Identifying Data 2023/24
Subject (*) Workshop 5: Coolhunting and Collections Management Code 710G03036
Study programme
Grao en Xestión Industrial da Moda
Descriptors Cycle Period Year Type Credits
Graduate 1st four-month period
 Fourth Optional 6
Language
English
Teaching method Face-to-face
Prerequisites
Department Empresa
Coordinador
Rey García, Marta
 E-mail
marta.reyg@udc.es
Lecturers
Rey García, Marta
 E-mail
marta.reyg@udc.es
Web http://http://gradoindustrialmoda.udc.gal/
General description No Obradoiro de Xestión de Tendencias de moda e Coleccións, o estudantado traballará nas fases iniciais da creación dunha colección de moda. A partir da busca e interpretación de tendencias, pasando pola creación de moodboards, cores, harmonías, conceptualización e deseño de pezas específicas, o alumnado traballará na identificación, busca e transformación de tendencias, conceptos e ideas para obter como produto final unha colección de prendas definidas e cohesionadas.

A orientación práctica do obradoiro significa unha metodoloxía didáctica dinámica baseada, en gran medida, no traballo en equipo, de xeito que cada grupo debe preparar unha colección cápsula (en formato de esquema e fichas técnicas) e facer unha presentación final onde se explicará o proceso, desde a orixe da colección (inspiración, tendencias) ata o propósito, detalle e características das pezas.

DOCENTE: MERITXELL VILALTA REDÓ. Licenciada en Deseño Téxtil pola ESDI, iniciou a súa carreira profesional na Cooperativa Textil Teixidors, S.C.C.L, traballando un tempo despois no Grupo Inditex (Zara), onde desenvolveu a maior parte da súa carreira. En Inditex, traballou como deseñadora para o departamento de mallas de Zara Man, na oficina de Compras de Shanghai (onde se encargou do abastecemento, xestión da calidade e seguimento da produción de Zara Man) e, de volta en Arteixo, asumiu o departamento de Calidade Transversal de Zara Man, rematando a súa etapa en Inditex no departamento de Sostibilidade Corporativa. Actualmente é formadora en varias escolas de deseño.

Study programme competencies
Code Study programme competences
A2 To know the aspects of the environment that shape the evolution of the fashion industry and its firms, with particular focus on the impact of economic and legal trends
A4 To master the fundamentals of design in general and fashion design in particular, and to frame them in their historical context, both specific and general
A5 To develop the necessary skills to generate creative and innovative ideas
A6 To know and to know how to use the necessary tools to implement, conceptualize and launch collections
A7 To know the reality and social conditions that influence fashion, with a perspective of its historical development
A8 To be able to design and implement efficient marketing strategies from knowledge of the social environment, with a focus on communication and distribution: messages, media, channels, customer relationships, etc…
A19 To acquire the capacity to collect, select and analyse information flows; their integration in the information systems and processes of the firm; and their application to strategic and operational decision-making; always from an ethical perspective
B1 That students demonstrate that they acquired and understood knowledge in a study area that originates from general secondary education and that can be found at a level that, though usually supported by advanced textbooks, also includes aspects implying knowledge from the avantgarde of its field of study
B2 That students know how to apply their knowledge to their job or vocation in a professional form, and have the competencies that are usually demonstrated through elaboration and advocacy of arguments and problem resolution within their field of study
B3 That students have the capacity to collect and interpret relevant data (normally within their field of study) in order to issue judgements that include a reflection upon relevant topics in the social, scientific or ethical realm
B4 That students may convey information, ideas, problems and solution to the public, both specialized and not
B5 That students develop those learning skills that are needed to undertake ulterior studies with a high degree of autonomy
B6 Capacity for cooperation, team-work and collaborative learning in interdisciplinary settings
B7 Capacity to analyse trends (critical thinking)
B8 Capacity to plan, organize and manage resources and operations
B9 Capacity to analyse, diagnose and take decisions
C1 Adequate oral and written expression in the official languages.
C3 Using ICT in working contexts and lifelong learning.
C4 Acting as a respectful citizen according to democratic cultures and human rights and with a gender perspective.
C5 Understanding the importance of entrepreneurial culture and the useful means for enterprising people.
C7 Developing the ability to work in interdisciplinary or transdisciplinary teams in order to offer proposals that can contribute to a sustainable environmental, economic, political and social development.
C8 Valuing the importance of research, innovation and technological development for the socioeconomic and cultural progress of society.
C9 Ability to manage times and resources: developing plans, prioritizing activities, identifying critical points, establishing goals and accomplishing them.

