CONTINUOUS EVALUATION SYSTEM:

All the activities, tasks and work to be carried out throughout the term count towards the final mark. The workshop activities will be carried out throughout the term and the objective test (exam) on the official dates approved by the Faculty Board.

The workshop practicals will be handed in on the dates set by the teacher through the platform provided for this purpose in the Virtual Classroom. No practice will be corrected after the deadline. They will only be corrected once they have been handed in (there will be no second correction) as the students already have the instructions and guidance of the teacher in the interactive sessions and in the tutorials.

Attendance is compulsory in both theory and interactive sessions.

First Chance Evaluation:

The Practical Part will be evaluated through the completion of the workshop activities, it represents 50% of the final grade of the subject.
The theoretical part of the course will be assessed by means of an objective test (exam) on the official dates of first and second opportunity approved by the Faculty Board and its value will be 50% of the final grade.

Both parts will be graded out of 10, the final mark will be the result of the average of theory and practice. For the calculation of the average it is necessary to pass both parts (The minimum mark to pass each one is a 5 out of 10).

In case of failing one of the parts in the first opportunity, the grade of the part passed will be kept for the second opportunity and the grade of the failed part will appear in the first opportunity report (the grade is only kept during the current course).

Second Chance Evaluation:

The Practical Part, will be assessed by means of a single exercise comprising what has been learnt in the workshop activities (50% of the final mark).
The Theoretical Part will be assessed under the same conditions as in the First Chance examination (50% of the final mark).

As in the first opportunity, in order to pass the course, it is necessary to achieve at least a 5/10 in each of the parts, and the average will be calculated to obtain the final grade.
The part passed will not be saved in this call.

STUDENTS WITH DISPENSATION OR RECOGNITION OF PART-TIME DEDICATION: Those students with dispensation or recognition of part-time dedication should contact the teacher responsible for the subject at the beginning of the course to communicate their situation. The evaluation system is the same as for students with ordinary enrolment, both for the first and the second opportunity.

ADI STUDENTS: Both the contents and the evaluation system will follow the recommendations of reasonable adjustments proposed by the Unit of Attention to Diversity (ADI) in the case of students with functional diversity or SEN, provided by the Coordination of the PAT of the centre.

EARLY CALL: The evaluation conditions for early call students will be an exam with theoretical and practical content available to students in the Virtual Classroom, which will account for 100% of the mark.

EXCHANGE PROGRAMME STUDENTS: The evaluation system will be the same as for the rest of the students.

OTHER OBSERVATIONS:

The materials used in the sessions: presentations, audiovisuals, readings and practicals will be made available to the student in digital format through the Virtual Classroom.

The workshop practicals will be handed in through the Virtual Classroom, following the teacher's instructions.

All aspects related to "academic dispensation", "dedication to study", "permanence" and "academic fraud" will be governed in accordance with the current academic regulations of the UDC.

The activities of the workshop, must be delivered on the dates stipulated by the teacher, as well as the attendance to the exam must be done on the official date approved by the Board of Centre, may only be modified in accordance with the assumptions of article 12 of the Rules of evaluation, review and complaint of the qualifications of the degree and master's degree studies, UDC.

Learning outcomes	Study programme competences / results
Desenvolver as habilidades na información, na transmisión, na negociación, na comunicación e no coñecemento. Igualmente desenvolvense os perfís e significados da opinión pública	A3 A4 A5 A9 A14 A16	B1 B2 B3 B4 B9 B10 B21 B22 B24 B27	C1 C3 C7 C8
Desarrollar capacidad de aprendizaxe autónomo mediante a búsqueda guiada por la profesora, de textos relevantes da materia na Biblioteca o noutros canles de búsqueda	A1 A3 A4 A5 A9 A14 A16 A25 A27	B1 B2 B3 B4 B9 B10 B21 B22 B24 B27	C1 C3 C7 C8
Desenvolver coñecementos e habilidades terminolóxicas e categoriais mediante a exposición na aula, en clases prácticas	A1 A3 A4 A5 A9 A14 A16 A25 A27	B1 B2 B3 B4 B9 B10 B21 B22 B24 B27	C1 C3 C7 C8

