sources will be assessed.	20

Assessment comments
Assessment criteria The first midterm exam is optional and covers topics 1 and 2. The second midterm exam (covering topics 3-6) and the final exam will be held concurrently on the date specified in the official examination schedule. To pass the course, students need a minimum score of 4 out of 10 in both the mixed objective/subjective test and the supervised project and a minimum total mark of 5. If the minimum score requirement is not met, the final grade will be "fail," regardless of the average score of all assessment activities. If a student passes the first midterm exam but fails (scoring less than 4 out of 10) the second midterm exam, they only need to retake the second part at the second opportunity, and the first midterm exam score will be kept. If a student fails the final exam, they will have to retake the failed parts at the second opportunity. Students are responsible for attending the exam revision to know which parts they need to redo at the second opportunity. In the next academic year, students who did not pass the subject but achieved a mark of 5 or higher in certain assignments or exams can keep those marks upon informing the course instructor within the first two weeks of classes. This option only applies to the following academic year. Students who are unable to submit an assignment due to justified reasons must contact the lecturer within three days of their absence and provide a sick note or certificate to have the submission accepted. Early December call If there are students who wish to participate in the early December evaluation (Article 19, "Standards for evaluation, review, and qualification claims for undergraduate and master's degree studies"), considering that this course is offered once a year, those students will only be required to take the mixed objective/subjective test, which accounts for 70% of the overall grade, and complete the supervised project, which contributes 30% to the final grade. The supervised project should be completed individually. To successfully pass the course, students must achieve a final grade equal to or higher than 5 points out of 10, provided that they have obtained a score equal to or higher than 4 points out of 10 in each of the assessment methodologies. No grade Students who do not attend the final exam scheduled according to the faculty's official exam calendar will receive a grade of "No presentado" (i.e., no grade). This policy applies to both the first and second assessment opportunities, as well as the early December call. Students with recognition of part-time dedication and academic exemption waiver Regarding students who have been granted recognition of part-time dedication and an academic exemption waiver, they are required to inform the course instructor at the beginning of the academic year. This is necessary to establish a plan and calendar of activities for them. The assessment system for these students will consist of a mixed objective/subjective test, which accounts for 60% of the overall grade, supervised projects (20%), and case studies (20%). It is important to note that the supervised project should be completed as a group assignment. Additional information Engaging in fraudulent behaviour in any of the assessed methodologies will lead to a final grade of "Fail (0)" in the corresponding call of the academic year, whether the offence is committed at the first or second opportunity. Please note that the use of AI tools, such as Chat GPT, is strictly prohibited in any submissions, including case studies and the group project. Furthermore, it is strictly forbidden to bring any device capable of data transmission and/or storage, such as mobile phones or smartwatches, into the examination room during any of the assessment tests.

Basic	LUECKE, R. (2012). Finance for Managers . Boston, Mass: Harvard Business Review Press [Disponible en EBSCO FULL TEXT Finder] ROBBINS, S.P., DE CENZO, D.A., COULTER, M.A. (2017). Fundamentals of Management: Essential Concepts and Applications. Pearson RUBIO DOMÍNGUEZ, P. (2012). Introducción a la gestión empresarial. B-EUMED. [Disponible en E-Libro] MAYNAR, P., BAÑEGIL, T., GALERA, C. (2008). La Economía de la Empresa en el Espacio de Educación Superior. Madrid: McGraw-Hill SAVIOLO, S., TESTA, S. (2007). La gestión de las empresas de moda. Barcelona: Gustavo Gili KOTLER, P.T., KELLER, K.L. (2016). Marketing Management. Pearson
	The instructors of the course might provide additional bibliographies for each of the lessons.
Complementary	CASTILLO A.M. (Dir.), ABAD, I.M., AGUIRRE, J.M., GARCÍA, J., MORENO, F., RASTROLLO, Mª.A. (2003). Introducción a la Economía y Administración de Empresas. Pirámide https://www.modaes.com/ (). Modaes. BREALEY, R.A., MYERS, S.C., ALLEN, F. (2018). Principles of corporate finance. McGraw-Hill https://www.businessoffashion.com/ (). The Business of Fashion. BURNS, L.D., MULLETT, K.K. (2016). The Business of Fashion. Designing, Manufacturing, and Marketing. Bloomsbury Publishing Inc. CHOW, S. (Ed) (2018). The Fashion Business Manual: an illustrated guide to building a fashion brand . Fashionary International Ltd DILLON, S. (2018). The Fundamentals of Fashion Management. Bloomsbury Visual Arts