Identifying Data 2020/21
Subject (*) Global Trends in Fashion: Digital Transformation and Sustainability Code 710G03008
Study programme
Grao en Xestión Industrial da Moda
Descriptors Cycle Period Year Type Credits
Graduate 2nd four-month period
First Basic training 6
Teaching method Face-to-face
Department Análise Económica e Administración de Empresas
Socioloxía e Ciencia Política da Administración
Socioloxía e Ciencias da Comunicación
Rey García, Marta
Crespo Pereira, Verónica
Rey García, Marta
Taboadela Alvarez, Obdulia
General description
Contingency plan 1. Modificacións nos contidos
Non se realizarán cambios

2. Metodoloxías
*Metodoloxías docentes que se manteñen
– Sesión maxistral (realizarase de forma virtual, preferiblemente a través de Teams)
– Sesións interactivas para desenvolver e presentar estudos de caso (realizarase de forma virtual, preferiblemente a través de Teams)
– Proba de resposta múltiple (realizarase de forma virtual, preferiblemente a través de Moodle)

*Metodoloxías docentes que se modifican
– Se elimina o requisito de asistencia a partir da suspensión da actividade presencial
– Seminarios: en caso de non realizarse a avaliación destes coñecementos se incorporará a metodoloxía dos “Estudos de caso”.

3. Mecanismos de atención personalizada ao alumnado
– Moodle: De uso para consultar os materiais do curso, solicitar tutorías e facer o seguimento dos estudos de caso.
– Teams: sesións para titorías individuais ou en grupo reducido

4. Modificacións na avaliación
Non se realizarán cambios

*Observacións de avaliación:
Mantéñense as mesmas que figuran na guía docente, agás que: As referencias ao cómputo da asistencia, que só se realizará respecto das sesión que houbo presencial ate o momento no que se suspendeu a actividade presencial.

Mantéñense as mesmas que figuran na guía docente

Mantéñense os mesmos que figuran na guía docente

5. Modificacións da bibliografía ou webgrafía
Non se realizarán cambios. As lecturas obligatorias se porán a disposición dos alumnos en formato dixital.

Study programme competencies
Code Study programme competences
A8 To be able to design and implement efficient marketing strategies from knowledge of the social environment, with a focus on communication and distribution: messages, media, channels, customer relationships, etc…
A13 To know the impact of technology on the different processes of the textile industry
A14 To acquire a clear perspective of the role of people in organizations, and to know the human resource management tools needed to achieve maximum commitment and performance
A15 To know and to commit to the ethical perspective and values that the fashion industry and its firms must rest upon
A16 To apply sustainability criteria to decision making in the fashion firm (and generally to the fashion industry)
A17 To know how to implement Corporate Social Responsibility programs (in fashion markets)
A18 To know the plastic and visual languages in the realm of fashion industry design, in order to understand and interpret the artistic creations of fashion garments
B1 That students demonstrate that they acquired and understood knowledge in a study area that originates from general secondary education and that can be found at a level that, though usually supported by advanced textbooks, also includes aspects implying knowledge from the avantgarde of its field of study
B2 That students know how to apply their knowledge to their job or vocation in a professional form, and have the competencies that are usually demonstrated through elaboration and advocacy of arguments and problem resolution within their field of study
B3 That students have the capacity to collect and interpret relevant data (normally within their field of study) in order to issue judgements that include a reflection upon relevant topics in the social, scientific or ethical realm
B4 That students may convey information, ideas, problems and solution to the public, both specialized and not
B5 That students develop those learning skills that are needed to undertake ulterior studies with a high degree of autonomy
B6 Capacity for cooperation, team-work and collaborative learning in interdisciplinary settings
B7 Capacity to analyse trends (critical thinking)
B8 Capacity to plan, organize and manage resources and operations
B9 Capacity to analyse, diagnose and take decisions
B10 Capacity to understand the social and historical-artistic dimension of fashion design and industry, as vehicle for creativity and the quest for new and effective solutions
C2 Mastering oral and written expression in a foreign language.
C3 Using ICT in working contexts and lifelong learning.
C4 Acting as a respectful citizen according to democratic cultures and human rights and with a gender perspective.
C5 Understanding the importance of entrepreneurial culture and the useful means for enterprising people.
C6 Acquiring skills for healthy lifestyles, and healthy habits and routines.
C7 Developing the ability to work in interdisciplinary or transdisciplinary teams in order to offer proposals that can contribute to a sustainable environmental, economic, political and social development.
C8 Valuing the importance of research, innovation and technological development for the socioeconomic and cultural progress of society.
C9 Ability to manage times and resources: developing plans, prioritizing activities, identifying critical points, establishing goals and accomplishing them.

