Competencies / Study results |
Code
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Study programme competences / results
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B1 |
CB1-The students must demonstrate knowledge and understanding in a field of study that part of the basis of general secondary education, although it is supported by advanced textbooks, and also includes some aspects that imply knowledge of the forefront of their field of study |
B2 |
CB2 - The students can apply their knowledge to their work or vocation in a professional way and have competences typically demostrated by means of the elaboration and defense of arguments and solving problems within their area of work |
B3 |
CB3- The students have the ability to gather and interpret relevant data (usually within their field of study) to issue evaluations that include reflection on relevant social, scientific or ethical |
B4 |
CB4-Communicate information, ideas, problems and solutions to an audience both skilled and unskilled |
B5 |
CB5-Develop skills needed to undertake further studies learning with a high degree of autonomy |
B9 |
CG4-Learn to identify and anticipate opportunities, allocate resources, organize information, select and motivate people, make decisions under conditions of - uncertainty, achieve the proposed objectives and evaluate results |
B10 |
CG5-Respect the fundamental and equal rights for men and women, promoting respect of human rights and the principles of equal opportunities, non-discrimination and universal accessibility for people with disabilities. |
C1 |
Express correctly, both orally and in writing, in the official languages of the autonomous region |
C4 |
To be trained for the exercise of citizenship open, educated, critical, committed, democratic, capable of analyzing reality and diagnose problems, formulate and implement knowledge-based solutions oriented to the common good |
C5 |
Understand the importance of entrepreneurial culture and know the means and resources available to entrepreneurs |
C6 |
Assess critically the knowledge, technology and information available to solve the problems and take valuable decisions |
C7 |
Assume as professionals and citizens the importance of learning throughout life. |
C8 |
Assess the importance of research, innovation and technological development in the economic and cultural progress of society. |
Learning aims |
Learning outcomes |
Study programme competences / results |
Saber analizar o grado de rivalidade competitiva dos sectores e a suas implicacións para a xestión da cadena de valor |
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B1 B2 B3
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Saber identificar e analizar las principais forzas competitivas dos diferentes sectores a partir de información económica relevante |
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B4 B5
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Saber traballar en equipo e colaborativamente |
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B9 B10
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C1 C4
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Transmiti-os valores de esfuerzo e de traballo e fomenta-la iniciativa persoal |
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C5 C6 C7 C8
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Contents |
Topic |
Sub-topic |
TEMA I: A ECONOMIA SECTORIAL E INDUSTRIAL |
Campos de aplicación da Economía Sectorial
Conceptos básicos
Evolución da Economía Sectorial, principais enfoques |
TEMA 2: AS NOVAS TECNOLOXÍAS NO EIDO EMPRESARIAL |
Desenvolvemento de novas tecnoloxías no ámbito empresarial
Aplicacións da Intelixencia Artificial na empresa
Competencia industrial no Metaverso e novos escenarios.
Comportamento estratéxico e barreiras de entrada.
Concentración e poder de mercado |
TEMA 3: PROCESO EVOLUTIVO NUN SECTOR.
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Evolución das forzas competitivas ao longo do tempo.
Factores determinantes do proceso evolutivo dun sector
Identificación de liñas e factores chave do cambio.
Incidencia dos procesos de innovación tecnolóxica.
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TEMA 4: DISCRIMINACION DE UNIDADES PRODUCTIVAS NUN SECTOR.
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Tipos e factores de posicións particulares e grupos estratéxicos.
Factores chave do posicionamento das empresas nun sector.
diseño de liñas estratéxicas e avaliación de proxectos de investimento.
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TEMA 5: POLITICA INDUSTRIAL E COMPETENCIA NA UNION EUROPEA.
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Política da competencia na UE: Normas aplicables ás empresas.
Comportamentos anticompetitivos: Cárteles e abuso de posición dominante.
As restriccións verticais á competencia e os cotratos da distribución comercial.
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TEMA 6: FOMENTO DA COMPETITIVIDADE E A EMPRESA NA UE
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A polìtica industrial na UE: fomento da competitividade e da empresa
Politica I+D e fomento da I+D empresarial
Marco de incentivos e axudas e rexímenes especiais para as empresas en crisis.
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Planning |
Methodologies / tests |
Competencies / Results |
Teaching hours (in-person & virtual) |
Student’s personal work hours |
Total hours |
Case study |
B1 B2 B3 B4 B5 B9 B10 |
40 |
40 |
80 |
Seminar |
C1 C4 C5 C6 C7 C8 |
10 |
20 |
30 |
Mixed objective/subjective test |
B1 B2 C1 C4 C5 |
5 |
5 |
10 |
Aprendizaxe servizo |
B2 B3 B4 B9 C1 C6 C8 |
5 |
20 |
25 |
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Personalized attention |
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5 |
0 |
5 |
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(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
Methodologies |
Methodologies |
Description |
Case study |
Explicaránse casos practicos de análise sectorial extraídos de casos reales confeccionados por empresas consultoras de relevancia internacional (McKinsey, KPGM, etc) como complemento das clases maxistrais e das presentacions orais do profesor nas aulas. Realizarase un traballo de análise estructural dun sector.
