Identifying Data 2024/25
Subject (*) Audiovisual Analysis Code 616G01021
Study programme
Grao en Comunicación Audiovisual
Descriptors Cycle Period Year Type Credits
Graduate 1st four-month period
 Third Obligatory 6
Language
Spanish
Teaching method Face-to-face
Prerequisites
Department Socioloxía e Ciencias da Comunicación
Coordinador
Formoso Barro, Maria Josefa
 E-mail
m.formoso@udc.es
Lecturers
Formoso Barro, Maria Josefa
 E-mail
m.formoso@udc.es
Web
General description A materia afonda nas diversas teorías e técnicas existentes no eido da información e a comunicación para ofrecer unha base sobre a que artellar a análise profesional de calquera obra audiovisual.

Competencies / Study results
Code Study programme competences / results
A1 Comunicar mensaxes audiovisuais.
A4 Investigar e analizar a comunicación audiovisual.
A5 Coñecelas teorías e a historia da comunicación audiovisual.
A6 Coñecelo sector audiovisual: a oferta e as audiencias.
A11 Coñecelas metodoloxías de investigación e análise.
A12 Coñecelos principais códigos da mensaxe audiovisual.
B9 Desenvolverse para o exercicio dunha cidadanía aberta, culta, crítica, comprometida e solidaria capaz de analizar a realidade, diagnosticar problemas, formular e imprantar solución baseadas no coñecemento e orientadas ao ben común
C1 Entender a importancia da cultura emprendedora e coñecer os medios ao alcance das persoas emprendedoras.
C2 Valorar criticamente o coñecemento, a tecnoloxía e a información dispoñible para resolver os problemas cos que deben enfrontarse.
C3 Asumir como profesional e cidadán a importancia da aprendizaxe ao longo da vida.
C4 Valorar a importancia que ten a investigación, innovación e o desenvolvemento tecnolóxico no avance socioeconómico e cultural da sociedade.

Learning aims
Learning outcomes Study programme competences / results
Coñecer la estrutura interna da mensaxe informativa y da mensaxe persuasiva. A11
A12
Coñecer as estratexias de manipulación e desinformación. A1
A4
A5
A6
A12
 B9
 C1
C2
C3
C4
Coñecer as metodoloxías de análise das mensaxes audiovisuais e a influencia nos medios audiovisuais. A4
A5
A6
A11
A12
 B9
 C3

Contents
Topic Sub-topic
1. Methodologies of analysis of audiovisual messages Main theories of communication and information.
Perspectives from which the audiovisual analysis is carried out.
2. Analysis of audiovisual information. Rhetorical, discursive, narrative and semiotic analysis of informative audiovisual products.
3. Persuasive audiovisual product analysis Rhetorical, discursive, narrative and semiotic analysis of persuasive audiovisual products.
4. Analysis of the audiovisual entertainment product. Rhetorical, discursive, narrative and semiotic analysis of audiovisual entertainment and fiction products.
5. Critical analysis of manipulation and disinformation strategies The audiovisual message as a tool of power
6. Ethical analysis of the audiovisual product Ethical responsibility of the creator of informative, persuasive and entertainment audiovisual products.

Planning
Methodologies / tests Competencies / Results Teaching hours (in-person & virtual) Student’s personal work hours Total hours
Guest lecture / keynote speech A1 A4 A5 A6 A11 A12 B9 C1 C2 C3 C4 22 61 83
Mixed objective/subjective test A1 A4 A5 A11 A12 C2 C3 C4 3 0 3
Document analysis A1 A4 A5 A6 A11 A12 B9 C1 C2 C3 C4 21 41 62
 
Personalized attention 2 0 2
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies Description
Guest lecture / keynote speech
Oral presentation complemented by the use of audiovisual media and the introduction of some questions addressed to students, with the aim of transmitting knowledge and facilitating learning
Mixed objective/subjective test Test that integrates essay test type questions and objective test type questions.
As for the first, it includes open development questions; The latter can combine multiple response, ordering, short answer, discrimination, completion and/or association questions.
Document analysis Methodological technique that involves the use of audiovisual and/or bibliographic documents (fragments of documentary reports or films, current news, graphic panels, photographs, articles, etc.) relevant to the subject matter with activities specifically designed for their analysis.