Topic	Sub-topic
Lesson 1. Origin and Development of the Sociology of Communication	1.1. Fundamental concepts of information, communication and public opinion and terminological distinctions. 1.2. Communication as an object of sociological analysis: concepts and definitions; the components of communication; theoretical models of communication and traditions in the field of communication theory; contexts and types of communication. 1.3. Theoretical perspectives for the sociological analysis of communication; the beginnings in the United States and Europe; main scientific traditions in the study of mass communication.
Lesson 2. The study of media effects	2.1. The influence (in and of) the media. 2.2. Historical developments in the analysis of media effects. 2.3. Empirical analysis of media effects: Theoretical models. 2.4. Review of current concepts and approaches.
Lesson 3. Public Opinion	3.1. Origins and development of Public Opinion 3.2. Conceptualisation of the process of Public Opinion 3.3. Characteristics and studies on the functioning of Public Opinion 3.4. Theoretical perspectives for the sociological analysis of Public Opinion and current approaches 3.5. Controversies surrounding public opinion 3.6. Measures of public opinion
Lesson 4. Information, communication and public opinion in the era of digital postmodernity. Current debates	4.1. New forms of communication: mobile communication, social networks and applications. The culture of the image, immediacy and interference. 4.2. Confusion and disinformation in the virtual space. Concepts and perspectives. 4.3. Media democracy. Communication for social change This last theme is devoted to the intellectual debate on the impact of current social phenomena.
Lesson 5. Empirical research into information, communication and public opinion, from the perspective of sociology	5.1. Design and phases of the research process. 5.2. Content analysis and Discourse analysis 5.3. Qualitative analysis software (CAQDAS) 5.4. Interpretation and presentation of results 5.5. Reflection and ethics

Methodologies / tests	Competencies / Results	Teaching hours (in-person & virtual)	Student’s personal work hours	Total hours
Objective test	A5 A9 A14 A16 B3 B9 B27 C8	2	16	18
Guest lecture / keynote speech	A3 B3 B9 B27	25	25	50
Workshop	A1 A4 A14 A16 A25 A27 B1 B2 B3 B4 B10 B21 B22 B24 B27 C1 C3 C7 C8	26	52	78

Personalized attention		4	0	4

(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies	Description
Objective test	There will be an objective test to assess the correct understanding and application of the theoretical contents of the course.
Guest lecture / keynote speech	The master class is also known as "lecture", "expository method" or "master class". The latter is usually reserved for a special type of lesson given by a teacher on special occasions, with a content which involves an original elaboration and based on the almost exclusive use of the spoken word as a means of conveying information to the audience. The session will be complemented by the use of audiovisual media and the introduction of some questions addressed to the students, with the aim of transmitting knowledge and facilitating learning. Student participation will be motivated and valued, through questions and/or debates.
Workshop	Practical activities (individual) combining different tests: readings, debates, analysis of secondary sources, problem solving, roll play, etc. These are practical activities on a specific topic, carried out with the support and supervision of the teacher of the subject. The aim is to promote autonomous learning in a variety of settings (academic and professional).

Methodologies	Competencies / Results	Description	Qualification
Objective test	A5 A9 A14 A16 B3 B9 B27 C8	There will be an objective test with the theoretical content of the subject, on the official dates approved by the Faculty Board.	50
Workshop	A1 A4 A14 A16 A25 A27 B1 B2 B3 B4 B10 B21 B22 B24 B27 C1 C3 C7 C8	Practical activities (group or individual) combining different tests: readings, debates, analysis of secondary sources, problem solving, roll play, etc. These are practical activities on a specific topic, carried out with the support and supervision of the teachers of the subject.	50