Learning aims
Learning outcomes Study programme competences
Know the process of conception, design, manufacture, communication and launch of fashion collections that anticipate and / or create trends in the sector / market. A2
A4
A5
A6
A7
A8
A19
 B1
B2
B3
B4
B6
B7
B8
B9
 C1
C3
C4
C5
C7
C8
C9
Knowing the techniques and tools that will allow analyze and anticipate changes in the lifestyles and preferences of consumers, so students can identify current and emerging trends and even become trendsetters of their own. A2
A4
A5
A6
A7
A8
A19
 B2
B3
B4
B5
B6
B7
B8
B9
 C1
C3
C4
C5
C7
C8
C9

Contents
Topic Sub-topic
1. Creativity, Innovation, Trends and Design&Visual Thinking. - Concepts of creativity and innovation focused on the creation of
fashion collections.

- Introduction to the principles of Design Thinking as a guide and support during the different stages of the process of creating a collection.

- Starting point: approach to starting the collection, situation analysis and context, definition of needs and objectives, project scheduling.
2. Introduction to Trend analysis and Coolhunting in the fashion industry. - What is Coolhunting: where we come from and where we are.

- Innovation, Target Groups, Traceability, Street Style and Trendy Urban Spots.

- Trends and Context. Types of Trends.

- Objective of the search for Trends: resources, sources and tools.
3. Design Thinking and Coolhunting. - User-centered thinking. Empathy as a basic tool for innovation.

- The moodboard: objectives, what it is for, who will work with it, when it will be used.

- How to transfer Trends to the Moodboard.

-Moodboard types; represent and explain ideas about different aspects (atmosphere, color, materials, textures, silhouettes, etc.)
4. Trend analysis methodologies. - Detect, identify and analyze Trends.

- Design, writing and presentation of a Coolhunting report.

- Structure ideas and information for the presentation of initial proposals of collections according to the trend analysis carried out.
5. Coolhunting tools. - Inspiration Resource Selection: Where to Look for Inspirational Sources and Tools for Creative Work.

- Sources, environments and specialized experiences.

- Online and offline resources.

- Social tools: influencers and content management.

Planning
Methodologies / tests Competencies Ordinary class hours Student’s personal work hours Total hours
Introductory activities B1 C5 C7 C9 7 0 7
Guest lecture / keynote speech A2 A4 A5 A6 A7 A8 A19 B2 B3 B4 B5 B6 B7 B8 B9 C8 25 25 50
Objective test B4 B7 B8 B9 3 25 28
Supervised projects A2 A4 A5 A6 A7 A8 A19 B2 B3 B4 B5 B6 B7 B8 B9 C1 C3 C4 C5 C7 C8 C9 10 40 50
 
Personalized attention 15 0 15
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies Description
Introductory activities Coordination sessions, presentation of professionals and establishment of the planning of the subject (schedules, contents, practices, etc.).
Guest lecture / keynote speech The contents of the subject’s theoretical programme will be introduced in a formal lecture, through audiovisual media. The slides will not be delivered to the students. The lecturer will monitor lecture attendance; regular attendance is a requirement in assessment procedure.
Objective test Written test used for the evaluation of learning that can combine different types of questions: multiple choice with error penalty (ask a question in the form of a direct question or incomplete statement with several options or answer alternatives of which only one is valid), essay (questions of a certain length in writing in which it is valued that the expected answer is given, combined with the ability to reason (argue, relate, etc.). It can also be constructed with a single type of any of these questions.
Supervised projects Individual and group work, where the acquired theoretical knowledge is put into practice and applied.

Personalized attention
Methodologies
Guest lecture / keynote speech
Supervised projects
Introductory activities
Objective test
Description
Students will be able to ask any questions as they work on the case studies or the readings to be submitted. They can also ask questions about topics explained in class. Teachers and the coordinating teacher or coordinator are assigned availability to carry out tutorials.

