Identifying Data 2020/21
Subject (*) Planning and management of plans of tourism. The paper of the public and private organizations Code 615524006
Study programme
Mestrado Universitario en Planificación e Xestión de Destinos e Produtos Turísticos(plan 2016)
Descriptors Cycle Period Year Type Credits
Official Master's Degree 1st four-month period
First Obligatory 6
Language
Spanish
English
Teaching method Face-to-face
Prerequisites
Department Dereito Público
Economía
Coordinador
Pena Lopez, Jose Atilano
E-mail
atilano.pena@udc.es
Lecturers
Pena Lopez, Jose Atilano
Ron Romero, José
E-mail
atilano.pena@udc.es
j.ron@udc.es
Web
General description Dada a amplitude do obxecto de estudo ea especificidade dos aspectos xurídicos, esta materia está subdividida en dúas materias: a política económica do sector turístico eo desenvolvemento de plans turísticos e aspectos xurídicos relacionados coa planificación dos destinos turísticos. Mentres o primeiro se centra no estudo das accións públicas no sector en sentido xeral, o segundo fará sobre os aspectos legais relacionados co turismo. A Política Económica do Sector do Turismo propón un achegamento ao alumno ás políticas sectoriais aplicadas ao sector do turismo desde a perspectiva da Economía Aplicada, para que comprenda os diferentes plans de acción e ten unha visión global da interacción pública e privada. sobre o sector. En primeiro lugar, realízase unha revisión do papel potencial das administracións públicas na promoción deste tipo de actividades e na súa evolución temporal. Posteriormente, proponse un estudo crítico das políticas de facto desenvolvidas polos distintos niveis de goberno e as súas alternativas. Finalmente, introdúcense diversas ferramentas de análise económica territorial para planificar accións públicas e privadas e a propia metodoloxía para a elaboración de plans. No bloque vinculado á dimensión legal será unha revisión das normativas que afectan a actividade turística para que o alumno teña unha visión xeral do marco legal e os seus efectos sobre o turismo.
Contingency plan 1. Modificacións nos contidos
Non hai modificacións nos contidos
2. Metodoloxías
Manteñense todas as metodoloxías docentes
Non se modifica ningunha metodoloxía docente
3. Mecanismos de atención personalizada ao alumnado
A actividade de atención personalizada realizarase a través de correo electrónico, moodle e Teams nos horarios de tutorías dos profesores da materia e atendendo ás solicitudes individuais dos/as alumnos/as
4. Modificacións na avaliación
Non se aplican modificacións a avaliación inicialmente establecida, manténdose os mesmos criterios
5. Modificacións da bibliografía ou webgrafía
Non hai modificacións

Study programme competencies
Code Study programme competences
A1 CE1 - Que os estudantes coñezan os principios da planificación e a xestión sustentable
A2 CE3 - Aplicar sistemas de calidade e xestión social, ambiental e económica
A3 CE4 - Que os alumnos aprendan as técnicas de dirección de organizacións públicas e de empresas do sector turístico
A4 CE5 - Que os alumnos teñan coñecementos sobre a normativa que regula as actividades turísticas
A5 CE6 - Saber manexar o capital social, entendendo o destino turístico como sistema e relacionar axentes implicados no desenvolvemento do produto turístico
A11 CE2 - Diagnosticar necesidades e oportunidades e identificar as potencialidades e ameazas do turismo para o desenvolvemento integral das sociedades receptoras
B3 CB8 - Que os estudantes sexan capaces de integrar coñecementos e enfrontarse á complexidade de formular xuízos a partir dunha información que, sendo incompleta ou limitada, inclúa reflexións sobre as responsabilidades sociais e éticas vinculadas á aplicación dos seus coñecementos e xuízos
B4 CB9 - Que los estudiantes sepan comunicar sus conclusiones y los conocimientos y razones últimas que las sustentan a públicos especializados y no especializados de un modo claro y sin ambigüedades
B5 CB10 - Que os estudantes posúan as habilidades de aprendizaxe que lles permitan continuar estudando dun modo que haberá de ser en gran medida autodirigido ou autónomo.
B6 CG1 - Expresarse correctamente, tanto de forma verbal como escrita, nas linguas oficiais da Comunidade Autónoma
B9 CG4 - Entender a importancia da cultura emprendedora e coñecer os medios ao alcance das persoas emprendedoras
B11 CG6 - Asumir como profesional e cidadán a importancia da aprendizaxe ao longo da vida
C1 CT1 - Resolver problemas de forma efectiva
C5 CT5 - Comportarse con ética e responsabilidade social como cidadán e como profesional
C6 CT6 - Capacidade para interpretar, seleccionar e valorar conceptos adquiridos noutras disciplinas do ámbito turístico
C7 CT7 - Capacidade para a aprendizaxe de novos métodos e teorías, que doten dunha gran versatilidad para adaptarse a novas situacións
C8 CT8 - Comunicar por escrito e oralmente os coñecementos procedentes da linguaxe científica

