La asistencia es obligatoria, salvo dispensa
solicitada en tiempo y forma, concedida por la Comisión Académica
Universitaria del título, y siempre respetando las normativas de asistencia a
clase de las tres universidades participantes en el título, así como los
sistemas de evaluación que figuran expresamente en las guías docentes de las
diferentes materias, y sin perjuicio de las consecuencias que pueda tener para su
evaluación final la ausencia a determinadas sesiones presenciales.

Quien
tenga concedida la dispensa académica, y como establece la Normativa de
permanencia de la universidad, será evaluado siguiendo los criterios aplicables
a la oportunidad de julio.

Quien
no lleve a cabo el trabajo tutelado, o no tenga realizado trabajo igual o
superior al 50% del resto de las categorías de evaluación, obtendrá la
calificación de No Presentado.

Quien no apruebe en la primera oportunidad tendrá la posibilidad de la
oportunidad de julio, en la que cada estudiante tendrá que demostrar haber
adquirido las competencias de la materia mediante dos tipos de evaluación: un
trabajo tutelado del mismo valor porcentual y naturaleza que en la primera
oportunidad, más los ejercicios convenidos que puedan suplir el resto de las
actividades.

Resultados de aprendizaje	Competencias del título
Comunicar mensaxes audiovisuais en inglés	A5 A6 A8 A9	B3
Dominar a expresión e a comprensión de forma oral e escrita dun idioma estranxeiro	A2	B4 B6 B7	C1
Xestionar proxetos audiovisuais.	A3	B2 B4 B5	C4
Investigar e analizala comunicación audiovisual	A4	B6 B7
		B8 B9
Mellorar a habilidade para o uso e a adaptación axeitada das ferramentas tecnolóxicas.	A1 A2 A7		C2
Coñecelo marco legal e deontolóxico	A10
Coñecer as teorías e a historia da comunicación audiovisual.	A11 A12
Coñecelos modelos de xestión	A5 A6 A8 A9 A10	B3
Dominar a expresión e a comprensión de forma oral e escrita dun idioma estranxeiro. Utilizar as ferramentas básicas das tecnoloxías da información e as comunicacións (TIC) necesarias para o exercicio da súa profesión e para a aprendizaxe ao longo da súa vida.		B1	C3
O resultado da aprendizaxe será o dominio da expresión e a comprensión de forma oral e escrita dun idioma estranxeiro, neste caso, o inglés. Asemade, conséguese utilizar as ferramentas básicas das tecnoloxías da información e as comunicacións (TIC) necesarias para o exercicio da súa profesión e para a aprendizaxe ao longo da súa vida, tanto no contexto nacional como estranxeiro, de xeito que se manexen en inglés as mensaxes audiovisuais, a creación de productos audiovisuais, ou a xestión de proxetos audiovisuais. Os estudantes tamén son quén de investigar e analizar a comunicación audiovisual, e con esta asignatura, ademáis, melloran as súas hbilidades para o uso e a adaptación axeitada das ferramentas tecnolóxicas.	A1 A2 A7 A12		C1 C2 C3 C4

