Identifying Data 2020/21
Subject (*) Sociology of Consumption Code 660G01044
Study programme
Grao en Relacións Laborais e Recursos Humanos (Coruña)
Descriptors Cycle Period Year Type Credits
Graduate 2nd four-month period
 Third Optional 6
Language
Spanish
Galician
Teaching method Non-attendance
Prerequisites
Department
Coordinador
Romaní de Gabriel, María
 E-mail
maria.romani@udc.es
Lecturers
Romaní de Gabriel, María
 E-mail
maria.romani@udc.es
Web http://http://www.erlac.es/
General description Proporcionar as bases teóricas do coñecemento actual sobre as tendencias do consumo, a súa influencia sobre o individuo polos medios de comunicación e sobre a defensa dos dereitos do consumidor.


Contingency plan MODIFICACIONS NOS CONTIDOS
Non se realizarán cambios

METODOLOXÍAS
No se realizarán cambios.

No caso de transferir todas as sesións a virtual, utilizaranse as ferramentas Moodle e Teams.

MECANISMOS DE ATENCIÓN PERSONALIZADA AO ALUMNADO
Realizarase para lecturas críticas, comentarios e traballos supervisados e contido teórico que guíe a cada alumno sobre o traballo que debe facer, como facelo e as fontes de información a empregar.
O estudante solicitará por correo electrónico a hora de realizar o titora, que se realizará coa ferramenta Teams.


Correo eletronico: diariamente. De uso pra facer consultas, solicitar encontros virtuais para resolver du?bidas. Os horarios de titoría empregaranse preferentemente para resolver todas esas consultas e realizar reunións virtuais cos estudantes

Moodle: diariamente. Empregaranse, entre outras, as diferentes ferramentas dispoñibles como entrega de tarefas, foros e chat.

Teams: farase unha sesión grupal semanal para avanzar nos contidos teóricos e prácticos no tempo asignado para a materia segundo o calendario escolar. A petición dos estudantes, realizaranse conexións para aclarar dúbidas, tanto prácticas como teóricas, preferiblemente nas horas que, segundo o calendario, estean programadas titorías. Esta dinámica permite un seguimento normalizado e axustado das necesidades de aprendizaxe dos estudantes para desenvolver os contidos da materia.

MODIFICACIÓNS NA EVALUACIÓN
No se realizarán cambios.

MODIFICACIÓNS DA BIBLIOGRAFÍA OU WEBGRAFÍA

No se realizarán cambios.

Study programme competencies
Code Study programme competences
A18 Interpretar datos e indicadores socioeconómicos.
A35 Análise crítico das decisións emanadas dos axentes que participan nas relacións laborais.
B2 Capacidade de análise e síntese.
B8 Razoamento crítico.
B14 Aprendizaxe autónomo.
B15 Creatividade.
B17 Sensibilidade cara a temas medioambientais.
C1 Expresarse correctamente, tanto de forma oral coma escrita, nas linguas oficiais da comunidade autónoma.
C4 Desenvolverse para o exercicio dunha cidadanía aberta, culta, crítica, comprometida, democrática e solidaria, capaz de analizar a realidade, diagnosticar problemas, formular e implantar solucións baseadas no coñecemento e orientadas ao ben común.
C6 Valorar criticamente o coñecemento, a tecnoloxía e a información dispoñible para resolver os problemas cos que deben enfrontarse.

Learning aims
Learning outcomes Study programme competences
C1
C4
C6
B2
B8
B14
B15
B17
A18
A35