Learning aims
Learning outcomes Study programme competences
To provide students with the precise concepts and information so that they can understand, contextualize and propose policies for the development of tourism activity. AJ1
AJ2
AJ3
AJ4
AC2
BC4
BC5
BC6
BC11
CC1
CC5
CC6
CC7
To understand the role played by the various policymakers in promoting tourism activity AJ1
AJ2
AJ3
AJ4
BC3
BC4
BC5
BC6
BC9
BC11
CC5
CC6
CC7
CC8
To understand and applied to particular cases statistical and bibliographic sources linked to tourism activity AJ1
AJ2
AJ3
AJ4
BC4
BC5
BC6
CC7
CC8
To manage the tools and methodology of economic analysis and applied economics as a way to interpret tourism reality and act on it AJ1
AJ2
AJ3
AJ4
AJ5
BC4
BC5
BC6
CC5
CC7
CC8

Contents
Topic Sub-topic
Block I Tourism Sector Economic Policy

Theme I.-Tourism and Public Policies
1. Introduction to public policies
2. Economic policy and tourism
Theme II: Agents, instruments and actions on the tourism sector 3. Tourism policy objectives: development and well-being.
4. Tourism policy instruments: Tourism Economy
5. Evolution of tourism policy in Spain
6. The tourist policy of the Autonomous Communities.
7. Tourism and transport, infrastructure and environmental policy.
Theme III: Economy, territory and tourist activities. 8. Tourism policy at the local level.
9. Economic planning and tourism
Block II. Legal Aspects of Tourism

Theme I: Administrative Tourism Law
1.- Evolution of the regulations on tourism management
2.- Different rules of tourist content in Galicia.Special reference to legal demands for tourist accessibility
Theme II: Practical legal problems in the tourism sector 3.- The creation of a tourist company. Legal obligations
4.- The Administrative procedure applied to tourism relations
5.- A particular case: Data protection in tourism areas
6.- Application of the new public procurement rule to the tourism sector
7.- Special reference to the requirements of CSR in the new rules of contracts in the public sector
Theme III: Out-of-court dispute settlement. Mediation and arbitration. Protecting consumers 8.- The principles of mediation applied to the tourism field
9.- Effects of mediation
10.- Consumer rights of tourist products and services

Planning
Methodologies / tests Competencies Ordinary class hours Student’s personal work hours Total hours
Introductory activities A1 A11 A2 A3 A4 A5 B11 C1 C5 C7 C6 C8 2 3 5
Guest lecture / keynote speech A1 A11 A3 A4 A5 B3 B9 C1 C7 C6 17 34 51
Document analysis A1 A11 A2 A4 A5 B5 B4 B6 B9 B11 C5 C7 C6 C8 7 21 28
Case study A1 A11 A2 A3 A4 A5 B3 B5 B4 B6 B9 B11 C1 C5 C7 C6 C8 8 24 32
Workshop A1 A11 A2 A3 A4 A5 B3 B5 B4 B6 B9 B11 C1 C5 C7 C6 C8 8 24 32
 