Recomendacións:
1.- A entrega dos traballos documentais que se realicen nesta materia:
1.1. Solicitarase en formato virtual e/ou soporte informático
1.2. Realizarase a través de TEAMS/Moodle, en formato dixital sen necesidade de imprimilos |
Seminar |
Ralizaranse tutorías de grupo de 15 alumnos por grupo. Comunicarase con antelación o día e a hora de realización das tutorías. Destinaranse a resolución de dudas e a orientación dos estudiantes na realización de casos e traballos sectoriales. |
Mixed objective/subjective test |
Realizaránse de xeito continuo probas sobre o contido dos temas explicados e comentados cos estudiantes. Incluiran probas obxetivas e probas cortas de exposición, discusión o comentario. |
Aprendizaxe servizo |
Proposta educativa que combina procesos de aprendizaxe e servizo á comunidade nun único proxecto ben articulado onde os participantes aprenden traballando as necesidades reais do contorno para melloralo. Baixo o paraugas da sustentabilidade e a Axenda 2030, o alumnado participará con diferentes entidades da cidade co fin de coñecer diferentes problemas socioeconómicos e unir o compromiso social coa aprendizaxe de coñecementos, habilidades, actitudes e valores. |
Personalized attention |
Methodologies
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Case study |
Aprendizaxe servizo |
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Description |
For doubts about the development of two students' work on the analysis of the structure of a sector.
For students with recognition of part-time dedication and academic exemption from attendance exemption, a specific tutoring schedule compatible with their dedication will be agreed upon at the beginning of the course.
There will be group tutorials from the 5th week of the semester |
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Assessment |
Methodologies
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Competencies / Results |
Description
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Qualification
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Case study |
B1 B2 B3 B4 B5 B9 B10 |
Os alumnos deberán realizar durante o curso diferentes actividades individuais ou en grupo sobre os temas presentados en clase. |
10 |
Mixed objective/subjective test |
B1 B2 C1 C4 C5 |
Realizaránse unha ou varias probas sobre o contido dos temas explicados e comentados cos estudiantes. Incluiran probas obxetivas e probas cortas de exposición, discusión o comentario. |
30 |
Aprendizaxe servizo |
B2 B3 B4 B9 C1 C6 C8 |
É a avaliación máis importante nesta materia xa que se entende que aquí todo o material tratado durante o curso se desenvolve empíricamente. O alumnado deberá elaborar e presentar un informe de consultoría sobre a competitividade da empresa elixida no sector, así como aspectos relacionados cos ODS, e formular propostas de mellora baseadas nas novas tecnoloxías. Para iso, realizarase unha visita previa á empresa/institución colaboradora da APS, normalmente escollida entre as entidades sen ánimo de lucro que prestan servizos sociais. |
60 |
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Assessment comments |
A) APPRAISAL REGULATION: Assessment conditions: It is forbidden to access the exam room with a device that allows external communication and/or information storage. Identification of the student: The student must certify his personality in accordance with current regulations. B) TYPES OF QUALIFICATION Qualification of not presented: Corresponds to the student, when he only participates in assessment activities that have a weighting of less than 20% of the final qualification, regardless of the qualification achieved. Students with recognition of part-time dedication and academic exemption from attendance exemption: Except for the dates approved by the Faculty Board for the final objective test, for the remaining tests, a specific calendar of dates compatible with their dedication will be agreed upon at the beginning of the course. C) ASSESSMENT OPPORTUNITIES: First opportunity: the evaluation criteria previously indicated in this section will be applied. Second opportunity: The evaluation criteria are the same for all the evaluation opportunities. On the second opportunity it will only be possible to repeat the individual activities, while for the group activities the qualification obtained on the first opportunity will be maintained. Thus, in the 2nd opportunity the student will have the possibility of reaching 100% of the evaluation. Advanced call: in an advanced call it is possible to recover the points of the continuous assessment (problem solving, short answer tests, interventions during the maxistrais sessions) through additional questions to the final objective test.
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Sources of information |
Basic
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Jules, C. (2022). Building Better Organizations: How to Fuel Growth and Lead in a Digital Era . Berrett-Koehler Publishers. |
Complementary
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https://www.mckinsey.com/featured-insights https://www.accenture.com/gb-en/insights-index
https://kpmg.com/es/es/home/sectores.html
https://www.techtarget.com/searchenterpriseai/resources/AI-business-strategies
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Recommendations |
Subjects that it is recommended to have taken before |
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Subjects that are recommended to be taken simultaneously |
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Subjects that continue the syllabus |
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Other comments |
Recoméndase seguir regularmente as instrucións e novas da plataforma MOODLE, xa que esta plataforma, xunto coas clases presenciais; Constitúe un sistema esencial de comunicación entre o equipo docente e o alumnado. Ademais, fanse as seguintes observacións e recomendacións xerais: 1. A entrega dos traballos documentais realizados nesta materia: a. Solicitarase en formato virtual e/ou soporte informático  b. Farase a través de Moodle, en formato dixital sen necesidade de imprimilos 2. A importancia dos principios éticos relacionados cos valores de  sustentabilidade nos comportamentos persoais e profesionais. 3.  Traballarase na identificación e modificación de prexuízos e actitudes sexistas, e incidirase no entorno para modificalos e promover valores de respecto e igualdade. 4. Facilitarase a plena integración do alumnado que, por razóns físicas, sensoriais, psíquicas ou socioculturais, experimente dificultades para ter un acceso ideal, igualitario e beneficioso á vida universitaria. |
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