Contents
Topic Sub-topic
UNIT 1.BEGINNINGS AND DEVELOPMENT OF CONSUMER SOCIETY -From capitalism to capitalism Consumer Production
-The Rise of Consumer Society in Spain: the prefordista Fordist model to model
UNIT 2. CONSUMER SOVEREIGNTY AND CULTURAL CONSUMPTION Motivations
 - Consumer Sovereignty
- Cultural Consumer Motivations - Needs and Desires
UNIT 3.PATTERNS OF CONSUMPTION AND CONSUMER BEHAVIOR PRODUCTION OF GOODS PRODUCTION BRANDS - Consumer Brands and Consumer low cost
- The influence on the Work of New Models of Consumption
UNIT 4. PUBLICITY, MEDIA AND CONSUMPTION
- Growing Media Concentration - Commodification Media - Features Information
UNIT 5. MOVEMENTS OF CONSUMERS AND CONSUMPTION CRITICAL - Consumer Movements In The World
- The consumer movement in Spain
- Critical Consumption
- Collaborative Consumption - Fair Trade
UNIT 6. CURRENT CONSUMER BEHAVIOR - Consumer Behavior real
- Sustainability and Social Responsibility Organizations

Planning
Methodologies / tests Competencies Ordinary class hours Student’s personal work hours Total hours
Workshop A35 A18 B2 B8 B14 B15 B17 C1 C4 15 39 54
Guest lecture / keynote speech B2 B14 B17 C1 C6 15 15 30
Supervised projects B2 B8 B14 C1 C4 15 47 62
 
Personalized attention 4 0 4
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies Description
Workshop Critical readings, comments, discussions, exhibitions and practical exercises that students must do in the time programmed by the teacher and upload in the space provided in moodle, following their instructions.
Guest lecture / keynote speech Oral presentation by the teacher, complemented by use of audiovisual media and the introduction of some questions to the students, in order to impart knowledge and objective learning.
Supervised projects Supervised learning process aimed at helping students to work independently in a range of contexts (academic and professional). Focused primarily on learning ‘how to do things’ and on encouraging students to become responsible for their own learning.


Personalized attention
Methodologies
Workshop
Guest lecture / keynote speech
Description

Farase para as lecturas, orientando a cada alumno sobre o traballo que ten que facer, como facelo e fontes de información a utilizar.
Estableceranse horarios de tutorías para dúbidas ou consultas sobre a materia.

Assessment
Methodologies Competencies Description Qualification
Supervised projects B2 B8 B14 C1 C4 The students will carry out a work with the knowledge acquired in the theoretical-practical sessions following the model / template of the TFG used in ERLAC. Said work will be done individually and sent to the Moodle platform within the term established by the teacher. In order to add the score obtained in the work to the rest of the scores, at least 50% of the corresponding score must be obtained (2 points). If the student does not reach 50% of the mark corresponding to this methodology (2 points), he will have to carry out a similar work for the second opportunity 40
Workshop A35 A18 B2 B8 B14 B15 B17 C1 C4 Assessment of critical readings, comments, guided discussions, expositions, work and active and positive participation that students must do in the established time (individually or in groups) and upload to moodle in the space provided, following the teacher's instructions. . Each of the exercises will have an assessment according to the criteria established by the teacher, which will be communicated to the students. If the student does not reach 50% of the grade corresponding to this methodology (2.5 points), he will have to carry out for the second opportunity in July, those practices that the teacher indicates. 50
Guest lecture / keynote speech B2 B14 B17 C1 C6 Objective assessment of the active and positive participation of the students in the lecture sessions through different tools proposed by the teacher. It will be necessary to obtain 50% (0.5 points) of the corresponding mark in this methodology to be added to the rest. 10
 
Assessment comments

FIRST CHANCE

It will be essential to obtain 50% of the grade corresponding to each of
the sections to be evaluated so that the different methodologies are added in
order to obtain the final grade. If the minimum required in any of the methodologies
is not achieved, the student will not pass the subject.

 

SECOND OPPORTUNITY

If the student passes any of the methodologies on the first opportunity,
the grade for that methodology / s will be kept and he will only have to
perform the one / s that he has not passed, on the second opportunity.

 

 

Students who cannot follow the course normally, due to having the teaching
dispensation recognized, must contact the teacher within the first 20 calendar
days from the official start of classes to adapt the delivery periods of the
different evidence, by sending an email to maria.romani@udc.es.

Those students who do not get in touch within the established deadline,
will follow the course like the rest of the students.

Curricular adaptations for students with disabilities or with specific
educational needs will be ruled by the Center's Teaching Commission, following
a report from the PAT.

