| Study programme competencies |
| Code | Study programme competences |
| A4 | To master the fundamentals of design in general and fashion design in particular, and to frame them in their historical context, both specific and general |
| A5 | To develop the necessary skills to generate creative and innovative ideas |
| A6 | To know and to know how to use the necessary tools to implement, conceptualize and launch collections |
| A7 | To know the reality and social conditions that influence fashion, with a perspective of its historical development |
| A8 | To be able to design and implement efficient marketing strategies from knowledge of the social environment, with a focus on communication and distribution: messages, media, channels, customer relationships, etc… |
| A13 | To know the impact of technology on the different processes of the textile industry |
| A15 | To know and to commit to the ethical perspective and values that the fashion industry and its firms must rest upon |
| A16 | To apply sustainability criteria to decision making in the fashion firm (and generally to the fashion industry) |
| A17 | To know how to implement Corporate Social Responsibility programs (in fashion markets) |
| A18 | To know the plastic and visual languages in the realm of fashion industry design, in order to understand and interpret the artistic creations of fashion garments |
| B1 | That students demonstrate that they acquired and understood knowledge in a study area that originates from general secondary education and that can be found at a level that, though usually supported by advanced textbooks, also includes aspects implying knowledge from the avantgarde of its field of study |
| B2 | That students know how to apply their knowledge to their job or vocation in a professional form, and have the competencies that are usually demonstrated through elaboration and advocacy of arguments and problem resolution within their field of study |
| B3 | That students have the capacity to collect and interpret relevant data (normally within their field of study) in order to issue judgements that include a reflection upon relevant topics in the social, scientific or ethical realm |
| B4 | That students may convey information, ideas, problems and solution to the public, both specialized and not |
| B5 | That students develop those learning skills that are needed to undertake ulterior studies with a high degree of autonomy |
| B6 | Capacity for cooperation, team-work and collaborative learning in interdisciplinary settings |
| B7 | Capacity to analyse trends (critical thinking) |
| B8 | Capacity to plan, organize and manage resources and operations |
| B9 | Capacity to analyse, diagnose and take decisions |
| B10 | Capacity to understand the social and historical-artistic dimension of fashion design and industry, as vehicle for creativity and the quest for new and effective solutions |
| C1 | Adequate oral and written expression in the official languages. |
| C3 | Using ICT in working contexts and lifelong learning. |
| C4 | Acting as a respectful citizen according to democratic cultures and human rights and with a gender perspective. |
| C5 | Understanding the importance of entrepreneurial culture and the useful means for enterprising people. |
| C7 | Developing the ability to work in interdisciplinary or transdisciplinary teams in order to offer proposals that can contribute to a sustainable environmental, economic, political and social development. |
| C8 | Valuing the importance of research, innovation and technological development for the socioeconomic and cultural progress of society. |
| C9 | Ability to manage times and resources: developing plans, prioritizing activities, identifying critical points, establishing goals and accomplishing them. |
| Learning aims | |||
| Learning outcomes | Study programme competences | ||
| Know the process of conception, design, selection of materials, production and launch of fashion products (textiles, accessories ...). | A4 A5 A6 A7 A13 A15 A16 A17 A18 |
B1 B3 B6 B7 B8 B9 |
C3 C4 C5 C7 C8 C9 |
| Acquire the knowledge and skills necessary for Fashion Product Management, as well as the different strategies and tools for product management. | A4 A5 A6 A8 A13 A15 A16 A17 A18 |
B2 B4 B5 B6 B7 B8 B9 B10 |
C1 C3 C4 C5 C7 C8 C9 |
| Contents |
| Topic | Sub-topic |
| PART 1. Introduction to fashion product planning, design and management. | 1.1. Product management in the different fashion business models. Trends. 1.2. The figure of the designer and the product manager: areas of intervention and professional roles. |
| PART 2. Methodologies for planning, design and product management. | 2.1. Market segmentation from the perspective of the fashion product. - Product management at the different points of the fashion pyramid. 2.2. The product as an element of the brand strategy. - Transmission of brand values through the fashion product. - Sustainable fashion product management. - Analysis of the omnichannel product strategy. 2.3. Development of the product strategy. - Price structure, number of lines, programs and depth. - Metrics for product planning. - Coordination with marketing, visual, commercial and production departments. 2.4. Purchase planning. - Supply strategies in fashion. - The role of the product manager in negotiating with suppliers. 2.5. Product management at the point of sale. - Business decisions based on online and offline performance KPIs. |
| Planning | ||||
| Methodologies / tests | Competencies | Ordinary class hours | Student’s personal work hours | Total hours |
| Introductory activities | B1 C5 C7 C9 | 7 | 0 | 7 |
| Guest lecture / keynote speech | A4 A5 A6 A7 A8 A13 A15 A16 A17 A18 B2 B3 B4 B5 B6 B7 B8 B9 C3 C4 C5 C7 C8 C9 | 25 | 25 | 50 |
