Identifying Data 2020/21
Subject (*) Introduction to Fashion Business Management Code 710G03004
Study programme
Grao en Xestión Industrial da Moda
Descriptors Cycle Period Year Type Credits
Graduate Yearly
 First Obligatory 9
Language
English
Teaching method Face-to-face
Prerequisites
Department Empresa
Coordinador
Rey Ares, Lucía
 E-mail
lucia.rey.ares@udc.es
Lecturers
Rey Ares, Lucía
 E-mail
lucia.rey.ares@udc.es
Web
General description Esta materia presenta unha descrición xeral do funcionamento das empresas e, en particular, das empresas de moda. Para iso, o curso comeza coa presentación dos obxectivos e funcións das empresas e do ámbito empresarial no que as empresas de moda desenvolven a súa actividade. Posteriormente, esta materia céntrase no funcionamento dos diferentes subsistemas (subsistema de administración ou xestión, operacións ou produción, comercial e financeiro) que compoñen as empresas.

Esta materia ten un carácter introdutorio e xa que logo, diferentes materias nos cursos sucesivos ampliarán as cuestións relacionadas coa xestión empresarial que se abordarán ao longo deste curso.
Contingency plan 1. Modificacións nos contidos
- Non se realizan modificacións.

2. Metodoloxías
*Metodoloxías docentes que se manteñen
- Todas as indicadas na guía docente, que pasan a realizarse de xeito non presencial, a través das ferramentas dispoñibles na UDC.

*Metodoloxías docentes que se modifican
- Saída de campo (non se realizará e, como estaba previsto inicialmente na guía docente, non computará na avaliación). En calquera caso, aínda non aplicando o plan de continxencia, a realización desta actividade estará condicionada pola evolución das condicións sanitarias.

3. Mecanismos de atención personalizada ao alumnado
- Correo electrónico: canle que o alumnado poderá empregar para facer consultas, solicitar titorías virtuais para resolver dúbidas e facer o seguimento dos traballos tutelados.

- Moodle: esta canle emprégase para, semanalmente, poñer a disposición do alumnado o material (presentacións, casos prácticos, exercicios...) e requirir a entrega de actividades -segundo o calendario de entregas previsto-. O alumnado disporá de dous foros nos que poderá participar: un foro de aprendizaxe, encamiñado a poñer en común dúbidas; e un foro para a proposta e debate de temas de interese sobre a materia. Ademais, disporase dun foro de carácter máis xeral, que se empregará como canle de comunicación principal do profesorado co alumnado.
O alumnado poderá facer uso deste mecanismo de atención personalizada diariamente, segundo a súa necesidade.

- Microsoft Teams: cada semana realizaranse a través desta canle sesións expositivas e interactivas para o avance dos contidos teóricos e as actividades previstas; sesións que se realizarán na franxa horaria que ten asignada a materia no calendario de clases da facultade. Tamén se realizará a través desta vía o seguimento e apoio na realización dos “traballos tutelados”, así como a realización de titorías a demanda do alumnado.

- Microsoft Stream: esta ferramenta porá a disposición do alumnado, na canle da materia, os vídeos das clases expositivas e interactivas, para a súa consulta asíncrona, así como os vídeos do seminario celebrado no marco da materia -se este se realizase-.

4. Modificacións na avaliación
- Mantéñense as metodoloxías indicadas na guía docente (entre elas a proba mixta, que se realizaría de forma non presencial), agás as referencias ao cómputo da asistencia e participación activa nas clases, que só se realizarán respecto das sesións que tiveron lugar de xeito presencial até o momento no que se suspendeu a actividade presencial. De ser o caso, o peso da participación activa nas clases na nota final (10%) engadiríase ao dos traballos tutelados, cuxo peso na nota final pasaría a ser dun 30%.

*Observacións de avaliación:
- As indicadas na guía docente.

5. Modificacións da bibliografía ou webgrafía
- Non se realizarán cambios. O alumnado disporá dos materias de traballo (en concreto, presentacións, casos prácticos e exercicios) de forma dixitalizada en Moodle. Así mesmo, as fontes de información da guía docente xa recollen algún recurso aos que o alumnado pode acceder de xeito gratuíto dende a rede.

