In order to pass this course, it will be necessary to obtain a minimum score of 4 points out of 10 in the mixed objective/subjective test. If this requirement is not met, the qualification will be "Fail", even when the average of all the activities that are part of the assessment will give a result equal to or greater than 5 points out of 10. In this case, the final grade that will appear in the academic record will be the score obtained in the mixed objective/subjective test.

It will be an essential requirement to be evaluated to regularly attend and actively participate in the classroom and interactive sessions and in the different seminars organized by this course or by the coordination of the degree.

The "Students with recognition of part-time dedication and academic exemption waiver" must inform the teacher of the subject at the beginning of the course, according to the "Norm that regulates the study regime for undergraduate students UDC "(Art. 3.b and 4.5) and the "Assessment, review and claim rules for qualifications for undergraduate and master's degree programs" (Art. 3 and 8b). In this case, class attendance will not be required, but the assessment system will be the same as the rest of the students.

The grade of "Not present" will only be given to students who only participated in course activities worth under 20% of the final grade. The assessment criteria indicated will be valid both in the first and in the second opportunity of evaluation.

The grade obtained by students who pass a portion of the course with a mixed exam (partial exam), will be valid only for the ongoing academic year. If a student in such situation fails to pass the complete course in either the first opportunity or the second opportunity, her/his final grade will be "Fail", implying that she/he will have to re-take the whole course during incoming academic years.

Students wishing to improve their final test exam grade will be able to do so only after applying to the professor and securing her authorization. Students taking the anticipated December opportunity will be subject to the same criteria as those applying to second opportunity.

It is forbidden to access the classroom with any device allowing for data transmission and/or warehousing when any of the evaluations is taking place.

Learning outcomes	Study programme competences
To know the basic concepts and principles of business management	A1	B1 B2 B3 B4 B5 B6 B7 B8 B9	C2 C3 C4 C5 C7 C9
To analyze the environment and the reality surrounding fashion companies	A2 A7 A8	B1 B2 B3 B4 B5 B6 B7 B8 B9	C1 C4 C5 C7 C8 C9
To identify the operating principles of the different functional subsystems of fashion companies	A1 A8	B1 B2 B3 B4 B5 B6 B7 B8 B9	C4 C5 C7 C8 C9
To carry out, in work teams, a preliminary analysis of the business management of a fashion company	A1 A2	B1 B2 B3 B4 B6 B7 B8	C2 C3 C9

Topic	Sub-topic
The company	Concept and nature. The company as a system Business functions and objectives The company and the business people Types of companies Introduction to business management approaches Business environment Introduction to ethics and business culture. Corporate Social Responsibility
Management subsystem	Introduction to management functions The planning function. Strategic planning The organizational function The leading function The control function The management of human resources
Operations subsystem	Definition and main concepts Objectives and types of decisions Types of productive processes The costs and the calculation of the break-even point
Commercial subsystem	Definition and main concepts Segmentation, target markets and positioning The purchase process in fashion Marketing-mix: product, price, promotion and distribution
Financial subsystem	The business financial objectives The economic-financial structure Introduction to investment decisions and investment selection methods Introduction to sources of financing

Methodologies / tests	Competencies	Ordinary class hours	Student’s personal work hours	Total hours
Supervised projects	A1 A2 A8 B1 B2 B3 B4 B5 B6 B7 B8 B9 C2 C3 C7 C8 C9	3	32	35
Mixed objective/subjective test	A1 A2 A7 A8 B1 B2 B3 B4 B7 B9 C9 C5	2	40	42
Case study	A1 A2 A7 A8 B1 B2 B3 B4 B6 B7 B8 B9 C2 C4 C5 C7 C8	8	25	33
ICT practicals	B1 B2 B7 B8 B9 C9 C3	8	16	24
Seminar	A1 A2 A7 A8 B2 B4 B6 B7 B8 B9 C1 C3 C9	4	4	8
Field trip	A1 A2 A7 A8 B2 B3 B4 C4 C5 C8	2.5	2	4.5
Problem solving	A1 A7 A8 B3 B5 B7 B8 B9 C9 C8	4	10	14
Online forum	B5 C2 C3 C4 C9	0	5	5
Oral presentation	B1 B2 B4 B6 B8 C2 C9	3	2	5
Guest lecture / keynote speech	A1 A2 A7 B8 B9 C5	31.5	20	51.5

Personalized attention		3	0	3

(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies	Description
Supervised projects	Group analysis of a fashion company that will be held throughout the academic year and presented in the classroom at the end of the course
Mixed objective/subjective test	Partial exam and final exam, which will combine different kind of questions (i.e., short or long-answers questions, objective test questions...)
Case study	Resolution, individually or in group, of the proposed cases. These cases will be detailed along the course, according to the work planning
ICT practicals	Resolution of practical cases, either individually or in groups, through computer programs (eg Excel) and the possibility of participation in a virtual simulation game
Seminar	Participation in the seminars with experienced professionals in subject matters
Field trip	Visit to a fashion company during the second term (if possible)
Problem solving	Problem solving in the classroom
Online forum	There will be two online forums; namely: - Online discussion forum: a channel that students can use to propose debates or formulate questions about the content of the course. - Online learning forum: a channel that students can use as a space for exchange and reflection on learning and the proposal of new activities.
Oral presentation	Oral presentations of activities
Guest lecture / keynote speech	Presentation of the contents that are part of the theoretical framework of the subject through oral presentations, guided by the use of presentation files, audiovisual media and the introduction of questions addressed to students in order to favor learning and the construction of knowledge. Each of the subjects will be preceded by a contextualization, where the contents of each topic will be detailed, as well as their relation to other subjects of the Degree, given the introductory nature of this course.