 

 

Sources of information
Basic (). .
Klein, Naomi (2011). Comprar, vender y consumir. Nuevas aportaciones a la historia del consumo en España. Valencia: Universidad de Valencia
Solé Moro, María Luisa (2003). Los consumidores del siglo XXI. Madrid: Esic
Cortina, Adela (2002). Por una ética del consumo ( la ciudadanía del consumidor en un mundoglobal). Madrid: Taurus

Complementary (). .

Alonso, Luis Enrique y Conde, Fernando (1994). Historia del consumo en España: una aproximación a sus orígenes y primer desarrollo. Debate. Madrid.

Alonso, Luis Enrique (2006). La era del consumo. Siglo XXI. Madrid.

Alonso Rivas, J y otros. (2000).Comportamiento del consumidor. Decisiones y estrategia de marketing. Esic. Madrid.

Arroyo Menéndez, Millán (2001). El consumo en España. Acento. Madrid.

Bauman, Zygmunt (2000). Trabajo, consumismo y nuevos pobres. Gedisa. Barcelona.

Castillo Castillo, J. (1987). Sociedad de consumo a la española. Eudema. Madrid.

Catos Eduard (1998) El porqué del comercio justo. Hacia unas relaciones Norte-Sur más equitativas. Icaria. Barcelona.

Clark, Eric (1989). La publicidad y su poder. Las técnicas de provocación del consumo. Planeta. Barcelona

Faure, Ignasi, ed. (2002). Consumidores activos. Experiencias cooperativas para el siglo XXI. Icaria. Barcelona.

Fundación entorno (2010).Marketing de productos y servicios sostenibles. Donde la innovación crea valor. Madrid.

Gaggi, M. y Narguzzi, E. (2006). El fin de la clase media y el nacimiento de la sociedad de bajo coste. Lengua de trapo. Madrid.

Galbraith. J. K. (1987). La sociedad opulenta. Ariel. Barcelona.

Galbraith. J. K. ( 2004). La economía del fraudeinocente. Crítica. Barcelona.

García del Castillo (2009). Medios de comunicación. Publicidad y adiciones. Edaf. Madrid.

García Ruíz,Pablo (2009). Repensar el consumo. Eiunsa. Madrid.

Gilin, Todd ( 2005). Enfermos de la información. Paidós. Barcelona.

Gimeno Ullastres, J.A., Coord. (2000). El consumo en España: un panorama general. Fundación Argentaria-Visor Dis. Madrid.

Heath, J y Potter, A. (2005) Rebelarsevende : el negocio de la contracultura. Taurus . Madrid.

Muñoz Navarro, Daniel(2011). Comprar, vender y consumir. Nuevas aportaciones a la historia del consumo en España. Universidad de Valencia. Valencia.

Oliver, Xavier (2009). Atrapados por el consumo. Acción Empresarial.

Osuna Acedo, Sara (2008). Publicidad y consumo en la adolescencia. Icaria. Barcelona.

Patel, Raj.(2008). Obesos y famélicos. El impacto de la globalización en el sistema alimentario mundial. Los libros de ince. Barcelona.

Ramonet, Ignacio (1998). La tiranía de la comunicación. Debate. Madrid.

Ritzer, George. (2000). El encanto de un mundo desencantado. Revolución en los medios de consumo. Ariel. Barcelona.

Reig, Ramón (1998). Medios de comunicación y poder en España. Prensa, radio, televisión y mundo editorial. Paidós. Barcelona.

Rifkin, Jeremy (2010) El fin del trabajo. Paidós. Barcelona

Rifkin, Jeremy (2000) La era del acceso. La revolución de la nueva economía. Paidós. Barcelona.

Salomon, Michael R (2008). Comportamianto del consumidor. Prentice Hall. Madrid.

SETEM (2009). El comercio justo en España 2008. Canales de importación y distribución. Icaria. Barcelona.

Veblen, Thosrtein (2004). Teoría de la clase ociosa. FCE. México.

Recommendations
Subjects that it is recommended to have taken before

Subjects that are recommended to be taken simultaneously

Subjects that continue the syllabus

Other comments


(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.