Identifying Data 2020/21
Subject (*) Drawing and Graphic Expression: Fashion Applications Code 710G03006
Study programme
Grao en Xestión Industrial da Moda
Descriptors Cycle Period Year Type Credits
Graduate 2nd four-month period
 First Obligatory 6
Language
Spanish
Teaching method Face-to-face
Prerequisites
Department Proxectos Arquitectónicos, Urbanismo e Composición
Coordinador
López Salas, Estefanía
 E-mail
estefania.lsalas@udc.es
Lecturers
López Salas, Estefanía
 E-mail
estefania.lsalas@udc.es
Web http://https://www.pinterest.es/estefanialsalas/demoda-udc_2021/
General description Esta materia ten un dobre obxectivo: dotar ao alumnado da capacidade para expresar as súas ideas mediante o debuxo a man alzada, entendendo esta capacidade como básica e necesaria para o seu desenvolvemento na contorna profesional do deseño de moda, e conseguir que o alumnado adquira os coñecementos fundamentais que lle permitan enfrontarse á análise das formas na moda por medio do debuxo a man alzada. Paralelamente a estes obxectivos, o alumnado irá tomando coñecemento dos modos de expresión gráfica no ámbito da xestión industrial de moda.
Contingency plan Caso de producirse circunstancias excepcionais motivadas pola pandemia COVID 19, que impidan a docencia presencial prevista, prevese o paso desta á modalidade docente non presencial baseada no soporte TIC proporcionado pola universidade, en especial a plataforma Moodle, Teams e o correo electrónico.

1. Modificacións nos contidos
– No caso de continxencia adoptaranse as medidas necesarias para garantir a calidade do ensino e a integridade dos contidos. Non se realizan cambios nos contidos.

2. Metodoloxías
*Metodoloxías docentes que se manteñen
Mantense o conxunto das metodoloxías docentes empregadas, pasando o modo docente a desenvolverse de maneira non presencial, total ou parcialmente.
– Actividades iniciais
– Sesión maxistral
– Obradoiros (computa na avaliación)
– Traballos tutelados (computa na avaliación)
– Seminario
– Proba práctica (computa na avaliación)

*Metodoloxías docentes que se modifican
– Non está previsto modificar as metodoloxías docentes.

3. Mecanismos de atención personalizada ao alumnado
– Os mecanismos de atención personalizada ao alumnado utilizarán as plataformas sinaladas con anterioridade postas a disposición pola universidade: Moodle, Microsoft Teams e o correo electrónico institucional.
Temporalización: a establecida segundo o calendario e horario académicos fixados polo centro ao comezo do curso.

4. Modificacións na avaliación
– Non se realizarán cambios.

*Observacións de avaliación:
– Non se realizarán cambios

5. Modificacións da bibliografía ou webgrafía
– O alumnado disporá do material necesario dixitalizado en Moodle.

Study programme competencies
Code Study programme competences
A4 To master the fundamentals of design in general and fashion design in particular, and to frame them in their historical context, both specific and general
A5 To develop the necessary skills to generate creative and innovative ideas
A18 To know the plastic and visual languages in the realm of fashion industry design, in order to understand and interpret the artistic creations of fashion garments
B1 That students demonstrate that they acquired and understood knowledge in a study area that originates from general secondary education and that can be found at a level that, though usually supported by advanced textbooks, also includes aspects implying knowledge from the avantgarde of its field of study
B2 That students know how to apply their knowledge to their job or vocation in a professional form, and have the competencies that are usually demonstrated through elaboration and advocacy of arguments and problem resolution within their field of study
B3 That students have the capacity to collect and interpret relevant data (normally within their field of study) in order to issue judgements that include a reflection upon relevant topics in the social, scientific or ethical realm
B4 That students may convey information, ideas, problems and solution to the public, both specialized and not
B5 That students develop those learning skills that are needed to undertake ulterior studies with a high degree of autonomy
B7 Capacity to analyse trends (critical thinking)
B8 Capacity to plan, organize and manage resources and operations
B9 Capacity to analyse, diagnose and take decisions
B10 Capacity to understand the social and historical-artistic dimension of fashion design and industry, as vehicle for creativity and the quest for new and effective solutions
C3 Using ICT in working contexts and lifelong learning.
C4 Acting as a respectful citizen according to democratic cultures and human rights and with a gender perspective.
C5 Understanding the importance of entrepreneurial culture and the useful means for enterprising people.
C6 Acquiring skills for healthy lifestyles, and healthy habits and routines.
C7 Developing the ability to work in interdisciplinary or transdisciplinary teams in order to offer proposals that can contribute to a sustainable environmental, economic, political and social development.
C8 Valuing the importance of research, innovation and technological development for the socioeconomic and cultural progress of society.
C9 Ability to manage times and resources: developing plans, prioritizing activities, identifying critical points, establishing goals and accomplishing them.