Tema	Subtema
Introduction	Chapter 1: The concept of multimedia communication modeling. A brief description of elements for multimedia systems. User and network requirements together with the packet transfer concept. An overview of multimedia terminals. As a general introduction to the subject, this chapter includes terminology and concepts related to the elements of multimedia as well as the development of multimedia applications and computer hardware, network requirements and storage devices for their distribution and careers in Information and Communication Technologies.
Elements of Multimedia: Text, audio, pictures, video and interaction	Chapter 2: Multimedia communication is more than simply putting together text, audio, images and video. Recent trends in multimedia research to exploit the audio-visual interaction and to build the link between audio and video processing. Hp reading, synchronization and tracing audio-to-visual mapping as well as the bimodal person verification. This chapter includes vocabulary and concepts related to text, audio, images and video as well as authoring tools and how data are stored and represented in a computer system.
Digital copyrights, hardware, storage.	Chapter 3: Multimedia processing in communication. Analysis of digital media and signal processing elements. Description of a general framework for image copyright protection through digital watermarking. Revision of the key attributes of neural processing essential to intelligent multimedia processing. Recent large-scale-integration programmable processors designed for multimedia processing such as real-time compression and decompression of audio and video as well as the next generation of computer graphics. This chapter includes terms related to the description of the general trends in the evolution of modern computers, an outline of the main types of computers in use today and their practical uses. It describes the function and relationships between the internal components of a personal computer, including the motherboard, processor, random-access memory and other memories, ports, buses,expansion boards, and PC cards, it distinguishes processors by their word size, speed, and memory and identifies new approaches to traditional processor design.
Multimedia Networks and Networking	Chapter 4: Issues concerning distributed multimedia systems. Main features, resource management, networking and multimedia operating systems. Identification of the applications like interactive television, telecooperation and hypermedia, and a survey of the important enabling technologies. This chapter deals with terms and concepts related to operating systems and software packages, distributed multimedia systems, interactivity and e-learning.
Video, audio and standards	Chapter 5: Multimedia communication standards. Moving Pictures Experts Group (MPEG)-1, MPEG-2, MPEG-4, MPEG-4 Visual Texture Coding (VTC), Joint Photographic Experts Group (JPEG)-2000, MPEG-7, MPEG-21, International Telecommunications UnionTelecommunication Sector (ITU-T) and Internet standards. The ITU-T standardization process in multimedia communications from the video and speech coding, as well as from multimedia, multiplex and synchronization points of view. This chapter includes terms and concepts related to video editing, its formats and standards as well as technologies related to speech recognition.
Multimedia and the Internet	Chapter 6: Multimedia communication across networks. An introduction about packet audio-video in the network environment. The concept of video transport across generic networks. Multimedia transport over ATM networks.
Multimedia development	Chapter 7: Multimedia development. Structured analysis and techniques, data flow diagrams, entity-relationship diagrams, flowcharting, programming languages, scripting, pitching.
Writing a News Story	Chapter 8: What can I write about? What is news? Identify what kind of story it is: Hard news, soft news, feature, editorial, youthbeat, opinion column. Structure for your article: The lead, a hard news story, a soft news story, the body. www.media-awareness.ca
Tips for news writing and editing	Chapter 9: Finding story ideas: Talk to people in a specific field. Newsgathering: Create a list, collect government statistics and reports. Interviewing do’s and don’ts: Tape the interview, start with easy questions, end with difficult questions. Organizing the information: Write the focus, develop a focus. Writing and editing: narrator or teller, rewriting, clear and concise, run-on sentences. Young People’s Press.
Key concepts and skills	Chapter 10: Communication processes. Main media forms. Media language. Forms and conventions. Audiences and institutions. Representation and ideology. Media products. Analytical skills. Evaluative skills. Iconography.
Audio-visual and print-based media language and vocabulary	Chapter 11: Analyzing the moving image. Camerawork. Editing sound and vision. Sound. Special effects. Focus genre. Technical terms for analyzing print. Magazines. Newspapers. Codes and conventions. Documentary forms. Images and analysis. Grammar: 10 common mistakes. Spelling. Punctuation. Reporting speech. Figures. Style guide.

Metodologías / pruebas	Competéncias	Horas presenciales	Horas no presenciales / trabajo autónomo	Horas totales
Foro virtual	A1 A2 A3 A4 A5 A6 A7 A8 A11 A12 B1 B2 B4	0	3	3
Presentación oral	A1 A2 A3 A4 A12 B1 B2 B4	10	10	20
Prueba oral	A1 A2 A3 A4 A5 A6 A9 A10 B3 B4	0	8	8
Prueba objetiva	A1 B5 B6 B7 B8 B9 C1 C2 C3 C4	4	4	8
Seminario	A5 A6 A8 A9 A10 B3 B7 B8 C4	22	0	22
Sesión magistral	A11 A5 A6 A8 A9 A10 B7 B3	32	52	84

Atención personalizada		5	0	5

(*)Los datos que aparecen en la tabla de planificación són de carácter orientativo, considerando la heterogeneidad de los alumnos

