| Study programme competencies |
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Code
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Study programme competences
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| A1 |
To acquire basic knowledge of the management of a textile/fashion firm at a strategic, operational and functional level |
| A2 |
To know the aspects of the environment that shape the evolution of the fashion industry and its firms, with particular focus on the impact of economic and legal trends |
| A3 |
To develop competencies for interpersonal relations and interaction with external and internal stakeholders (customers, suppliers, media, partners…) |
| A5 |
To develop the necessary skills to generate creative and innovative ideas |
| A6 |
To know and to know how to use the necessary tools to implement, conceptualize and launch collections |
| A7 |
To know the reality and social conditions that influence fashion, with a perspective of its historical development |
| A8 |
To be able to design and implement efficient marketing strategies from knowledge of the social environment, with a focus on communication and distribution: messages, media, channels, customer relationships, etc… |
| A9 |
To master the logistics process of a fashion firm from a global perspective, from procurement to manufacturing and transportation, with a special focus on the typical textile industry processes: selection of materials and fabrics, patternmaking, manufacturing, etc, … |
| A11 |
To acquire an international perspective of the fashion industry, and to master internationalization planning and management tools |
| A13 |
To know the impact of technology on the different processes of the textile industry |
| B1 |
That students demonstrate that they acquired and understood knowledge in a study area that originates from general secondary education and that can be found at a level that, though usually supported by advanced textbooks, also includes aspects implying knowledge from the avantgarde of its field of study |
| B2 |
That students know how to apply their knowledge to their job or vocation in a professional form, and have the competencies that are usually demonstrated through elaboration and advocacy of arguments and problem resolution within their field of study |
| B3 |
That students have the capacity to collect and interpret relevant data (normally within their field of study) in order to issue judgements that include a reflection upon relevant topics in the social, scientific or ethical realm |
| B4 |
That students may convey information, ideas, problems and solution to the public, both specialized and not |
| B5 |
That students develop those learning skills that are needed to undertake ulterior studies with a high degree of autonomy |
| B6 |
Capacity for cooperation, team-work and collaborative learning in interdisciplinary settings |
| B7 |
Capacity to analyse trends (critical thinking) |
| B8 |
Capacity to plan, organize and manage resources and operations |
| B9 |
Capacity to analyse, diagnose and take decisions |
| C1 |
Adequate oral and written expression in the official languages. |
| C4 |
Acting as a respectful citizen according to democratic cultures and human rights and with a gender perspective. |
| C5 |
Understanding the importance of entrepreneurial culture and the useful means for enterprising people. |
| C7 |
Developing the ability to work in interdisciplinary or transdisciplinary teams in order to offer proposals that can contribute to a sustainable environmental, economic, political and social development. |
| C8 |
Valuing the importance of research, innovation and technological development for the socioeconomic and cultural progress of society. |
| C9 |
Ability to manage times and resources: developing plans, prioritizing activities, identifying critical points, establishing goals and accomplishing them. |
| Learning aims |
| Learning outcomes |
Study programme competences |
| To know the basic fundamentals of managing a digital business in the fashion sector. |
A1
A2
A3
A5
A6
A7
A8
|
B1
B2
B3
B5
B8
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C8
C9
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| To know the impact of new tools, processes and platforms on the digital strategy of fashion firms. |
A1
A2
A3
A6
A7
|
B1
B2
B3
B8
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C1
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| To know the factors of the digital environment that influence a fashion business, and the main digital business strategies. |
A1
A2
A3
A6
A7
A8
A9
A11
A13
|
B1
B2
B3
B4
B8
B9
|
C1
C4
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| Being able to manage the business transformation towards a digital business in the fashion sector. |
A2
A3
A5
A6
A7
A8
A11
A13
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B1
B2
B3
B4
B5
B7
B8
B9
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C1
C5
C8
C9
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| Being able to work in a team, develop the ability to analyze and synthesize information, develop critical thinking, and improve communication skills when creating and transmitting ideas. |
A3
A5
A6
A7
A8
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B1
B2
B3
B4
B5
B6
B7
B8
B9
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C1
C4
C7
C8
C9
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| Contents |
| Topic |
Sub-topic |
| I: Introduction to the digital business of fashion industry. |
Introduction to digital business.