Learning aims
Learning outcomes Study programme competences
Representation Systems: Knowledge of representation systems and procedures adapted and applied to fashion design at different stages. A4
A5
A18
 B1
B2
B3
B4
B5
B7
B8
B9
B10
 C3
C5
C6
C8
Analysis of Shapes: Knowledge of the figure, the laws of perspective, the theory of lighting and shading and colour as well as ability to apply them to fashion drawing. A4
A5
 B1
B2
B4
B5
B8
B10
 C3
C6
C7
C8
C9
Theory of Composition: Knowledge of different theories of composition and its application to graphic expression in fashion design. A4
A18
 B1
B2
B3
B4
B5
B10
 C3
C6
C7
C8
Graphic Conception and Representation: Ability to think and represent the own ideas through drawing, to master figure proportions and the techniques of graphic expression, as well as final illustration techniques. A4
A18
 B2
B3
B4
B5
B7
B8
B9
B10
 C3
C4
C5
C6
C7
C8
C9

Contents
Topic Sub-topic
1. Introduction to Drawing and Graphic Expression 1.1. Drawing as a Tool
1.2. Drawing as a Language
1.3. Fashion Drawings and Types of Graphic Expression
2. An Approach to Figure Drawing 2.1. Natural Figure: Proportions and Natural Canon
2.2. Fashion Figure. Fundamentals: Proportions, Fashion Canon, Shades, Volumes, Connections and Perspective
3. Freehand Fashion Drawing 3.1. Sketching and Croquis
3.2. Pencil Drawing Techniques
3.3. Fashion Gesture Drawing
4. Movement in Fashion Drawing and Graphic Expression 4.1. Basic Views of the Fashion Figure
4.2. Variations of Basic Views
4.3. Movement: Face, Hairstyle, Hands and Feet
4.4. Drawing Clothes on the Figure
5. Techniques for Graphic Expression in Fashion Drawing 5.1. Base and Composition
5.2. Adding Images, Materials and Text
5.3. Shading in Fashion Drawing
5.4. Graphic Representación of the Body
5.5. Graphic Representation of Fabrics and Clothes

Planning
Methodologies / tests Competencies Ordinary class hours Student’s personal work hours Total hours
Introductory activities A18 B1 B5 C6 C8 C9 1.5 0 1.5
Guest lecture / keynote speech A4 A5 B10 C3 C4 C7 21 0 21
Workshop A4 A5 A18 B3 B4 B7 B8 B9 B10 C3 C4 C5 C6 C7 C8 C9 21 50 71
Supervised projects A4 A5 A18 B3 B4 B5 B7 B8 B9 B10 C3 C4 C5 C6 C7 C8 3 30 33
Seminar A4 A5 A18 B2 B5 C5 C7 9 10 19
Practical test: C9 2 0 2
 
Personalized attention 2.5 0 2.5
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies Description
Introductory activities Activities used at the beginning of any teaching-learning process to obtain information regarding student competences, interests and/or motivations in relation to specific learning outcomes, which educators may then incorporate in their planning to create more meaningful, effective learning experiences based on students’ existing knowledge.
Guest lecture / keynote speech Oral presentations where the theoretical and practical contents of the subject are explained by relaing on the spoken word, audiovisual material and drawings to communicate its ideas, to transmit knowledge and encourage learning.
Workshop In the weekly workshops the students apply the contents learned during the guest lectures and seminars through exercises proposed by the educators, who guidedand supervise the process. Students must hand in the exercises developed in the workshops at the end of the scheduled time/ordinary class and/or at the end of the course, according to educators' instructions.
Supervised projects Supervised projects are meant to help students work independently in their personal work hours under the supervision of educators. In the course, it will be proposed a general theme to be developed by students out of ordinary class time. Supervised projects are focused primarily on learning ‘how to do things’ and on encouraging students to become responsible for their own learning. Students must hand in the supervised project according to educators' instructions. Scheduled time for voluntary personalized attention will enable the students to be supervised.
Seminar Seminars will be conducted by professionals with proven expertise (theoretical and practical) in the field of fashion drawing and graphic expression.
Practical test: An indiviudal final test to assess if the student acquire the study programme competences and the learning aims of the subject.

