Identifying Data 2022/23
Subject (*) European Industrial Economics Code 611G02039
Study programme
Grao en Administración e Dirección de Empresas
Descriptors Cycle Period Year Type Credits
Graduate 2nd four-month period
 Fourth Optional 6
Language
Spanish
Galician
Teaching method Face-to-face
Prerequisites
Department Economía
Coordinador
Nieto Mengotti, Manuel Vicente
 E-mail
m.nieto1@udc.es
Lecturers
Nieto Mengotti, Manuel Vicente
 E-mail
m.nieto1@udc.es
Web
General description Tecnicas para a analise estructural de sectores industriales, o posicionamiento competitivo e a formulación de estratexias empresariales en distintos entornos sectoriais.

Study programme competencies
Code Study programme competences
B1 CB1-The students must demonstrate knowledge and understanding in a field of study that part of the basis of general secondary education, although it is supported by advanced textbooks, and also includes some aspects that imply knowledge of the forefront of their field of study
B2 CB2 - The students can apply their knowledge to their work or vocation in a professional way and have competences typically demostrated by means of the elaboration and defense of arguments and solving problems within their area of work
B3 CB3- The students have the ability to gather and interpret relevant data (usually within their field of study) to issue evaluations that include reflection on relevant social, scientific or ethical
B4 CB4-Communicate information, ideas, problems and solutions to an audience both skilled and unskilled
B5 CB5-Develop skills needed to undertake further studies learning with a high degree of autonomy
B9 CG4-Learn to identify and anticipate opportunities, allocate resources, organize information, select and motivate people, make decisions under conditions of - uncertainty, achieve the proposed objectives and evaluate results
B10 CG5-Respect the fundamental and equal rights for men and women, promoting respect of human rights and the principles of equal opportunities, non-discrimination and universal accessibility for people with disabilities.
C1 Express correctly, both orally and in writing, in the official languages of the autonomous region
C4 To be trained for the exercise of citizenship open, educated, critical, committed, democratic, capable of analyzing reality and diagnose problems, formulate and implement knowledge-based solutions oriented to the common good
C5 Understand the importance of entrepreneurial culture and know the means and resources available to entrepreneurs
C6 Assess critically the knowledge, technology and information available to solve the problems and take valuable decisions
C7 Assume as professionals and citizens the importance of learning throughout life.
C8 Assess the importance of research, innovation and technological development in the economic and cultural progress of society.

Learning aims
Learning outcomes Study programme competences
Saber analizar o grado de rivalidade competitiva dos sectores e a suas implicacións para a xestión da cadena de valor B1
B2
B3
Saber identificar e analizar las principais forzas competitivas dos diferentes sectores a partir de información económica relevante B4
B5
Saber traballar en equipo e colaborativamente B9
B10
 C1
C4
Transmiti-os valores de esfuerzo e de traballo e fomenta-la iniciativa persoal C5
C6
C7
C8

Contents
Topic Sub-topic
TEMA I: A ECONOMIA SECTORIAL E INDUSTRIAL Campos de aplicación da Economía Sectorial
Conceptos básicos
Evolución da Economía Sectorial, principais enfoques
TEMA 2: FUNDAMENTOS DA ECONOMIA SECTORIAL E INDUSTRIAL. Teoría de xogos e a sua aplicación na estratexia empresarial e na Economica industrial
Comportamento estratexico e barreiras á entrada.
Concentración e poder de mercado
TEMA 3: ANALISE ESTRUCTURAL DUN SECTOR. Caracterización estructural dos sectores industriales.
A Economía das Plataformas dixitais.
Os cambios estructurais provocados pola nova competitividade na Economía das Plataformas.
Aprosimación aos niveis globais de rentabilidade dos sectores industriais.
TEMA 4: PROCESO EVOLUTIVO NUN SECTOR.

 Evolución das forzas competitivas ao longo do tempo.
Factores determinantes do proceso evolutivo dun sector
Identificación de liñas e factores chave do cambio.
Incidencia dos procesos de innovación tecnolóxica.
TEMA 5: DISCRIMINACION DE UNIDADES PRODUCTIVAS NUN SECTOR.

 Tipos e factores de posicións particulares e grupos estratéxicos.
Factores chave do posicionamento das empresas nun sector.
diseño de liñas estratéxicas e avaliación de proxectos de investimento.
TEMA 6: DIFERENTES MARCOS SECTORIAIS Sectores de nova creacion.
Sectores maduros.
Sectores en declive.
Sectores fragmentados.
TEMA 7: SECTORES GLOBAIS.

 Tendencias cara á internacionalización e globalización económica.
Factores de competitividade para a supervivencia dun sector nun ámbito xeográfico determinado.
Estratexias global e de ubicación nuhn área territorial concreta.
TEMA 8: POLITICA INDUSTRIAL E COMPETENCIA NA UNION EUROPEA.
 Política da competencia na UE: Normas aplicables ás empresas.
Comportamentos anticompetitivos: Cárteles e abuso de posición dominante.
As restriccións verticais á competencia e os cotratos da distribución comercial.
TEMA 9: FOMENTO DA COMPETITIVIDADE E A EMPRESA NA UE
 A polìtica industrial na UE: fomento da competitividade e da empresa
Politica I+D e fomento da I+D empresarial
Marco de incentivos e axudas e rexímenes especiais para as empresas en crisis.