Opportunity analysis for digital business and e-commerce in the fashion industry. |
| II: Implementation and management of digital business in the fashion industry. |
Management of the digital business infrastructure.
Key factors in the digital environment.
Digital business strategy.
Effects of digitization and new technologies on supply chain management. |
| III: Fashion digital market and digital transformation management. |
Fashion digital market.
Fashion digital product management.
Relationship management with digital consumers.
Design of digital services and customer experience.
Digital transformation: towards further digitization of the business. |
| Planning |
| Methodologies / tests |
Competencies |
Ordinary class hours |
Student’s personal work hours |
Total hours |
| Case study |
A1 A2 A6 A7 A8 A9 B1 B2 B3 B4 B5 B6 B8 B9 C1 C4 C7 C8 C9 |
16 |
8 |
24 |
| Guest lecture / keynote speech |
A1 A2 A7 A8 A11 A13 B1 B2 C5 C7 C8 C9 |
21 |
15 |
36 |
| Supervised projects |
A3 A5 A6 A8 B1 B2 B3 B4 B5 B6 B8 B9 C1 C4 C8 C9 |
4 |
22 |
26 |
| Oral presentation |
B4 C1 |
2 |
4 |
6 |
| Multiple-choice questions |
A1 A2 A3 A6 A7 A8 B1 B2 B3 B4 B5 B8 B9 C1 C9 |
2 |
20 |
22 |
| Seminar |
A1 A2 A3 B3 C4 C5 C8 |
2 |
0 |
2 |
| Workbook |
A1 A2 A6 A7 B3 C8 |
0 |
20 |
20 |
| Directed discussion |
A1 A3 A5 B3 B4 B5 B6 B7 B9 C1 C4 |
8 |
6 |
14 |
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| Personalized attention |
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0 |
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0 |
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| (*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
| Methodologies |
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Methodologies |
Description |
| Case study |
Resolution, individually or in groups, of practical case studies proposed by professors. These case studies will be detailed throughout the course, as progress is made in the subject. |
| Guest lecture / keynote speech |
Presentation of the contents of the subject through oral presentation, guided with the use of visual presentations, audiovisual tools and the introduction of questions addressed to students in order to promote learning and the generation of knowledge. |
| Supervised projects |
Carrying out a supervised project in a team and subsequent plenary oral presentation (it can be face-to-face or virtual through Teams, the professors will confirm it throughout the course). The content and characteristics of this supervised project will be shown to the students in the first sessions of the course. |
| Oral presentation |
Oral presentation (individually or in group) of the supervised project, of activities carried out in the classroom, or of case studies, which must also be submitted in written form. |
| Multiple-choice questions |
Multiple-choice test where only one option is correct and wrong answers penalize. |
| Seminar |
Holding a seminar with professionals from the fashion sector who are experts in the field, whenever possible (if the seminar is carried out, the teaching staff will inform the students in advance about the place, date and time of the seminar). |
| Workbook |
Readings on different topics to address and/or deepen the contents of the subject. |
| Directed discussion |
Through this methodology, different topics of the subject will be approached with the aim that students reflect on different aspects of the subject and adopt a critical position. |
| Personalized attention |
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Methodologies
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| Oral presentation |
| Supervised projects |
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| Description |
The personalized attention described will be developed mainly around the supervised project, and it is conceived as personal work time with the instructors of the course for the attention and follow-up of the project carried out by each of the working groups. The attendance of the students to these meetings is recommended. The specific form and times in which they will take place will be indicated throughout the course according to the work plan of the subject. However, during the course the students can use the tutorial time to clarify doubts and questions about the course.
The students with recognition of part-time dedication, according to the "Norm that regulates the regime of dedication to the study of the students of Degree at the UDC" (Arts. 3.b and 4.5) will carry out their activities with the attendance and participation in the dynamics that are included in the sections of "Planning" and "Personalized attention", through the work groups that will be assigned. The activity will be carried out according to the observations of evaluation on the flexibility of attendance-participation and the requirements to pass the course.