Study programme competencies
Code Study programme competences
A1 To acquire basic knowledge of the management of a textile/fashion firm at a strategic, operational and functional level
A2 To know the aspects of the environment that shape the evolution of the fashion industry and its firms, with particular focus on the impact of economic and legal trends
A7 To know the reality and social conditions that influence fashion, with a perspective of its historical development
A8 To be able to design and implement efficient marketing strategies from knowledge of the social environment, with a focus on communication and distribution: messages, media, channels, customer relationships, etc…
B1 That students demonstrate that they acquired and understood knowledge in a study area that originates from general secondary education and that can be found at a level that, though usually supported by advanced textbooks, also includes aspects implying knowledge from the avantgarde of its field of study
B2 That students know how to apply their knowledge to their job or vocation in a professional form, and have the competencies that are usually demonstrated through elaboration and advocacy of arguments and problem resolution within their field of study
B3 That students have the capacity to collect and interpret relevant data (normally within their field of study) in order to issue judgements that include a reflection upon relevant topics in the social, scientific or ethical realm
B4 That students may convey information, ideas, problems and solution to the public, both specialized and not
B5 That students develop those learning skills that are needed to undertake ulterior studies with a high degree of autonomy
B6 Capacity for cooperation, team-work and collaborative learning in interdisciplinary settings
B7 Capacity to analyse trends (critical thinking)
B8 Capacity to plan, organize and manage resources and operations
B9 Capacity to analyse, diagnose and take decisions
C1 Adequate oral and written expression in the official languages.
C2 Mastering oral and written expression in a foreign language.
C3 Using ICT in working contexts and lifelong learning.
C4 Acting as a respectful citizen according to democratic cultures and human rights and with a gender perspective.
C5 Understanding the importance of entrepreneurial culture and the useful means for enterprising people.
C7 Developing the ability to work in interdisciplinary or transdisciplinary teams in order to offer proposals that can contribute to a sustainable environmental, economic, political and social development.
C8 Valuing the importance of research, innovation and technological development for the socioeconomic and cultural progress of society.
C9 Ability to manage times and resources: developing plans, prioritizing activities, identifying critical points, establishing goals and accomplishing them.

Learning aims
Learning outcomes Study programme competences
To know the basic concepts and principles of business management A1
 B1
B2
B3
B4
B5
B6
B7
B8
B9
 C2
C3
C4
C5
C7
C9
To analyze the environment and the reality surrounding fashion companies A2
A7
A8
 B1
B2
B3
B4
B5
B6
B7
B8
B9
 C1
C4
C5
C7
C8
C9
To identify the operating principles of the different functional subsystems of fashion companies A1
A8
 B1
B2
B3
B4
B5
B6
B7
B8
B9
 C4
C5
C7
C8
C9
To carry out, in work teams, a preliminary analysis of the business management of a fashion company A1
A2
 B1
B2
B3
B4
B6
B7
B8
 C2
C3
C9

Contents
Topic Sub-topic
The company Concept and nature. The company as a system
Business functions and objectives
The company and the business people
Types of companies
Introduction to business management approaches
Business environment
Introduction to ethics and business culture. Corporate Social Responsibility
Management subsystem Introduction to management functions
The planning function. Strategic planning
The organizational function
The leading function
The control function
The management of human resources
Operations subsystem Definition and main concepts
Objectives and types of decisions
Types of productive processes
The costs and the calculation of the break-even point
Commercial subsystem Definition and main concepts
Segmentation, target markets and positioning
The purchase process in fashion
Marketing-mix: product, price, promotion and distribution
Financial subsystem Definition and main concepts
The business financial objectives
The economic-financial structure
The financial function

Planning
Methodologies / tests Competencies Ordinary class hours Student’s personal work hours Total hours
Supervised projects A1 A2 A8 B1 B2 B3 B4 B5 B6 B7 B8 B9 C2 C3 C7 C8 C9 3 26 29
Mixed objective/subjective test A1 A2 A7 A8 B1 B2 B3 B4 B7 B9 C5 C9 2 35 37
Case study A1 A2 A7 A8 B1 B2 B3 B4 B6 B7 B8 B9 C2 C4 C5 C7 C8 5 15 20
ICT practicals B1 B2 B7 B8 B9 C9 C3 5 10 15
Seminar A1 A2 A7 A8 B2 B4 B6 B7 B8 B9 C1 C3 C9 3 3 6
Field trip A1 A2 A7 A8 B2 B3 B4 C4 C5 C8 2.5 2 4.5
Problem solving A1 A7 A8 B3 B5 B7 B8 B9 C8 C9 4 10 14
Online forum B5 C2 C3 C4 C9 0 5 5
Oral presentation B1 B2 B4 B6 B8 C2 C9 3 5 8
Directed discussion B3 B4 B7 B8 C2 C4 C9 4 6 10
Workbook A1 A2 A7 B5 B9 C3 C5 0 11 11
Guest lecture / keynote speech A1 A2 A7 B8 B9 C5 31.5 31 62.5
 