Personalized attention
Methodologies
Mixed objective/subjective test
Guest lecture / keynote speech
Description
Tutoring by appointment via email

Assessment
Methodologies Competencies / Results Description Qualification
Mixed objective/subjective test A1 A4 A5 A11 A12 C2 C3 C4 Prove that it integrates test questions and objective questions. In first singing, collect open questions of development; The latter can combine multiple response questions, ordering questions, short answer questions,
discrimination, to complete the association e/ou. 		30
Document analysis A1 A4 A5 A6 A11 A12 B9 C1 C2 C3 C4 Analysis test of some type of audiovisual document according to the instructions of the statement proposed by the teacher. 70
 
Assessment comments

It is an eminently practical subject.  30% of the total evaluation comes from
objective tests on the theory taught in the classes, which may also include a practical
application.  The remaining 70%
corresponds to the evaluation of the practices carried out in class
(individually/in groups)

To pass the
subject it is necessary to pass the practical work proposed in class and pass
the objective test.

Students with
academic exemption, second chance and December call

Students with an academic exemption will be evaluated
based on the same two criteria.

 In case of suspension, the assessment of the second
opportunity and the extraordinary call will be identical.

 Plagiarism

The fraudulent
completion of tests or evaluation activities, once accredited, will directly
imply the qualification of suspension in the call in question: the student will
be graded with "support" (numerical grade 0) in the call
corresponding to the academic year, both the commission occurs both at the
first opportunity and at the second. To do this, your grade in the minutes will
be changed at the first opportunity, if applicable.

Students must consult the Virtual Campus (Moodle)
weekly, since this will be the space through which all the necessary
information about the subject will be communicated: documents, notices and
grades.

Sources of information
Basic SÁNCHEZ NORIEGA, José Luis (1997). Crítica de la seducción mediática. Madrid: Tecnos
Bordwell, David (2002). El arte audiovisual: una introducción. Barcelona: Paidós Ibérica
JACQUARD, Roland, (1988). La Desinformación: una manipulación del poder|. Madrid Espasa Calpe
VILCHES, Lorenzo (1989). Manipulación de la información televisiva. Barcelona: Paidós
Herrero, Julio César (Ed.) (2009). Manual de Teoría de la Información y de la Comunicación. Madrid: Universitas
Igartua Perosanz, Juan José (2006). Métodos cuantitativos de investigación en comunicación. Bosch
KAPFERER, Jean-Noël (1989). Rumores. Plaza y Janés
Gutiérrez San Miguel, Begoña (2006). Teoría de la narración adiovisual. Madrid: Cátedra
WATZLAWICK, Paul (1994). ¿Es real la realidad?. Barcelona: Herder

Complementary (1999-2006). EL ALA OESTE DE LA CASA BLANCA.
Torres, Pep (2011). EL ARTE DEL RUIDO. BARCELONA: PLATAFORMA EDITORIAL
Reitman, Jason (2005). Gracias por fumar.
FERGUSON, CHARLES (2010). INSIDE JOB.
(1989-2011). LOS SIMPSON.
KAREL, WILLIAM (2002). OPERACIÓN LUNA.
WILDER, BILLY (1974). PRIMERA PLANA.
LASSETER, JOHN (1995). TOY STORY.
Docter, Peter (2009). UP.
JOSEPH, PETER (2007). ZEITGEIST, LA PELÍCULA.


Recommendations
Subjects that it is recommended to have taken before

Subjects that are recommended to be taken simultaneously
Cinematography Direction and Lighting/616G01022
Theory and Practice of Editing/616G01023
3D Infography1/616G01024
Art Direction and Production Design/616G01025

Subjects that continue the syllabus

Other comments

It is advisable to have a sufficient level in the Spanish language to be able to participate in the debates


(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.