Learning aims
Learning outcomes Study programme competences
To know the global trends that are transforming the value chain of fashion A14
To understand the importance of complying with regulation and self-regulation in the fashion industry A14
To know the mechanisms and tools that can improve traceability and transparency in fashion supply chains A13
To know the importance of customer experience in fashion, its antecedents and its consecuences A8
To understand the effects of digital transformation of fashion retailing in order to take advantage of its opportunities A13
To understand ongoing transformations in the fashion industry B2
To understand new styles of management, particularly in the fashion industry A14
To understand the new trends in automation and digital disruption A8
To understand new forms of marketing and customer behavior A8

Topic Sub-topic
Globalization and complexity in the fashion value chain Definition of fashion value chain
Globalization of production and consumption of fashion
Complexity: outsourcing and offshoring
Social and environmental sustainability: responsible consumption and corporate social responsibility (CSR) Key concepts
Sustainable business models in fashion
Responsible consumption
Compliance: regulation and self-regulation in the fashion industry Definition and origins of compliance
Hard law vs soft law in the fashion industry
International alliances, norms and standards
Traceability of the fashion supply chain Traceability and transparency in supply chains
Tols and mechanisms for traceability for sustainability
Customer experience Definition of customer experience
Rethinking the customer experience in fashion: omnichannel and new customer journey
Digital transformation of brick and mortar stores The new role of physical stores in the omnichannel paradigm
Digital application in physical stores
Collaborative and circular economy Key concepts
Practical applications of collaborative economy in fashion
Practical applications of circular economy in fashion
Digital disruption, artificial intelligence and automation Key concepts
New challenges for fashion businesses
New paradigms and stakeholders
Customization Definition, origins and evolution
From "just in case" to "just in time": the big transformation of production and consumption

Methodologies / tests Competencies Ordinary class hours Student’s personal work hours Total hours
Case study A13 A14 A15 A16 A17 A18 B1 B7 B9 C2 C3 12 24 36
Seminar B9 C5 C6 C9 8 16 24
Multiple-choice questions A8 B10 3 21 24
Guest lecture / keynote speech A14 A15 A16 A17 B2 B3 B4 B5 B6 B8 C4 C7 C8 21 42 63
Personalized attention 3 0 3
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies Description
Case study Different learning materials will be used (cases, audiovisuals, readings); both in the classroom in order to complement theoretical and theoretical-practical teaching, and outside the classroom in order for students to prepare the group practical assignments that are subject to continuos evaluation and may deal with real organizations.
Seminar Participation in all sessions of the course, including seminars, presentations of group practical assignments and guest lectures, is compulsory given that their contents can be subject to evaluation.
Multiple-choice questions A test examination will be held, a multiple choice type where only one option is correct and incorrect answers entail a penalty.
Guest lecture / keynote speech The fundamentals of the course will be explained in the classroom in theory-based sessions and utilizing audiovisual aids, guided discussions, cases and other interactive methodologies.

Personalized attention
Case study
Personalized attention (individual and small group tutoring) will be delivered via Teams, following an email/Moodle request.

Personalized attention will be provided in order to solve for specific questions about course contents, to recommend additional sources of information in order to enhance case preparation, and to follow up on the group practical assignments. Furthermore, the seminars may be used by students to discuss relevant questions individually, beyond collaborative learning.

The cases and other learning materials required to facilitate students' follow up of theoretical and interactive sessions and the course calendar will be detailed/uploaded in the virtual platform of the UDC whenever possible. Materials will be discussed in the classroom in an interactive way. Practical assignments will be assigned to student groups so that they are firstly presented in the classroom by the responsible group, and then discussed with all students attending the course. It is strongly recommended that all students prepare the materials in advance and participate in the session, sharing their individual questions and learning.

Furthermore it is strongly recommended that students utilize tutoring hours in order to solve their questions about the assignments that are subject to continuous evaluation in a personalized way. The main goal of the personalized attention consists of solving questions about preparation of team projects and case studies.

Methodologies Competencies Description Qualification
Case study A13 A14 A15 A16 A17 A18 B1 B7 B9 C2 C3 The grade obtained in team projects will weight 30% of the final grade. All team members will get the same grade 30
Seminar B9 C5 C6 C9 Attendance to all sessions is compulsory, including seminars and guest lectures, and will be duly assessed
Attendance to sessions will weight a maximum of 10% of the final grade
Multiple-choice questions A8 B10 A multiple-choice type of test exam administered via Moodle, where only one option is correct, will be taken. Wrong answers entail a penalty of one third of the value of correct ones. It is strictly necessary to pass the exam (with a grade equal or superior to 5, in a 0-10 grading system) in order to pass the course.

