Identifying Data 2019/20
Subject (*) Principles of Economics: Fashion Industry Code 710G03003
Study programme
Grao en Xestión Industrial da Moda
Descriptors Cycle Period Year Type Credits
Graduate 1st four-month period
 First Basic training 6
Language
English
Teaching method Face-to-face
Prerequisites
Department Análise Económica e Administración de Empresas
Economía
Coordinador
Varela Candamio, Laura
 E-mail
laura.varela.candamio@udc.es
Lecturers
Varela Candamio, Laura
 E-mail
laura.varela.candamio@udc.es
Web
General description Coñecer os fundamentos básicos das cuestións económicas máis relevantes, tanto na súa vertente macroeconómica como microeconómica. O estudo dos conceptos fundamentais, instrumentos e principios de economía permite comprender as decisións económicas da cidadanía nos seus diferentes roles como consumidores, inversores, votantes, empregadores/empregados, emprendedores, etc. O desenvolvemento desta materia está pensado en última instancia para entender a industria da moda e poder aplicar o aprendido sobre o funcionamento dos mercados (empresas e clientes) e a análise da competencia empresarial ás cuestións e problemáticas desta industria.

Study programme competencies
Code Study programme competences
A2 Conocer los aspectos del entorno que influyen en la evolución del mundo de la moda y sus empresas, con especial incidencia en el impacto de las cuestiones económicas y legales.
A7 Conocer la realidad y los condicionantes sociales que influyen en el mundo de la moda, con perspectiva de evolución histórica.
B1 Que los estudiantes hayan demostrado poseer y comprender conocimientos en un área de estudio que parte de la base de la educación secundaria general, y se suele encontrar a un nivel que, si bien se apoya en libros de texto avanzados, incluye también algunos aspectos que implican conocimientos procedentes de la vanguardia de su campo de estudio
B2 Que los estudiantes sepan aplicar sus conocimientos a su trabajo o vocación de una forma profesional y posean las competencias que suelen demostrarse por medio de la elaboración y defensa de argumentos y la resolución de problemas dentro de su área de estudio
B3 Que los estudiantes tengan la capacidad de reunir e interpretar datos relevantes (normalmente dentro de su área de estudio) para emitir juicios que incluyan una reflexión sobre temas relevantes de índole social, científica o ética
B4 Que los estudiantes puedan transmitir información, ideas, problemas y soluciones a un público tanto especializado como no especializado
B5 Que los estudiantes hayan desarrollado aquellas habilidades de aprendizaje necesarias para emprender estudios posteriores con un alto grado de autonomía
B6 Capacidad para la cooperación, el trabajo en equipo y el aprendizaje colaborativo en entornos interdisciplinares
B7 Capacidad para analizar tendencias (razonamiento crítico).
B8 Capacidad de planificación, organización y gestión de recursos y operaciones
B9 Capacidad de análisis, diagnóstico y toma de decisiones
C2 Dominar la expresión y la comprensión de forma oral y escrita de un idioma extranjero
C7 Desarrollar la capacidad de trabajar en equipos interdisciplinares o transdisciplinares, para ofrecer propuestas que contribuyan a un desarrollo sostenible ambiental, económico, político y social
C8 Valorar la importancia que tiene la investigación, la innovación y el desarrollo tecnológico en el avance socioeconómico y cultural de la sociedad

Learning aims
Learning outcomes Study programme competences
Understand the real functioning of the economy in contemporary society as well as the interrelationships of business, labor, financial, social and political spheres to achieve a general perception of microeconomic and macroeconomic problems in international and globalized environments. B1
B2
B3
B4
B5
Ability to synthesize and apply the theoretical concepts for the treatment and resolution of economic problems in general (and those of the fashion industry, in particular) in a reflexive, critical and autonomous way. Capacity for oral and written expression. Capacity for teamwork. B6
B7
B8
B9
 C2
Awareness of the obligation of every citizen to contribute (with their knowledge) to try to solve individual and collective human needs with a better understanding of the nature and problems of the latter. Development of students in economic decision making throughout their lives, taking into account the sustainable economy approach (economic-social-environmental links) as a source of long-term welfare generation A2
A7
 C7
C8

Contents
Topic Sub-topic
MODULE I. INTRODUCTION Chapter 1. Basic Economic Principles
Chapter 2. Economic models
MODULE II. MICROECONOMICS, MARKETS AND COMPETITION Chapter 3. Supply and demand
Chapter 4. Elasticities
Chapter 5. The supply curve
Chapter 6. The perfect competition
Chapter 7. Monopoly, oligopoly and monopolistic competition
MODULE III. MACROECONOMICS AND FINANCE Chapter 8. Macroeconomics: a global vision
Chapter 9. Macroeconomics measurement
Chapter 10. Money, banking and central banks
Chapter 11. International trade
MODULE IV. THE FASHION INDUSTRY Topic A) Definition of fashion, luxury as well as complex competitive systems and business logic
Topic B) Business models of the fashion industry
Topic C) Style identity and product development process
Topic D) Image identity and the communication process
Topic E) Retail and distribution strategies