ATTENTION TO DIVERSITY:
The subject may be adapted to students who require the adoption of measures aimed at supporting diversity (physical, visual, auditory, cognitive, learning or related to mental health). If this is the case, they should contact the services available at the UDC/in the center: within the official deadlines stipulated prior to each academic semester, with the Diversity Attention Unit (https://www.udc.es /cufie/ADI/support students/); failing that, with the ADI tutor from the Faculty of Humanities. |
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| Assessment |
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Methodologies
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Competencies |
Description
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Qualification
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| Case study |
A1 A2 A6 A7 A8 A9 B1 B2 B3 B4 B5 B6 B8 B9 C1 C4 C7 C8 C9 |
Evaluation of the case studies proposed and carried out, individually or in groups. In some of the proposed cases (to be specified during the course) the evaluation may be done in pairs.
In addition, attendance and active participation in the activities carried out in the interactive sessions will be valued (for example, participation in debates or discussions directed in the classroom, resolution of activities, answering the questions asked, etc.). Short questionnaires may also be carried out, without the need for prior notice, on the content viewed at the end of any of the expositive or interactive sessions. |
20 |
| Supervised projects |
A3 A5 A6 A8 B1 B2 B3 B4 B5 B6 B8 B9 C1 C4 C8 C9 |
Evaluation of the written report and oral presentation of the group supervised project proposed.
This evaluation will be based on criteria such as the utilization of specific contents of the subject, written expression and formal presentation of the contents, sources of information used, clarity of exposition, etc.
The project cannot contain spelling or grammatical errors (it is mandatory that students run the automatic proofreader and check the work before sending it). In case the work contains this type of errors, or is not correctly formatted, the final grade will be "Fail" with a 4. |
30 |
| Multiple-choice questions |
A1 A2 A3 A6 A7 A8 B1 B2 B3 B4 B5 B8 B9 C1 C9 |
A multiple-choice exam (face-to-face or virtual administered via Virtual Campus) will be carried out, where only one option is correct. Incorrect answers penalize a third of the value of the correct ones.
It is strictly necessary to obtain a minimum grade of 4.5 points in the final exam, on a scale of 0-10, in order to pass the subject. |
50 |
| |
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Assessment comments |
1. Second opportunity: The evaluation criteria will apply to both the first and the second opportunity, including Erasmus and exchange students. The case study (20%) and supervised project (30%), as part of the continuous assessment, cannot be retaken at the second opportunity (the same score will be kept). Only the multiple-choice test can be retaken. 2. Advanced opportunity: In the advanced opportunity of December, the evaluation criteria will be changed with respect to the first and second opportunities. The final grade for the course in this advanced opportunity will depend exclusively on the grade obtained in the final exam (100%). This exam will consist of a multiple-choice test. 3. Grade of 'Not Presented': The grade of "Not Presented" will be assigned to people who do not assist the final exam (multiple-choice test) at the first opportunity, second opportunity or advanced opportunity. 4. Students with recognition of part-time dedication and academic exemption of attendance exemption: Students with recognition of part-time dedication and academic exemption of the attendance exemption must communicate their situation to the professors of the subject at the beginning of the course, with in order to establish a work plan and schedule. The evaluation system will be as follows: multiple-choice test (50%), supervised project (30%) and submission of case studies (20%) (but without counting attendance at sessions). Supervised project must be done as a team. 5. Other evaluation observations: MINIMUM GRADE: To pass the subject, students must obtain a minimum grade of 4.5 out of 10 in the multiple-choice test. Otherwise, the final grade will be "Failure" (the global grade for the subject being the grade obtained in this final exam), even if the global grade gives a score equal to or greater than 5 points. The control of the attendance of the students to the face-to-face interactive sessions may be carried out randomly. The grades obtained by the students in the continuous evaluation as a result of the tutored work done in teams and case studies (up to 50%) will be valid only during the current academic year (2023/24) and the following academic year (2024/25). Access to the exam rooms with any data transmission and/or storage device (mobile phones, smart watches, etc.) is forbidden. Fraudulent behavior in any of the sections subjected to evaluation will result in the qualification of "Failure (0)" in the final grade. |
| Sources of information |
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Basic
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BASIC BIBLIOGRAPHY: Dave Chaffey, Tanya Hemphill and David Edmundson-Bird (2019). Digital Business and E-Commerce Management. Editorial Pearson, 7th edition.