Personalized attention
Methodologies
Workshop
Supervised projects
Description
Questions about the contents/exercises will be answered by the educators in the scheduled face-to-face time for personalized attention, as well as supervision of the individual projects. This personalized attention might be online through Microsoft Teams, if it is previously requested by the students.

Assessment
Methodologies Competencies Description Qualification
Workshop A4 A5 A18 B3 B4 B7 B8 B9 B10 C3 C4 C5 C6 C7 C8 C9 Assessment of the exercises developed in class (lectures, workshops and seminars) and/or in student’s personal work hours. These exercises must show student's progress in the subject. It is required to hand in the exercises in due time (at least 80% of the total) according to instructions given by the educators. These exercises will not be given back to the students. 30
Supervised projects A4 A5 A18 B3 B4 B5 B7 B8 B9 B10 C3 C4 C5 C6 C7 C8 This is a key part of the assessment along with the previous one. Supervised projects will be developed in student's personal work hours. To grade this individual project is required a minimum quality of the drawings. Moreover, students must hand in this project in due time to be graded. 15% - mid-term submissions + 15% - final project.
 30
Practical test: C9 The practical test (exam) is meant to assess the knowledge of the student at the end of the course.
 40
 
Assessment comments

To attend classes is required with active participation in lectures, workshops and seminars. Less than 80% of attendance might cause a negative assessment of the course, with the exception of students with recognized part-time dedication or an academic exemption for attendance.

Students who take the practical test (exam) and hand in the workshop exercises and supervised project in due time, but do not pass the course applying the qualification percentages will receive the final mark obtained in the academic certificate.

Students who take the practical test (exam), but do not hand in the workshop exercises and supervised project in due time, will be considered as NP in the academic certificate.

Workshop exercises, supervised projects and the final practical exam (test) will only be valid for the present academic year (first or second chance, respectively), but they must be repeat in the following academic years in case the student does not pass the course.

The same criteria and requirements will be applied for the assessment in the first and second chances. These criteria and requirements will be applied to students with full-time dedication, part-time dedication and those with an academic exemption for attendance.

Students that aim to take the December chance must fulfil the same assessment criteria.

Sources of information
Basic Riegelman, Nancy (2012). 9 heads: a guide to drawing fashion. Los Ángeles: 9 Heads Media
Drudi, Elisabetta Kuky (2010). Dibujo de figurines para el diseño de moda. Amsterdam: Pepin Press
Bryant, Michele Wesen (2012). Dibujo de moda : técnicas de ilustración para diseñadores de moda. Barcelona: Blume
Martín Roig, Gabriel (2007). Dibujo para diseñadores de moda. Barcelona: Parramón
Feyerabend, F. V. (2014). Figurines de moda : patrones para ilustración de moda. Barcelona : Gustavo Gili
Brambatti, Manuela (2017). Ilustración de moda: técnicas y métodos de dibujo profesional. Barcelona: Promopress

Complementary Wager, Lauren (2017). La paleta perfecta: combinaciones de colores inspiradas en el arte, la moda y el diseño. Barcelona: Promopress
Sanmiguel, David (2008). El arte del dibujo. Barcelona : Parramón
Hopkins, John (2010). El dibujo en la moda. Barcelona: GG


Recommendations
Subjects that it is recommended to have taken before
Fundamentals of Fashion Design/710G03002

Subjects that are recommended to be taken simultaneously

Subjects that continue the syllabus
Fashion Design/710G03010

Other comments

All the instructions set in this Teaching Guide Management also applied to international students or national students coming from other international and national universities.

In order to help creating a sustainable and social atmosphere it is recommended to carry out a sustainable use of resources as well as the prevention of negative impacts in the natural environment. Moreover, it is suggested to take into account the importance of ethical principles regarding sustainability in personal and professional behaviour.


(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.