The previous criteria of assesment will be the same for the first and second opportunities. The assesment of supervised projects will include the following of the learning-service projects.

Students with part-time attendance recognized by the academic institution will be assesed as follows: case study: 20%, supervised project: 30% and short answer questions: 50%.

In the December call the assesment criteria will be: short answer questions: 100%.

If any fraudulent behavior is detected in any of the methodologies, the student will fail the subject. According to the current regulations a student will follow the continuous assessment process if he/she joins a team work to manage the supervised project, participates in the work process, attend classes and resolve the case studies planned by the professor.

Students cannot use any mobile devices during the exams. If they do it, they will fail the subject. For all other matters not specifically detailed in this guide there is current regulations applicable.

Learning outcomes	Study programme competences
Develop and strengthen a general management perspective.	A1	B3 B7	C5
Understand the fundamental concepts in strategic management: strategy, strategic planning, strategic direction, the relationship between strategy and organization, competitive analysis and strategic analysis of the company and industry	A2 A3 A4 A6 A8 A10	B1 B2 B4 B6 B10	C1 C2 C3 C6 C8
Understand and differentiate the different levels of business strategy: corporate, competitive and functional.	A9 A11 A12	B5 B8	C3 C5 C7
Develop an awareness of the dynamic effects of the strategic actions of the company and its rivals in the competitive strategy and corporate strategy of the company.	A3 A9	B5 B9	C2 C3 C8
Integrate the knowledge gained in previous courses in a useful conceptual framework for general management level, applying it to a new business plan.	A2 A5 A7	B9	C3 C4
To practice the teamwork and oral communication	A10 A11 A12	B4 B9 B10	C1 C2 C6 C7
To the tools of strategic analysis and the available theoretical and methodological perspectives.	A1 A3 A4	B3 B6	C3 C6
To develop habits of analytical thinking and ability to synthesize ordered, and development of skills in the presentation of findings in an effective and persuasive in both written and spoken about the strategic problems of a company.	A11 A12	B1 B8 B10	C1 C5 C6 C8

Topic	Sub-topic
I. INTRODUCTION TO STRATEGIC MANAGEMENT	1. Conceptual framework 2. New perspectives of strategic management
II. THEORETICAL AND APPLIED FRAMEWORK	3. The entrepreneurial project 4. The strategic logic of an organization
III. BUSINESS UNIT STRATEGY	5. The business concept 6. The organization concept 7. Core processes
IV. CORPORATE STRATEGY	8. Patterns of business growth 9. Strategies of internationalization

Methodologies / tests	Competencies	Ordinary class hours	Student’s personal work hours	Total hours
Guest lecture / keynote speech	A1 A2 A3 A6	17	34	51
Case study	A1 A3 A4 A5 A7 B5 B6 B8 B10 C2 C5 C7	10	30	40
Supervised projects	A8 A9 A10 A11 A12 B1 B3 B7 C1 C3 C4 C6	12	36	48
Aprendizaxe servizo	A1 A3 A4 A5 B3 B4 B6 B9 B10 C4	3	3	6
Short answer questions	A11 B2 B4 B9 C8	1	0	1

Personalized attention		4	0	4

(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies	Description
Guest lecture / keynote speech	The conceptual framework will be presented during the classes. Theories will be aligned with the cases of study, in order to provide a complete vision of the application of strategic management into practice. Inductive and deductive methods will be used. The time devoted to each of the chapters in which the subject will be divided in proportion to its extent and degree of difficulty in its preparation.
Case study	The teacher will present the analysis of different real companies framing each of them in the appropriate sections of the course contents. Through each of the cases, students and teacher engage in a process of analysis and deep discussion about the circumstances facing each of the companies analyzed. The teacher will present the analysis of different real companies framing each of them in the appropriate sections of the course contents. Through each of the cases, students and teacher engage in a process of analysis and deep discussion about the circumstances facing each of the companies analyzed.
Supervised projects	Students will work following the methodology of case of study in order to analyze a business case from the strategic management approach.
Aprendizaxe servizo	Students will be able to choose to do the supervised project of a third sector company, combining the service to the community with the learning of strategic analysis tools and competency-based management. Teachers will ask previously to the non-profit organizations the availability of their professionals to facilitate the work of the students.
Short answer questions	Test of short answers, multiple choice or a combination of both. The date of the exam will be planned in the official calendar of examinations prepared by the Faculty Board.

Methodologies	Competencies	Description	Qualification
Supervised projects	A8 A9 A10 A11 A12 B1 B3 B7 C1 C3 C4 C6	30% of the final qualification	30
Guest lecture / keynote speech	A1 A2 A3 A6	10% of the final qualification (1 over 10).	10
Short answer questions	A11 B2 B4 B9 C8	40% of the final qualification (4 over 10). (it is required that the exam is approved. If the student does not pass the test, he/she will not compensate this mark with the continuous assesment).	40
Case study	A1 A3 A4 A5 A7 B5 B6 B8 B10 C2 C5 C7	20% of the final qualification	20

Assessment comments
The previous criteria of assesment will be the same for the first and second opportunities. The assesment of supervised projects will include the following of the learning-service projects. Students with part-time attendance recognized by the academic institution will be assesed as follows: case study: 20%, supervised project: 30% and short answer questions: 50%. In the December call the assesment criteria will be: short answer questions: 100%. If any fraudulent behavior is detected in any of the methodologies, the student will fail the subject. According to the current regulations a student will follow the continuous assessment process if he/she joins a team work to manage the supervised project, participates in the work process, attend classes and resolve the case studies planned by the professor. Students cannot use any mobile devices during the exams. If they do it, they will fail the subject. For all other matters not specifically detailed in this guide there is current regulations applicable.

Basic
	BASIC BIBLIOGRAPHY: Sánchez, R. and Heene, A. (2004). The New Strategy Management. Organization, Competition, and Competence , John Wiley&Sons, Inc., New York. SOURCES OF CASES OF STUDY Bukreev, A. & Dewalt, G.W. (1997). Everest 1996. The climb. Tragic ambitions on Everest. St. Martin´s Press, NY. Krakauer, J. (1997). Into Thin Air, A Personal Account of the Mount Everest Disaster . Villard. The Case Journal , http://kmelot.biblioteca.udc.es/search*gag/m?SEARCH=case+journal&sortdropdown=-&searchscope=1&submit=Enviar Emerald Emerging Markets Case Studies , http://www.emeraldinsight.com/case_studies.htm?articleid=17068615  http://91.121.77.230/e_casos/cast/pages/estudios/estudios.asp
Complementary
	ADDITIONAL BIBLIOGRAPHY Besanko, D., Dranove, D., and Shanley, M. (2000): Economics of Strategy , John Wiley&Sons, Inc., New York. Collis, D.J., and Montgomery, C.A. (1997): Corporate Strategy. Resources and the Scope of the Firm, Irwin, McGraw-Hill, United States of America. Dixit, A.; Skeath, S. and Reiley, D. H. (2009). Games of strategy. W. W. Northon & Company. New York. Grant, R. M. (1996). Strategic Management. Blackwell Publishing Ltd. Oxford. Porter, M.E. (1987): Competitive Advantage. Creating and Sustaining Superior Performance. The Free Press. New references can be provided by the teacher during the course.

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