Bernd W. Wirtz (2019). Digital business models: Concepts, Models, and the Alphabet Case Study. Springer International Publishing, 1st edition.
Peter D. Weill and Stephanie L. Woerner. (2018). What's your digital business model?: six questions to help you build the next-generation enterprise. Boston: Harvard Business Review Press.
Ricardo Tayar (2017). CRO: diseño y desarrollo de negocios digitales. Madrid: Anaya.
Dave Chaffey (2011). E-Business & E-Commerce Management: Strategy, Implementation and Practice. Editorial Pearson, 5th edition.
Teresa Sádaba (2015). Moda en el entorno digital: ISEM Fashion Business School. Madrid: EUNSA. |
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Complementary
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COMPLEMENTARY BIBLIOGRAPHY:
Ricardo Tayar (2020). CRO Profesional: estrategia y práctica: cómo mejorar la conversión de productos digitales. Madrid : Anaya Multimedia.
Mª Angeles Hernández Dauder, José María Estrade Nieto, and David Jordán Soro (2020). Marketing digital: mobile marketing, SEO y analítica web. Madrid: Anaya Multimedia. Rudy Hirschheim, Armin Heinzl, Jens Dibbern (Eds.) (2020). Information Systems Outsourcing: The Era of Digital Transformation. Cham: Springer International Publishing: Imprint: Springer. 5th edition. Luis Alberto Ruano y Rogelio Velasco (2018). Emprendimiento en el entorno digital: el lanzamiento de una startup. Barcelona: Alfaomega: Marcombo.
George Westerman, Didier Bonnet, Andrew McAfee (2014). Leading digital: turning technology into business transformation. Boston: Harvard Business Review Press.
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| Recommendations |
| Subjects that it is recommended to have taken before |
| Introduction to Fashion Business Management/710G03004 | | Fashion Supply Chain Management I: Procurement/710G03005 | | Omni-Channel Fashion Retailing/710G03024 | | International Fashion Business/710G03025 | | Business Simulation Models and Techniques: Business Game/710G03026 | | Fashion Supply Chain Management II: Operations Management/710G03017 | | Fashion Supply Chain Management III: Logistics and Transportation/710G03019 | | Fashion Marketing and Market Research/710G03012 | | Information Systems and Technologies/710G03013 | | Fundamentals of Mathematics and Data Analysis Tools/710G03014 | | Global Trends in Fashion: Digital Transformation and Sustainability/710G03008 |
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| Subjects that are recommended to be taken simultaneously |
| Managing Industrial Innovation in Fashion/710G03029 | | Strategic Management of Fashion Companies/710G03030 | | Workshop 2: Knowledge Management and Technology Applications in Fashion/710G03033 |
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| Subjects that continue the syllabus |
| Internship/710G03037 | | Final Year Dissertation/710G03038 |
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| Other comments |
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It is recommended the review and follow-up of the course on the virtual campus, where the materials and contents addressed in the classroom will be left and the activities to be carried out will be detailed. It is also recommended to bring the laptop or tablet to the interactive sessions. The documents of the course will be submitted through the virtual campus, in digital format. If this is not possible, it is recommended to use recycled paper, double-sided documents and to avoid the use of plastic materials. IMPORTANT: As stated in the different university teaching regulations, the gender perspective must be incorporated
in this subject (non-sexist language will be used, bibliography of authors
of both sexes will be used, the participation of male and female students in
class will be encouraged, the values of respect and equality without prejudice
will be promoted, etc.). In the event that situations
of gender discrimination or for other reasons are identified, the professors
of this subject will take the
appropriate actions and measures to correct them. |
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