All materials and contents addressed in the classroom, both face-to-face and virtually, or recommended in moodle, either through the lectures or in the interactive sessions (be them teaching case discussions, plenary or team-based, or seminars), including the discussion of individual assignments or in the presentation of group assignments, are subject to be asked about in the exam.

It is important that students prepare individually for the exam utilizing all materials available in the virtual platform (visual aids, individual and team readings and multimedia materials), plus the notes they took in the classroom, in order to better understand the real examples used to illustrate course contents and to develop their own critical thinking and professional criteria.

It is key that students complement these materials with the individual revision of suggested readings, in order to clarify any remaining question.
Assessment comments
Participation in face-to-face guest seminars and ordinary lectures (worth 10% of the final grade) could be randomly checked. 

The aforementioned evaluation criteria will apply to both the first and the second opportunity, including Erasmus and other exchange students. 

Those students with part-time registration and "dispensa académica de exención de asistencia" will have the following weights: 100% of the grade will come from the exam.

Those students who fail the multiple-choice exam will receive the exam grade as course grade.

The grade obtained by students from continuous evaluation, coming from their team projects (up to 30%) and attendance checks (up to 10%), will be valid only for the ongoing academic year. 

It is forbidden to access the classroom with any device allowing for data transmission and/or warehousing when any of the evaluations is taking place (mobile phones, smart watches, etc.). 

Sources of information
Basic Garcia-Torres, S., Albareda, L., Rey-Garcia, M. and Seuring, S. (2019). Traceability for Sustainability–Literature Review and Conceptual Framework.. Supply Chain Management: An International Journal. Vol. 24(1) 85-106.
Rey-García, M., Regueiro Otero, A., Mato-Santiso, V. (2018). "The Challenges of Digital Transformation for Fast-Fashion Brands: A Proposal for an Operational Tool to Measure Omni-Channel Integration. Advances in National Brand and Private Label Marketing, Springer, 95-103
Ellen MacArthur Foundation (2017). A New Textiles Economy: Redesigning fashion’s future.
Stewart, R., Niero, M. (2018). Circular economy in corporate sustainability strategies: A review of corporate sustainability reports in the fast-moving consumer goods sector. Business Strategy and the Environment
Garcia-Torres, S., Rey-Garcia, M. and Albareda-Vivo, L. (2017). Effective Disclosure in the Fast-Fashion Industry: from Sustainability Reporting to Action.. Sustainability, 9(12), pp. 2256.
Karamchandani, A Kubzansky, M, Frandano, P. (2009). Emerging Markets, Emerging Models. MARKET-BASED SOLUTIONS TO THE CHALLENGES OF GLOBAL POVERTY. Monitor Company Group
Caro, F., and Martínez-De-Albéniz, V. (2014). How fast fashion works: Can it work for you, too. IESE Insight, 21(21), 58-65.
REY-GARCIA, M. Y FOLGUEIRA SUÁREZ, T. (2019). El reto de la moda sostenible
McKinsey & Company (2019). The state of fashion 2019.
The Business of Fashion. Revista internacional de referencia (). Acceso via Biblioteca Casa do Patín UDC Fuente nacional de referencia (). Acceso contenidos premium vía Biblioteca Casa do Patín UDC
Battilana, J; Lee, M.; Walker, J. Y Dorsey; Ch. (2012). In search of the Hybrid Ideal. Stanford Social Innovation Review, pp.51-55
Rey-Garcia, M., Lirola-Walton, E. & Mato-Santiso, V. (2017). La transformación digital de la distribución comercial: la tienda física, de caja brick and mortar a nodo omnicanal”. En Trespalacios Gutiérrez, J. A.; Vázquez Casielles, R.; Estrada Alonso, E. y González Mieres, C. (e
Aitken, Sally (). Seduction in the City: The birth of shopping. .
GARCÍA-TORRES, Sofía, y REY GARCÍA, Marta (2020). Sostenibilidad para la competitividad de la industria de la moda española: hacia una moda circular, digitalizada, trazable y colaborativa. . En REY GARCÍA, Marta, Coord, Información Comercial EspañolaEspañola (ICE), Revista de Economía, 912,
Deloitte (2016). The Deloitte Consumer Review. CX marks the spot: Rethinking the consumer experience to win..
Prahalad, C.K., Hart, S.L. (2002). The fortune at the bottom of the Pyramid. Strategy+Business, issue 26
Fogliatto, F.S.m, da Silveira, J.C, Borenstein, D. (2012). The mass customization decade: An updated review of the literature . International Journal of Production Economics Volume 138, Issue 1, pp 14-25
(). The True Cost.


Subjects that it is recommended to have taken before
Principles of Economics: Fashion Industry/710G03003

Subjects that are recommended to be taken simultaneously

Subjects that continue the syllabus
Sustainable Management of the Fashion Value Chain/710G03018

Other comments

(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.