Kotler, P.
and Armstrong. G. (2018): “Principles of Marketing”, Pearson, 17th Ed. Mitterfellner, O. (2019): “Fashion
Marketing and Communication: Theory and Practice Across the Fashion Industry”, Routledge,
1st Ed. Posner, H. (2.015): “Marketing
Fashion. Strategy, Branding and Promotion”, Laurence King Publishing Ltd.,
London. |
Aaker, D. (1991). “Managing Brand
Equity: Capitalizing on the Value of a Brand Name”, Free Press, New York. Chevalier, M. and Mazzavolo, G. (2008): “Luxury
Brand Management: A World od Privilege”, Jhon Willey and Sons, Singapore. Jackson, T. and Shaw, D. (2006): “The Fashion
Handbook”, Routledge, London. Lea-Greenwood, G. (2013): “Fashion Marketing Communications”,
Wiley, 1st Ed. Lee, S. and Preez, W. du (2007): “Fashioning
the Future: Tomorrow’s Wardrobe”, Thames & Hudson, London. Merino , M. J. (coord.) (2015): “Introduccción
a la investigación de mercados”, ESIC, Madrid, 2a Ed. Ries, A. and Trout, J. (2001):
“Positioning: The Battle for Your Mind”, McGraw-Hill Education. Ryan, D. (2014): “Understanding
Digital Marketing: Marketing Strategies for Engaging the Digital Generation”,
Kokan Page, London. Santesmases, M. (2011):
“Fundamentals of Marketing”, Pirámide, Madrid. Tungate, M. (2008): “Fashion
Brands”, Kogan Page, London, 3rd Ed. |