Assessment comments
CONTINUOUS EVALUATION SYSTEM: All the activities, tasks and work to be carried out throughout the term count towards the final mark. The workshop activities will be carried out throughout the term and the objective test (exam) on the official dates approved by the Faculty Board. The workshop practicals will be handed in on the dates set by the teacher through the platform provided for this purpose in the Virtual Classroom. No practice will be corrected after the deadline. They will only be corrected once they have been handed in (there will be no second correction) as the students already have the instructions and guidance of the teacher in the interactive sessions and in the tutorials. Attendance is compulsory in both theory and interactive sessions. First Chance Evaluation: The Practical Part will be evaluated through the completion of the workshop activities, it represents 50% of the final grade of the subject. The theoretical part of the course will be assessed by means of an objective test (exam) on the official dates of first and second opportunity approved by the Faculty Board and its value will be 50% of the final grade. Both parts will be graded out of 10, the final mark will be the result of the average of theory and practice. For the calculation of the average it is necessary to pass both parts (The minimum mark to pass each one is a 5 out of 10). In case of failing one of the parts in the first opportunity, the grade of the part passed will be kept for the second opportunity and the grade of the failed part will appear in the first opportunity report (the grade is only kept during the current course). Second Chance Evaluation: The Practical Part, will be assessed by means of a single exercise comprising what has been learnt in the workshop activities (50% of the final mark). The Theoretical Part will be assessed under the same conditions as in the First Chance examination (50% of the final mark). As in the first opportunity, in order to pass the course, it is necessary to achieve at least a 5/10 in each of the parts, and the average will be calculated to obtain the final grade. The part passed will not be saved in this call. STUDENTS WITH DISPENSATION OR RECOGNITION OF PART-TIME DEDICATION: Those students with dispensation or recognition of part-time dedication should contact the teacher responsible for the subject at the beginning of the course to communicate their situation. The evaluation system is the same as for students with ordinary enrolment, both for the first and the second opportunity. ADI STUDENTS: Both the contents and the evaluation system will follow the recommendations of reasonable adjustments proposed by the Unit of Attention to Diversity (ADI) in the case of students with functional diversity or SEN, provided by the Coordination of the PAT of the centre. EARLY CALL: The evaluation conditions for early call students will be an exam with theoretical and practical content available to students in the Virtual Classroom, which will account for 100% of the mark. EXCHANGE PROGRAMME STUDENTS: The evaluation system will be the same as for the rest of the students. OTHER OBSERVATIONS: The materials used in the sessions: presentations, audiovisuals, readings and practicals will be made available to the student in digital format through the Virtual Classroom. The workshop practicals will be handed in through the Virtual Classroom, following the teacher's instructions. All aspects related to "academic dispensation", "dedication to study", "permanence" and "academic fraud" will be governed in accordance with the current academic regulations of the UDC. The activities of the workshop, must be delivered on the dates stipulated by the teacher, as well as the attendance to the exam must be done on the official date approved by the Board of Centre, may only be modified in accordance with the assumptions of article 12 of the Rules of evaluation, review and complaint of the qualifications of the degree and master's degree studies, UDC.