Metodologías	Descripción
Foro virtual	During the semester students will prepare and coment on topics, videos or other media in class or on the course Web page.
Presentación oral	By doing a project in a group, the teacher can also assess how students interact with others and how they participate in group settings. In order for the project to be a success in terms of assessing the student, clear instructions and deadlines will be given to the students. A summary of the project will have to be submitted to the teacher who will monitor it and an oral presentation in English will be required. The oral presentation will be scored 50% of the total project marking
Prueba oral	This involves the teacher or evaluator asking the student questions and the student giving the answers orally or by writing them down. This is an excellent way to evaluate the student's thought process.
Prueba objetiva	This usually involves a multiple choice, short answer, essay, true/false, fill in the blank, or matching test to show how much the students learned from the materials that were just covered in the class.
Seminario	Small groups are required to work together, asking questions, giving their opinions, or working on their projects.
Sesión magistral	Lectures explaining the concepts and the terminology will be delivered to the students. These lectures will be implemented with multimedia presentations, animations, graphs, video clips or any other element that may help understand the main concepts, processess and ideas.

Metodologías	Competéncias	Descripción	Calificación
Presentación oral	A1 A2 A3 A4 A12 B1 B2 B4	The oral presentation will be scored 50% of the total project marking	20
Prueba oral	A1 A2 A3 A4 A5 A6 A9 A10 B3 B4	This involves the teacher or evaluator asking the student questions on the topics and areas of study and the student giving the answers orally	20
Prueba objetiva	A1 B5 B6 B7 B8 B9 C1 C2 C3 C4	This usually involves a multiple choice, short answer, essay, true/false, fill in the blank, or matching test to show how much the students learned from the materials that were just covered in the class.	40
Foro virtual	A1 A2 A3 A4 A5 A6 A7 A8 A11 A12 B1 B2 B4	Active participation in the subject forum will be taken into account.	10
Seminario	A5 A6 A8 A9 A10 B3 B7 B8 C4	Students are required to give their opinions on ethical or technical issues, comment on items, show how they work, and how they can be used for communication. All this in English.	10

Observaciones evaluación
La asistencia es obligatoria, salvo dispensa solicitada en tiempo y forma, concedida por la Comisión Académica Universitaria del título, y siempre respetando las normativas de asistencia a clase de las tres universidades participantes en el título, así como los sistemas de evaluación que figuran expresamente en las guías docentes de las diferentes materias, y sin perjuicio de las consecuencias que pueda tener para su evaluación final la ausencia a determinadas sesiones presenciales. Quien tenga concedida la dispensa académica, y como establece la Normativa de permanencia de la universidad, será evaluado siguiendo los criterios aplicables a la oportunidad de julio. Quien no lleve a cabo el trabajo tutelado, o no tenga realizado trabajo igual o superior al 50% del resto de las categorías de evaluación, obtendrá la calificación de No Presentado. Quien no apruebe en la primera oportunidad tendrá la posibilidad de la oportunidad de julio, en la que cada estudiante tendrá que demostrar haber adquirido las competencias de la materia mediante dos tipos de evaluación: un trabajo tutelado del mismo valor porcentual y naturaleza que en la primera oportunidad, más los ejercicios convenidos que puedan suplir el resto de las actividades.

Básica	Ceramella, N. (2008). Cambridge English for the Media. Cambridge University Press
	· Branston, Gill and Roy Stafford. The Media Student’s Book. London: Routledge, 2010. · Clark, Vivienne, James Baker, and Eileen Lewis. Key Concepts & Skills for Media Studies. London: Hodder, 2008. · Downes, B. and S. Miller. Teach Yourself Media Studies. London: Hodder, 1998. · Evans, Harold. Essential English for Journalists, Editors and Writers. London: Pimlico, 2000. · Glynn, Kevin. Tabloid Culture. London: Duke University Press, 2000. · Hicks, Wynford. English for Journalists. London: Routledge, 1998. · Hicks, Wynford, S. Adams and H. Gilbert. English for Journalists. London: Routledge, 2009. · Keeble, Richard. The Language of Newspapers. London: Routledge, 2002. · O’Sullivan, Tim, Brian Dutton, and Philip Rayner. Studying the Media. London: Arnold, 2003. · Price, Stuart. Media Studies. London: Longman, 2000. · Wall, Peter. Media Studies for GCSE. London: Collins, 2000.
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