| Objective test | B4 B7 B8 B9 | 3 | 25 | 28 |
| Supervised projects | A4 A5 A6 A8 A13 A15 A16 A17 A18 B2 B3 B4 B5 B6 B7 B8 B9 B10 C1 C3 C4 C5 C7 C8 C9 | 10 | 40 | 50 |
| Personalized attention | 15 | 0 | 15 | |
| (*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. | ||||
| Methodologies |
| Methodologies | Description |
| Introductory activities | Coordination sessions, presentation of professionals and establishment of the planning of the subject (schedules, contents, practices, etc.). |
| Guest lecture / keynote speech | The contents of the subject´s theoretical program will be introduced in interactive lectures with audiovisual media. The lecturer will monitor lecture attendance: regular attendance is a compulsory requirement in the assessment procedure that cannot be substituted by other activities. |
| Objective test | Written test used for the evaluation of learning that can combine different types of questions: multiple choice with possible error penalty (ask a question in the form of a direct question or incomplete statement with several options or answer alternatives of which only one is valid), essay (questions of a certain length in writing in which it is valued that the expected answer is given, combined with the ability to reason (argue, relate, etc.). It can also be constructed with a single type of any of these questions. |
| Supervised projects | Individual and group work, where the acquired theoretical knowledge is put into practice and applied. |
| Personalized attention |
|
|
| Assessment | |||
| Methodologies | Competencies | Description | Qualification |
| Guest lecture / keynote speech | A4 A5 A6 A7 A8 A13 A15 A16 A17 A18 B2 B3 B4 B5 B6 B7 B8 B9 C3 C4 C5 C7 C8 C9 | ATTENDANCE and PARTICIPATION: 10% of the final grade. Participation and Attendance of lectures, as well as of the practical classes, will make up 10% of the final grade. |
10 |
| Supervised projects | A4 A5 A6 A8 A13 A15 A16 A17 A18 B2 B3 B4 B5 B6 B7 B8 B9 B10 C1 C3 C4 C5 C7 C8 C9 | Realization, delivery and presentation of works and projects where contents and acquired learnings are applied. The evaluation criteria include the verification of the inclusion and application of the theoretical part, the quality and clarity of the works and their presentation. In case of requirement of oral presentation, the clarity, the quality, the creativity and subjection to the time of the presentation will be valued, as well as the defense before the questions that can be realized. 60% of the final grade. |
60 |
| Objective test | B4 B7 B8 B9 | 30% of the final grade. Individual objective test. In the case of multiple choice multiple choice test, each incorrect answer could reduce the final score. | 30 |
| Assessment comments | |||
|
1st Opportunity Evaluation. In the development of the practical part (teamworks / projects) (60% final grade), the following will be evaluated: application of the theoretical bases, quality of presentation, precision and clarity of presentation and quality of the answers, primary and secondary sources used and bibliographic review. For the evaluation of the theoretical part, a exam (30% of final grade) will be used, combining test model (multiple option; errors could reduce th efinal mark) with questions to develop. Part-time dedication and academic exemption (attendance exemption): this possibility is not contemplated. The workshop is face-to-face, so attendance is mandatory. The evaluation process for the 2nd opportunity requires the delivery of an individual final project (60% of final grade) and an exam (40% of final grade) with combination of test model (multiple option; errors could reduce th efinal mark) with questions to develop. In the event of an extraordinary call, the evaluation of an individual final project (60% of final grade) will be combined with an exam (40% of final grade) with several kinds of questions: test model (multiple option; errors could reduce th efinal mark) and questions to develop. The student who, being enrolled, has not participated in the different evaluation activities (continuous/practical and/or exam/test) established for the academic year will be considered as “Not presented” (NP). PLAGIARISM/COPY. The fraudulent performance of the tests or evaluation activities will directly imply the qualification of failure (0) in the matter in the corresponding call, thus invalidating any qualification obtained in all the evaluation activities for the extraordinary call. Attendance
|
|||
| Sources of information |
| Basic |
Misani, N.; Varacca Capello, P. (2017). Fashion Collections. Product Development and Merchandising..
Corbellini, E.; Saviolo, S. (2009). Management in Fashion and Luxury Companies. ETAS |
|
|
|
| Complementary |
www.businessoffashion.com (). The Business of Fashion..
Burns, L.; K. Mullet, K. (2020). The Business of Fashion: Designing, Manufacturing, and Marketing.. New York: Fairchild Books/Bloomsbury. |
|
|
| Recommendations | |||||
| Subjects that it is recommended to have taken before | |||||
|
| Subjects that are recommended to be taken simultaneously | ||
|
| Subjects that continue the syllabus |
| Other comments | |
|
-Segundo se recolle nas distintas normativas de aplicación para a docencia universitaria deberase incorporar a perspectiva de xénero nesta materia (usarase linguaxe non sexista, utilizarase bibliografía de autores/as de ambos sexos, propiciarase a intervención en clase de alumnos e alumnas...) -Traballarase para identificar e modificar prexuízos e actitudes sexistas e influirase na contorna para modificalos e fomentar valores de respecto e igualdade. -Deberanse detectar situacións de discriminación por razón de xénero e proporanse acción e medidas para corrixilas. |