Personalized attention 2 0 2
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies Description
Introductory activities At the beginning of each topic will identify the main objectives that are intended to be achieved, the logical sequence that will be followed in the presentation of contents, the prior knowledge recommended to facilitate the learning process and the specific bibliography. In the case of online students, they will have both the presentations of the subject and the audio and video files with the explanations of each of the topics. The interaction in this case will be either by the Teams app, by phone or by mail or especially through periodic contacts via Teams and skype.
Guest lecture / keynote speech Every week in class, the subject will be explained, using audiovisual media and documentary sources as support. In these sessions the active participation of students will be necessary to facilitate the teaching-learning process. In the case of online students, they will have both the presentations of the subject and the audio and video files with the explanations of each of the topics. They will also have access to explanations by Teams, by telephone, as by mail or especially through periodic contacts via skype.
Document analysis From the subject's agenda, audiovisual or bibliographic material will be provided as a reference for developing some basic questions that the student must resolve in order to deliver to the teacher
Case study One of the objectives of the subject is the elaboration of a critical analysis of an economic policy proposal, specifically the long-term plans proposed for Spain (2020) using the methodology and concepts explained in the subject. With regard to the study of legal issues, it will be accompanied by the analysis of case studies relating to the interpretation of rules which in some cases will be through comments on case-law as well as the drafting of documents specific to the administrative procedure applied to the tourist field. All these activities will be tutored directly in the face-to-face classes or through the indicated means (mail, telephone, teams or skype) in the case of online students.
Workshop In the practical classes, under the supervision of the teacher and using the aforementioned methodologies (readings, analysis of documentary sources, discussions...) the student must perform a series of practical exercises. The monitoring of the tasks will be both face-to-face and by the means indicated in the remote option.

Personalized attention
Methodologies
Guest lecture / keynote speech
Document analysis
Workshop
Introductory activities
Case study
Description
Both the theoretical part of the subject and the practice and, especially, the case study within the latter, will be complemented with personalized attention from the students' consultations, providing guidance and support in the learning process, as well as motivating the expansion of knowledge following the interests. This activity will be performed in person (in the teacher's tutoring hours) and in the workshop classes themselves or in a non-in-person way (via Teams app, email, by telephone or skype).

Assessment
Methodologies Competencies Description Qualification
Document analysis A1 A11 A2 A4 A5 B5 B4 B6 B9 B11 C5 C7 C6 C8 Throughout the course, a variety of work topics will be proposed that students will need to develop. They will assess the use of the concepts developed in the theoretical classes, the capacity for analysis and the maturation of knowledge. 25
Workshop A1 A11 A2 A3 A4 A5 B3 B5 B4 B6 B9 B11 C1 C5 C7 C6 C8 In the practical classes, under the supervision of the teacher and using the methodologies mentioned above (readings, analysis of documentary sources, discussions...) the student must perform a series of practical exercises that will be valued 50
Case study A1 A11 A2 A3 A4 A5 B3 B5 B4 B6 B9 B11 C1 C5 C7 C6 C8 One of the objectives of the subject is to acquire basic knowledge on Economy of the Tourism Sector, in particular the knowledge of the Spanish and Galician economic reality and its critical study both in the legal and economic aspect. In this sense, exercises will be proposed to analyse recent data on these realities. 25
 
Assessment comments

The subject has both a theoretical and practical character. Evaluation system The evaluation will be carried out through a set of commentary exercises, data analysis and case studies carried out individually by students in which the knowledge of the subject is put into practice. In this sense, a continuous evaluation can be considered, as the tasks carried out will be monitored periodically to comment on progress and difficulties. In the case of face-to-face students, this follow-up will be carried out directly in the workshops where the contact will be continuous. In the case of distance students, the work is of an individual nature, but the follow-up will be done through a weekly contact, both by phone and skype, where progress and interests and doubts can be raised.


Sources of information
Basic Fernández Rodríguez, C. (2016). Derecho administrativo del turismo. Madrid: Marcial Pons
García Saura, P. (2007). Desarrollo Sostenible y turismo. Madrid: Aranzadi
Bull, A. (1994). Economía del Sector Turístico. Madrid: Alianza
Castejón Montijano, R. (2013). Introducción a la Economía del Turismo. Madrid: Prentice Hall
Velasco González, M (2005). La política turística. Gobierno y administración turística en España.. Valencia: Tirant
Fernández Ramos, S. (director) (2013). Manual de derecho administrativo del turismo. Madrid: Tecnos
Rivas García, J. (2008). Planificación turística autonómica: dimensiones y perspectivas. Oviedo: Universidad de Oviedo
Pulido Fernández; J. I. (2012). Política Económica del sector turístico. Madrid: Pirámide
Stabler, M. et al. (2010). The economics of Tourism. London: Routledge
Mezzasoma, L. y Reyes López, M. (2018). Turismo y sostenibilidad. Madrid: Thomson-Reuters-Aranzadi

Complementary


Recommendations
Subjects that it is recommended to have taken before

Subjects that are recommended to be taken simultaneously

Subjects that continue the syllabus

Other comments


(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.