Personalized attention 3 0 3
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies Description
Supervised projects Group analysis of a fashion company that will be held throughout the academic year (especially during the second four-month) and presented in the classroom at the end of the course.
Mixed objective/subjective test Partial exam and final exam, which will combine different kind of questions (i.e. short or long-answers questions, practical exercises, objective test questions...).
Case study Resolution, individually or in group, of the proposed cases. These cases will be detailed along the course, according to the workplan.
ICT practicals Resolution of practical cases, either individually or in groups, through computer programs (eg Excel) and the possibility of participation in a virtual simulation game.
Seminar Seminars with experienced professionals, whenever possible.
Field trip Visit to a fashion company during the second term, if sanitary conditions allow it.
Problem solving Problem solving of theoretical or practical problems.
Online forum There will be two online forums; namely:
- Online discussion forum: a channel that students can use to propose debates or contribute to them.
- Online learning forum: a channel that students can use as a space for exchange and reflection on learning and the proposal of new activities.
Oral presentation Oral presentation, individually or in groups, of the activities done in the classroom or the case studies that must be submitted.
Directed discussion Through this dynamic different topics will be addressed, aimed at making the students think about different issues of the course and adopt a critical position.
Workbook Readings on different topics aimed at addressing or deepening on the issues studied in the classroom.
Guest lecture / keynote speech Presentation of the contents that are part of the theoretical framework of the subject through oral presentations, guided by the use of presentation files, audiovisual media and the introduction of questions addressed to students in order to favor learning and the construction of knowledge.

Each of the subjects will be preceded by a contextualization, where the contents of each topic will be detailed, as well as their relation to other subjects of the Degree, given the introductory nature of this course.

Personalized attention
Methodologies
Supervised projects
Case study
Online forum
Description
The personalized attention described will be developed mainly around the supervised project, and it is conceived as personal work time with the teacher of the course for the attention and follow-up of the project carried out by each of the working groups. The attendance of the students to these meetings is recommended. The specific form and times in which they will take place will be indicated throughout the course according to the work plan of the subject, considering that the first meeting with the working groups will probably take place at the beginning of the second semester. However, during the course the students can use the tutorial time to clarify doubts and questions about the course.

The students with recognition of part-time dedication, according to the "Norm that regulates the regime of dedication to the study of the students of Degree in the UDC" (Arts. 3.b and 4.5) will carry out their activities with the attendance and participation in the dynamics that are included in the sections of "Planning" and "Personalized attention", through the work groups that will be assigned. The activity will be carried out according to the observations of evaluation on the flexibility of attendance-participation and the requirements to pass the course.

Assessment
Methodologies Competencies Description Qualification
Guest lecture / keynote speech A1 A2 A7 B8 B9 C5 Attendance and active participation in the guest lectures and in the activities carried out in the interactive sessions will be considered (e.g. participation in debates or directed discussions in the classroom, resolution of activities, answer to questions formulated...). Small questionnaires might also be carried out, without prior notice, on the contents seen at the end of any of some of the guest lectures or interactive sessions. 10
Supervised projects A1 A2 A8 B1 B2 B3 B4 B5 B6 B7 B8 B9 C2 C3 C7 C8 C9 Assessment of the written report and the oral presentation of the proposed group work. This assessment will be carried out as it is detailed below:
- Domain of specific content: use of specific terminology, accuracy and suitability of content [30%]
- Written expression and formal presentation: spelling and grammar correction, coherence, cohesion, expository clarity, structure of information, ability to analyze and synthesise information [20%]
- Information management: sufficiency and relevance of bibliographical sources consulted, consultation of additional sources [15%]
- Creativity in the form and content [5%]
- Oral presentation: clarity, precision, organization of ideas, capacity for analysis and synthesis of information, ability to respond to potential questions [20%]
- Cooperative work: score that each member of a work group awards to the other members of the same group [10%] 		20
Mixed objective/subjective test A1 A2 A7 A8 B1 B2 B3 B4 B7 B9 C5 C9 The partial and final exams will have a weight of 20 and 25%, respectively, in the final grade of this course.

The partial exam is not compulsory, so the students who decide not to attend it, they will have to attend the final exam, that will have a weight of 45% in the final grade of the course. Same criteria is valid for those students who fail the partial exam. 		45
Case study A1 A2 A7 A8 B1 B2 B3 B4 B6 B7 B8 B9 C2 C4 C5 C7 C8 Assessment of the cases proposed and carried out individually or in groups. In some of the cases proposed (to be specified during the course according to the proposed workplan) the assessment will be done in pairs.