Planning
Methodologies / tests Competencies Ordinary class hours Student’s personal work hours Total hours
Guest lecture / keynote speech B1 B2 B3 B4 B5 C2 60 0 60
Supervised projects B4 B5 B8 B9 0 30 30
Collaborative learning A2 A7 B5 B6 B7 C8 C7 4 18 22
Aprendizaxe servizo A2 A7 B2 B4 3 15 18
Mixed objective/subjective test B1 B2 B3 B4 B5 2 0 2
 
Personalized attention 18 0 18
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies Description
Guest lecture / keynote speech The professor will explain each of the topics of the program, insisting on the fundamental concepts and their interrelations.
Class attendance is considered mandatory, although no attendance list will be passed.
Supervised projects Students will solve issues and problems related to each of the chapters of the syllabus.
The professor will explain in advance the methodology to be followed and the bibliographic orientation.
Collaborative learning Set of guided teaching-learning procedures, face-to-face and / or supported with information and communication technologies, which are based on the organization of the class in small groups in which students work together in the resolution of assigned tasks by the professor to optimize their own learning and that of the other members of the group.
Aprendizaxe servizo Methodology that combines the service to the community with learning in a single project, in which students are trained working on real needs of their environment in order to improve it. The project on this subject is entitled: "Economy with science and conscience: promoting sustainable development" for groups at risk of social exclusion.
Mixed objective/subjective test The final exam of this subject is written. The exam will preferably consist of multiple-choice tests, although it may also consist of short questions and / or essay questions.

Personalized attention
Methodologies
Collaborative learning
Description
The teacher will be available for personalized attention to students when they required it, in person or by email, for those topics they deem necessary in relation to the subject's syllabus and, particularly, to resolve the doubts of the process of preparing the supervised projects and /or of the service-learning project.


Assessment
Methodologies Competencies Description Qualification
Collaborative learning A2 A7 B5 B6 B7 C8 C7 It will be evaluated the knowledge and skills shown by the students in the development of collaborative activities, considered as continuous evaluation activities. These activities may consist of a supervised project or the development of the service-learning project. 30
Mixed objective/subjective test B1 B2 B3 B4 B5 It will be evaluated the knowledge and skills shown by the students in the final exam proposed by the teaching team, and students must obtain a minimum of 3.5 points out of 7. 70
 
Assessment comments
Evaluation criteria (other comments):

The minimum grade required to pass this subject will be 5 points.

Students who release part of the subject through one of the activities of "collaborative learning" or, if there is any, mixed (partial) test, will only be valid for the current course. If a student who has released a part fails to pass the subject as a whole at the opportunities of June or July, his/her final grade will be "Fail", and they will have to repeat all the subject in the following academic courses.

It is forbidden to access the classroom in which the different evaluation tests are carried out with any device that allows communication with the outside and/or storage of information.

Students with qualifcation of "not presented":
Students will be qualified with "Non-Presented" in the event that they only present activities that together represent less than 20% of the final grade.

Students with qualification of "suspended":

Students who fail the mixed test (final exam) will appear with the qualification obtained on it.

Students with part-time dedication and academic waiver of attendance exemption:

Students with any of these conditions will be evaluated under the above criteria.

Criteria for the second opportunity (July call):

The aforementioned evaluation criteria will apply to both the first and the second opportunity.

Criteria for the advanced call:

For students who want to attend the advance call in December to overcome this subject will apply the same criteria as in the second opportunity. In this case, 70% of the final exam (mixed test) and 30% of the continuous evaluation (collaborative learning).

Sources of information
Basic

Krugman, P., Wells, R. & Graddy K. (2014). Essentials of economics. 3rd Edition. Reverté

Krugman, P., Wells, R. & Graddy, K. (2014). Fundamentos de economía. 3rd Edition.Reverté

Dillon, S. (2012). Principios de gestión en empresas de moda. Barcelona. Editorial Gustavo Gili.

Martin, M.S. (2009). El todo en uno del diseñador de moda. Barcelona: Promopress.
Complementary

Pindyck R. S. and Rubinfeld, D. L. (2013). Microeconomics. Pearson

Frank, R.H. (2010). Microeconomics and Behavior. McGraw-Hill

Blanchard, O. (2017). Macroeconomics. 7th Edition. Pearson

Pindyck, R.S. & Rubinfeld, D.L. (2012). Introducción a la Economía: Microeconomía. Pearson. Prentice Hall

Mochón Morcillo, F. (2009). Introducción a la Macroeconomía. Madrid. Mcgraw-Hill

Recommendations
Subjects that it is recommended to have taken before

Subjects that are recommended to be taken simultaneously

Subjects that continue the syllabus

Other comments

1. The delivery of the documentary works carried out in this area:

a.They will be requested in virtual format and / or in computer support

b.It will be done through Moodle, in digital format without printing

2. The importance of ethical principles related to sustainability values in personal and professional behaviors must be taken into account.

3. Work will be done to identify and modify prejudices and sexist attitudes, and the environment will be influenced to modify them and promote values of respect and equality.

4. It will be facilitated the full integration of students who, for physical, sensory, psychic or sociocultural reasons, experience difficulties in adequate, equal and profitable access to university life.


(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.