Planning
Methodologies / tests Competencies Ordinary class hours Student’s personal work hours Total hours
Case study B1 B2 B3 B4 B5 B9 B10 25 25 50
Seminar C1 C4 C5 C6 C7 C8 4 0 4
Mixed objective/subjective test B1 B2 C1 C4 C5 6 34 40
Guest lecture / keynote speech B1 B2 B3 B4 17 34 51
 
Personalized attention 5 0 5
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies Description
Case study Explicaránse casos practicos de análise sectorial e teoría de xogos como complemento das clases maxistrais e das presentacions orais do profesor nas aulas. Realizarase un traballo de análise estructural dun sector.
Recomendacións:
1.- A entrega dos traballos documentais que se realicen nesta materia:
1.1. Solicitarase en formato virtual e/ou soporte informático
1.2. Realizarase a través de Moodle, en formato dixital sen necesidade de imprimilos
Seminar Ralizaranse tutorías de grupo de 15 alumnos por grupo. Comunicarase con antelación o día e a hora de realización das tutorías. Destinaranse a resolución de dudas e a orientación dos estudiantes na realización de casos e traballos sectoriales.
Mixed objective/subjective test Realizaránse de xeito continuo probas sobre o contido dos temas explicados e comentados cos estudiantes. Incluiran probas obxetivas e probas cortas de exposición, discusión o comentario.
Guest lecture / keynote speech Explicación na clase dos diferentes temas coa axuda de transparencias e medios audiovisuais

Personalized attention
Methodologies
Case study
Description
For doubts about the development of two students' work on the analysis of the structure of a sector.

For students with recognition of part-time dedication and academic exemption from attendance exemption, a specific tutoring schedule compatible with their dedication will be agreed upon at the beginning of the course.

There will be group tutorials from the 5th week of the semester

Assessment
Methodologies Competencies Description Qualification
Case study B1 B2 B3 B4 B5 B9 B10 Os alumnos deberán realizar durante o curso diferentes actividades individuais ou en grupo sobre os temas presentados en clase. 70
Mixed objective/subjective test B1 B2 C1 C4 C5 Realizaránse unha ou varias probas sobre o contido dos temas explicados e comentados cos estudiantes. Incluiran probas obxetivas e probas cortas de exposición, discusión o comentario. 30
 
Assessment comments

A) APPRAISAL REGULATION:

Assessment conditions: It is forbidden to access the exam room with a device that allows external communication and/or information storage.

Identification of the student: The student must certify his personality in accordance with current regulations.

B) TYPES OF QUALIFICATION

Qualification of not presented: Corresponds to the student, when he only participates in assessment activities that have a weighting of less than 20% of the final qualification, regardless of the qualification achieved.

Students with recognition of part-time dedication and academic exemption from attendance exemption: Except for the dates approved by the Faculty Board for the final objective test, for the remaining tests, a specific calendar of dates compatible with their dedication will be agreed upon at the beginning of the course.

C) ASSESSMENT OPPORTUNITIES:

First opportunity: the evaluation criteria previously indicated in this section will be applied.

Second opportunity: The evaluation criteria are the same for all the evaluation opportunities. On the second opportunity it will only be possible to repeat the individual activities, while for the group activities the qualification obtained on the first opportunity will be maintained.

Thus, in the 2nd opportunity the student will have the possibility of reaching 100% of the evaluation.

Advanced call: in an advanced call it is possible to recover the points of the continuous assessment (problem solving, short answer tests, interventions during the maxistrais sessions) through additional questions to the final objective test.

Sources of information
Basic

Estratexia Competitiva de Michael E. Porter. Un dos textos pioneiros na análise estructural de sectores industriais e entorno competitivo. Recomendase a leitura do orixinal en ingles. 

Tamén do mesmo autor, a monumental investigación “La ventaja competitiva de las naciones”. Ed. Pirámide 2010 
Complementary


Recommendations
Subjects that it is recommended to have taken before

Subjects that are recommended to be taken simultaneously

Subjects that continue the syllabus

Other comments

1. A entrega dos traballos documentais que se realicen nesta materia:

a. Solicitarase en formato virtual e/ou soporte informático

b. Realizarase a través de Moodle, en formato dixital sen necesidade de imprimilos

2. Débese ter en conta a importancia dos principios éticos relacionados cos valores de sostibilidade e  nos comportamentos persoais e profesionais.

3. Traballarase para identificar e modificar prexuízos e actitudes sexistas, e influirase na contorna para modificalos e fomentar valores de respecto e igualdade.

4. Facilitarase a plena integración do alumnado que por razón físicas, sensoriais, psíquicas ou socioculturais, experimenten dificultades a un acceso axeitado, igualitario e proveitoso á vida universitaria.


(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.