Assessment
Methodologies Competencies Description Qualification
Guest lecture / keynote speech A2 A4 A5 A6 A7 A8 A19 B2 B3 B4 B5 B6 B7 B8 B9 C8 INDIVIDUAL ATTENDANCE and PARTICIPATION: 10% of the final grade.
Participation and Attendance of lectures, as well as of the practical classes, will make up 10% of the final grade. 		10
Supervised projects A2 A4 A5 A6 A7 A8 A19 B2 B3 B4 B5 B6 B7 B8 B9 C1 C3 C4 C5 C7 C8 C9 Realization, delivery and presentation of works and projects where contents and acquired learnings are applied. The evaluation criteria include the verification of the inclusion and application of the theoretical part, the quality and clarity of the works and their presentation.
In case of requirement of oral presentation, the clarity, the quality, the creativity and subjection to the time of the presentation will be valued, as well as the defense before the questions that can be realized.
60% of the final grade. 		60
Objective test B4 B7 B8 B9 30% of the final grade. Individual objective test. In the case of multiple choice multiple choice test, each incorrect answer could reduce the final score. 30
 
Assessment comments

1st Opportunity Evaluation.

In the development of the practical part (teamworks / projects) (60% of final grade), the following will be evaluated: application of the theoretical bases, quality of presentation, precision and clarity of presentation and quality of the answers, primary and secondary sources used and bibliographic review.

For the evaluation of the theoretical part, a exam (30% of final grade) will be used, combining test model (multiple option; errors could reduce th efinal mark) with questions to develop. 

Part-time dedication and academic exemption (attendance exemption): this possibility is not contemplated. The workshop is face-to-face, so attendance is mandatory.

The evaluation process for the 2nd opportunity requires the delivery of an individual final project (60% of final garde) and an exam (40% of final grade) with combination of test model (multiple option; errors could reduce th efinal mark) with questions to develop. 

In the event of an extraordinary call, the evaluation of an individual final project (60% of final grade) will be combined with an exam (40% of final grade)with several kinds of questions: test model (multiple option; errors could reduce the final mark) and questions to develop. 

The student who, being enrolled, has not participated in the different evaluation activities (continuous/practical and/or exam/test) established for the academic year will be considered as “Not presented” (NP).

PLAGIARISM/COPY. The fraudulent performance of the tests or evaluation activities will directly imply the qualification of failure (0) in the matter in the corresponding call, thus invalidating any qualification obtained in all the evaluation activities for the extraordinary call.

Attendance
to all workshop sessions is compulsory. Attendance to a minimum of 90% of
teaching hours is required. This requisite is a necessary condition to pass the
course.

 

Sources of information
Basic
Harriet Posner. Marketing de moda. 2a edición. Barcelona: Editorial Gustavo Gili, SL, 2016

Alison Gwilt. Moda Sostenible. Barcelona: Editorial Gustavo Gili, SL, 2014.
Complementary

Fashionary International LtdFashionary. Fashionpedia, the visual dictionary of fashion design. Hong Kong, 2017.

Toby Meadows. How to set up & run a Fashion Label. London: Laurence King Publishing, 2009.

WEBs

Recommendations
Subjects that it is recommended to have taken before
Sustainable Management of the Fashion Value Chain/710G03018
Fashion Marketing and Market Research/710G03012
Fundamentals of Fashion Design/710G03002

Subjects that are recommended to be taken simultaneously
Managing Industrial Innovation in Fashion/710G03029
Strategic Management of Fashion Companies/710G03030

Subjects that continue the syllabus

Other comments

-Segundo se recolle nas distintas normativas de aplicación para a docencia universitaria deberase incorporar a perspectiva de xénero nesta materia (usarase linguaxe non sexista, utilizarase bibliografía de autores/as de ambos sexos, propiciarase a intervención en clase de alumnos e alumnas...)

-Traballarase para identificar e modificar prexuízos e actitudes sexistas e influirase na contorna para modificalos e fomentar valores de respecto e igualdade.

-Deberanse detectar situacións de discriminación por razón de xénero e proporanse acción e medidas para corrixilas.


(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.