Basic	Fracassetti, L. (2010). La opinión pública. [Santander] : Acopos, Universidad de Cantabria Bauer, W (2009). La opinión pública y sus bases históricas. Santander : Universidad de Cantabria Roiz, M. (2005). Sociología de la comunicación y cultura de masas. Madrid : Laberinto Varela, J. (ed.) (2002). Sociología e información. Madrid : La piqueta González Radío, V (2006). El estudio de la sociología en la sociedad de la información. Santiago de Compostela: Tórculo Berlo, D. K. (2000). El proceso de la comunicación : introducción a la teoría y a la práctica. Buenos Aires : Librería "El Ateneo" Han, Byung-Chul (2022). Infocracia : la digitalización y la crisis de la democracia. Barcelona : Taurus Espinar, E. et. al (2006). Introducción a la Sociología de la Comunicación. Universidad de Alicante Zuboff, Shoshana (2020). La era del capitalismo de la vigilancia : la lucha por un futuro humano frente a las nuevas fronteras del poder. Barcelona : Paidós González Radío, V (2005). La opinión pública. Santiago de Compostela : Tórculo Luhmann, N. (2000). La realidad de los medios de masas. Rubí (Barcelona) : Anthropos Thompson, J.B. (2003). Los media y la modernidad: una teoría de los medios de comunicación. Barcelona: Paidos González, M.J. et. al (2004). Sociología de la comunicación . Alicante : Compas Martín López, E. (1998). Sociología de la comunicación humana. Madrid : Fundación para la Formación de Altos Profesionales Martín López, E. (1990). Sociología de la opinión pública. Madrid : Beramar Hernández Sánchez, A (2008). Sociología de la opinión pública. Valladolid : Universidad de Valladolid González Radío, V (2006). Socioloxía da comunicación e opinión pública. Santiago de Compostela: Lea Habermas, J (1998). Teoría de la acción comunicativa. Madrid: Taurus Martín Serrano, M. (2007). Teoría de la comunicación : la comunicación, la vida y la sociedad. Madrid : McGraw-Hill De Fleur, Melvin L., et al. (1982). Teorías de la comunicación de masas. Barcelona: Paidós
	NOTE:  This bibliography is subject to change as the academic year progresses in order to adapt to the training needs of the students.
Complementary	Habermas, J (2002). Acción comunicativa y razón sin transcendencia. Barcelona : Paidós Dewey, J. (2004). La opinión pública y sus problemas. Madrid : Morata Del Valle Rojas, C. (2016). Nuevas formas de expresión en comunicación . Madrid : McGraw Hill Jones, O (2012). Chavs : la demonización de la clase obrera. Madrid : Capitán Swing Mirzoeff, N (2016). Cómo ver el mundo : una nueva introducción a la cultura visual. Barcelona : Paidós González Radío, V (2004). Comunicación e corpo. Santiago de Compostela : Lea González Radío, V (2007). Comunicación e interpretación de la vida en el refranero : cosificación ética y didáctica de las costumbres en España. Lugo : Deputación Provincial, Área de Cultura Gil Calvo, E (2018). Comunicación política : caja de herramientas. Madrid : Catarata González Radío, V (1996). Comunicación y pensamiento social periodismo y postperiodismo : convergencias teóricas y el marco social. Santiago de Compostela: Tórculo Galindo, J (Coord.) (2008). Comunicación, ciencia e historia : fuentes científicas históricas hacia una comunicología posible. Madrid: McGrawHill Berganza Conde, M.R. (2001). Comunicación, opinión pública y prensa en la sociología de Robert E. Park. Madrid : CIS : Siglo XXI Tierno Galván, E. (1973). Conocimiento y ciencias sociales. Madrid: Tecnos Lash, S. (2005). Crítica de la información. Buenos Aires : Amorrortu Simmel, G. (2002). Cuestiones fundamentales de sociología. Barcelona : Gedisa Williams, R (1982). Cultura sociología de la comunicación y del arte. Barcelona : Paidós Hernández Sánchez, A (2010). Diccionario de la opinión pública. Madrid : Paraninfo Bourdieu, P. (2008). El sentido práctico / Pierre Bourdieu ; [traducción de Ariel Dilon]. Madrid : Siglo XXI Habermas J. (1994). Historia y crítica de la opinión pública. México : Gustavo Gili De Moragas Spà, M (2011). Interpretar la comunicación : estudios sobre medios en América y Europa. Barcelona: Gedisa Gándara, S. (2016). INTERVENCIONES. Medios y estado. Los términos de un largo debate (2008-2016). Buenos Aires: Cazador de tormentas Bougnoux, D. (1999). Introducción a las ciencias de la comunicación. Buenos Aires : Buena Visión Mazzoleni, G (2010). La comunicación política. Madrid: Alianza Berger, P. L. (1968 (2015 reimp.)). La construcción social de la realidad/ Peter L. Berger, Thomas Luckmann. Buenos Aires : Amorrortu Fernández-Cid Enríquez, M. (2008). La imagen de las personas mayores en los medios de comunicación de masas y la opinión pública. Madrid : UDP Castilla del Pino, C. (1990). La incomunicación. Madrid : Península Lippmann, W. (2003). La opinión pública. Madrid : Langre Dewey, J. (2004). La opinión pública y sus problemas. Madrid : Morata Wolton, D. (2009). La otra mundialización : las batallas contemporáneas por la diversidad cultural. Barcelona : Gedisa Breton, P. (2000). La utopía de la comunicación : el mito de la aldea global . Buenos Aires : Nueva Visión Gándara, S., & Heram, Y. (2021). Los estudios latinoamericanos de comunicación (2000-2018)¿ Consolidación académica, estancamiento burocrático o dispersión temática?. Astrolabio Xambó i Olmo, R. (2010). Los medios de comunicación social. En García Ferrando (Coord) Pensar nuestra sociedad globalizada : una invitación a la sociología (pp 431-458). Valencia : Tirant lo Blanch Roda Fernández, R (1989). Medios de comunicación de masas : su influencia en la sociedad y en la cultura contemporáneas. Madrid : Centro de Investigaciones Sociológicas Lull, J. (2009). Medios, comunicación, cultura : aproximación global. Madrid : Amorrortu Izquierdo , A. (1985). Prensa y Opinión Política. Barcelona:Mitre Miller, G. A. (1980). Psicología de la comunicación. Barcelona : Paidós Stewart, D. K. (1973). Psicología de la comunicación teoría y análisis. Buenos Aires : Paidós Holzer, H (1978). Sociología de la comunicación. Madrid : Akal Lucas Marín, A (1999). Sociología de la comunicación. Madrid : Trotta Leydesdorff, L. (2015). Una teoría sociológica de la comunicación : la autoorganización de la sociedad basada en el conocimiento. México D.F. : Universidad Iberoaméricana Martín Serrano, M. (2006). ¿ Para qué sirve estudiar Teoría de la Comunicación?.. Contratexto: Revista digital de la Facultad de Comunicación, (4). Silverstone, R. (2004). ¿Por qué estudiar los medios?. Buenos Aires : Amorrortu