Methodologies	Competencies	Description	Qualification
Supervised projects	A1 A2 A8 B1 B2 B3 B4 B5 B6 B7 B8 B9 C2 C3 C7 C8 C9	Assessment of the written report and the oral presentation of the proposed group work. This assessment will be carried out as it is detailed below: - Domain of specific content: use of specific terminology, accuracy and suitability of content [35%] - Written expression and formal presentation: spelling and grammar correction, coherence, cohesion, expository clarity, structure of information, ability to analyze and synthesise information [20%] - Information management: sufficiency and relevance of bibliographical sources consulted, consultation of additional sources [5%] - Creativity in the form and content [5%] - Oral presentation: clarity, precision, organization of ideas, capacity for analysis and synthesis of information, ability to respond to potential questions [20%] - Cooperative work: score that each member of a work group awards to the other members of the same group [10%] - Evaluation of the work of other groups [5%]	25
Mixed objective/subjective test	A1 A2 A7 A8 B1 B2 B3 B4 B7 B9 C9 C5	The partial and final exams will have a weight of 20 and 30%, respectively, in the final grade of this course.	50
Case study	A1 A2 A7 A8 B1 B2 B3 B4 B6 B7 B8 B9 C2 C4 C5 C7 C8	Assessment of the cases proposed and carried out individually or in groups. In some of the cases proposed (to be specified during the course according to the proposed work planning) the assessment will be done in pairs.	15
ICT practicals	B1 B2 B7 B8 B9 C9 C3	Assessment of the practices carried out in the classroom and of other that can be requested for delivery.	5
Seminar	A1 A2 A7 A8 B2 B4 B6 B7 B8 B9 C1 C3 C9	Active participation in the seminar organized by this course and delivery of a report. It will be necessary that the students, prior to the seminar and organized in work groups, seek information about the person who will intervene in the same and about the company or organization to which she/he belongs, in order to formulate questions during the time of debate of the seminar. One proposal of questions should be submitted per group. The relevance and relevance of the questions will be taken into account.	5

Assessment comments
In order to pass this course, it will be necessary to obtain a minimum score of 4 points out of 10 in the mixed objective/subjective test. If this requirement is not met, the qualification will be "Fail", even when the average of all the activities that are part of the assessment will give a result equal to or greater than 5 points out of 10. In this case, the final grade that will appear in the academic record will be the score obtained in the mixed objective/subjective test. It will be an essential requirement to be evaluated to regularly attend and actively participate in the classroom and interactive sessions and in the different seminars organized by this course or by the coordination of the degree. The "Students with recognition of part-time dedication and academic exemption waiver" must inform the teacher of the subject at the beginning of the course, according to the "Norm that regulates the study regime for undergraduate students UDC "(Art. 3.b and 4.5) and the "Assessment, review and claim rules for qualifications for undergraduate and master's degree programs" (Art. 3 and 8b). In this case, class attendance will not be required, but the assessment system will be the same as the rest of the students. The grade of "Not present" will only be given to students who only participated in course activities worth under 20% of the final grade. The assessment criteria indicated will be valid both in the first and in the second opportunity of evaluation. The grade obtained by students who pass a portion of the course with a mixed exam (partial exam), will be valid only for the ongoing academic year. If a student in such situation fails to pass the complete course in either the first opportunity or the second opportunity, her/his final grade will be "Fail", implying that she/he will have to re-take the whole course during incoming academic years. Students wishing to improve their final test exam grade will be able to do so only after applying to the professor and securing her authorization. Students taking the anticipated December opportunity will be subject to the same criteria as those applying to second opportunity. It is forbidden to access the classroom with any device allowing for data transmission and/or warehousing when any of the evaluations is taking place.

Basic	VAN HORNE, J.C., WACHOWICZ, J.M. (2008). Fundamentals of Financial Management. Prentice Hall ROBBINS, S.P., DE CENZO, D.A., COULTER, M.A. (2017). Fundamentals of Management: Essential Concepts and Applications. Pearson MAYNAR, P., BAÑEGIL, T., GALERA, C. (2008). La economía de la empresa en el espacio de educación superior. McGraw-Hill SAVIOLO, S., TESTA, S. (2007). La gestión de las empresas de moda. Barcelona: Gustavo Gili KOTLER, P.T., KELLER, K.L. (2016). Marketing Management. Pearson
	The teacher might provide additional bibliography for each of the topics.
Complementary	CASTILLO A.M. (Dir.), ABAD, I.M., AGUIRRE, J.M., GARCÍA, J., MORENO, F., RASTROLLO, Mª.A. (2003). Introducción a la Economía y Administración de Empresas. Pirámide BREALEY, R.A., MYERS, S.C., ALLEN, F. (2018). Principles of corporate finance. McGraw-Hill CHOW, S. (Ed) (2018). The fashion business manual: an illustrated guide to building a fashion brand . Fashionary International Ltd DILLON, S. (2018). The fundamentals of fashion management. Bloomsbury Visual Arts