In the case studies, it will be assessed the coherence and adequacy of the answers to the questions proposed, the formal presentation and the written expression, the consultation of bibliographical sources... 		20
Online forum B5 C2 C3 C4 C9 Active participation in the forums: (a) in the discussion forum, it will be assessed the proposal of topics for the debate and the participation in the debates, the sharing of initiatives; (b) in the learnig forum, it will be assessed the answers given to the students' doubts and questions. 5
 
Assessment comments

Assessment criterions

In order to pass this course, it will be necessary to obtain a minimum score of 4 points out of 10 in the mixed objective/subjective test and the supervised project. If this requirement is not met, the qualification will be "Fail", even when the average of all the activities that are part of the assessment will give a result equal to or greater than 5 points out of 10. 

It will be an essential requirement to be evaluated to regularly attend and actively participate in the classroom and interactive sessions and in the different seminars organized.

The grade of "Not present" will only be given to students who only participated in course activities worth under 20% of the final grade; regardless of the grade obtained in these activities. 

The assessment criterions indicated will be valid both in the first and in the second opportunity of evaluation. The grade obtained by students who pass a part of the course with a mixed exam (i.e. partial exam), will be valid only for the ongoing academic year. If a student in such situation fails to pass the complete course in either the first opportunity or the second opportunity, her/his final grade will be "Fail", implying that she/he will have to re-take the whole course during incoming academic years.  

Students taking the anticipated December opportunity will be subject to the same criteria as those applying to the second opportunity.

Additional information

Fraudulent behavior in any of the parts subject to assessment will result in the grade of "Fail (0)" in the final assessment. 

It is forbidden to access the examination room with any device allowing for data transmission and/or warehousing when any of the evaluations is taking place  (mobile phones, smartwatches...). 

Students with recognition of part-time dedication and academic exemption waiver

The students with recognition of part-time dedication and academic exemption waiver must inform the instructor of the course at the beginning of the course, in order to establish a plan and calendar of activities. The assessment system will be the following one: supervised projects (20%), mixed objective/subjective test (45%), case study (30%) and active participation in the online forum (5%). The supervised project must be done in group. 

Sources of information
Basic LUECKE, R. (2012). Finance for Managers . Boston, Mass: Harvard Business Review Press [Disponible en EBSCO FULL TEXT Finder]
ROBBINS, S.P., DE CENZO, D.A., COULTER, M.A. (2017). Fundamentals of Management: Essential Concepts and Applications. Pearson
RUBIO DOMÍNGUEZ, P. (2012). Introducción a la gestión empresarial. B-EUMED. [Disponible en E-Libro]
MAYNAR, P., BAÑEGIL, T., GALERA, C. (2008). La Economía de la Empresa en el Espacio de Educación Superior. Madrid: McGraw-Hill
SAVIOLO, S., TESTA, S. (2007). La gestión de las empresas de moda. Barcelona: Gustavo Gili
KOTLER, P.T., KELLER, K.L. (2016). Marketing Management. Pearson

The teacher of the course might provide additional bibliography for each of the lessons.
Complementary CASTILLO A.M. (Dir.), ABAD, I.M., AGUIRRE, J.M., GARCÍA, J., MORENO, F., RASTROLLO, Mª.A. (2003). Introducción a la Economía y Administración de Empresas. Pirámide
https://www.modaes.es/ (). Moda.es.
BREALEY, R.A., MYERS, S.C., ALLEN, F. (2018). Principles of corporate finance. McGraw-Hill
https://www.businessoffashion.com/ (). The Business of Fashion.
BURNS, L.D., MULLETT, K.K. (2016). The Business of Fashion. Designing, Manufacturing, and Marketing. Bloomsbury Publishing Inc.
CHOW, S. (Ed) (2018). The Fashion Business Manual: an illustrated guide to building a fashion brand . Fashionary International Ltd
DILLON, S. (2018). The Fundamentals of Fashion Management. Bloomsbury Visual Arts


Recommendations
Subjects that it is recommended to have taken before

Subjects that are recommended to be taken simultaneously
Fashion Supply Chain Management I: Procurement/710G03005
Principles of Economics: Fashion Industry/710G03003

Subjects that continue the syllabus
Strategic Management of Fashion Companies/710G03030
Workshop 1: Fashion Business Plan/710G03032
Business Simulation Models and Techniques: Business Game/710G03026
Fashion Supply Chain Management II: Operations Management/710G03017
Human Resources and Managerial Skills in Fashion Firms/710G03020
Fashion Marketing and Market Research/710G03012
Accounting and Financial Management in Fashion Firms/710G03015

Other comments

This is an introductory course in which prior knowledge is not needed.

It is recommended the review and follow-up of the course on Moodle, where the materials and contents addressed in the classroom will be left and the activities to be carried out will be detailed. It is also recommended to read the economic press frequently and to bring the laptop or tablet to the interactive sessions. 

The documents of the course will be delivered through the virtual classroom, in digital format. If this is not possible, it is recommended to use recycled paper, double-sided documents and to avoid the use of plastic materials.


(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.