1st Opportunity Evaluation.

In the development of the practical part (teamwork / project) (mark of 70%), the following will be evaluated: application of the theoretical bases, quality of presentation, precision and clarity of presentation and quality of the answers, primary and secondary sources used and bibliographic review.

For the evaluation of the theoretical part, a multiple choice test (multiple object test) (mark of 30%) with several answer alternatives will be used, where errors will reduce the score to avoid the "lottery effect". The formula is NOTE = (correct answers x 1) - (errors / k-1), with k = number of answer options. Net points earned are transferred to a rating on a scale of 0 to 10.

Part-time dedication and academic exemption (attendance exemption): in the case of students with part-time dedication and academic exemption of attendance exemption, the Moodle and MS Teams platforms will be used, as well as email as the main communication vehicle . content management, tutorials and homework delivery. At the beginning of the course, a specific calendar of dates compatible with their dedication will be agreed, but they will have the same obligation to carry out activities and attend any type of evaluation test as full-time students. Except for the dates approved by the Faculty Council in which the objective test corresponds, for the rest of the tests a specific calendar of dates compatible with their dedication will be agreed at the beginning of the course.

The evaluation process for the 2nd opportunity is exactly the same as for the 1st opportunity: the practical grade (obtained in the work / project) is saved and @alumn @ will take a new multiple choice exam, with identical characteristics to those described above.

In the event of an extraordinary call, the evaluation will only be with multiple choice tests (multiple choice test) (mark 100%) with several answer alternatives, where errors will subtract score based on the formula NOTE = (correct answers x 1) - (errors / k-1) with k = number of answer options. Net points earned are transferred to qualification on a scale of 0 to 10.

PLAGIARISM/COPY. The fraudulent performance of the tests or evaluation
activities will directly imply the qualification of failure (0) in the matter
in the corresponding call, thus invalidating any qualification obtained in all
the evaluation activities for the extraordinary call.

Learning outcomes	Study programme competences
The objective of the subject is for the student to master the knowledge of marketing planning applied to the video game market. With this premise we will focus on the analysis of demand, competition and consumer behavior. The student will have to be able to master the techniques to meet the needs of customers, locate new market niches, identify and assess future market segments and design an action plan to achieve the objectives set.	AJ27 AJ28	BJ1 BJ2 BJ3 BJ4 BJ5 BJ6 BJ9 BJ14	CJ1 CJ2 CJ3 CJ4 CJ8 CJ9

Topic	Sub-topic
PART 1. INTRODUCTION.	1. OPERATIVE MARKETING AT VIDEOGAMES INDUSTRY
PART 2. STRATEGIES OF MARKETING MIX	2. PRODUCT 3. PRICE 4. PLACE 5. PROMOTION 6. MARKETING BUDGET
PART 3. NEW TRENDS	7. EVOLUTION OF MARKETING MIX 8. PERSONAL BRAND

Methodologies / tests	Competencies	Ordinary class hours	Student’s personal work hours	Total hours
Supervised projects	B1 B2 B3 B4 B5 B6 B14 C1 C2 C3 C4 C8	20	50	70
Multiple-choice questions	A27 A28	1	13	14
Events academic / information	B9	4	0	4
Guest lecture / keynote speech	A27 A28 B5 C3 C4 C9	15	45	60

Personalized attention		2	0	2

(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies	Description
Supervised projects	The students will develop a work that will be supervised by the teacher and, therefore, will have tutorial support. There will be small groups of students (70% of the final grade). The objective of the work is the application of the concepts and fundamentals that are explained in class and the basic structure will be related to the order and structure of the topics that are explained throughout the course. The teacher will gradually supervise and supervise the group so that the group can gradually develop the work as the topic develops. In this way, an interactive teaching, practice and active student participation is achieved throughout the learning process. The delivery of the work is scheduled for the last week of the school period, although it will be adjusted to the student's time availability.
Multiple-choice questions	Individual multiple answer test (30% of the final grade). Each poorly answered question penalizes the test score (three poorly answered questions counter correct one) and no question can be left blank.
Events academic / information	The students must also attend complementary activities of a practical nature (conferences, seminars, workshops or similar) in order to learn practical cases presented by their protagonists; also in a group, the contents of said activities should be analyzed and this analysis should be reflected in the corresponding works that will be subject to evaluation.
Guest lecture / keynote speech	Explanation of the contents of the theoretical program of the subject through the oral presentation, guided by the use of presentations, through audiovisual media. The slides will be delivered to the students.

Methodologies	Competencies	Description	Qualification
Multiple-choice questions	A27 A28	Test type exam with four possibilities, with questions about the contents covered in the course.	30
Supervised projects	B1 B2 B3 B4 B5 B6 B14 C1 C2 C3 C4 C8	Work of development and defense of the applied contents and focused on the different projects that are requested.	70

Assessment comments
1st Opportunity Evaluation. In the development of the practical part (teamwork / project) (mark of 70%), the following will be evaluated: application of the theoretical bases, quality of presentation, precision and clarity of presentation and quality of the answers, primary and secondary sources used and bibliographic review. For the evaluation of the theoretical part, a multiple choice test (multiple object test) (mark of 30%) with several answer alternatives will be used, where errors will reduce the score to avoid the "lottery effect". The formula is NOTE = (correct answers x 1) - (errors / k-1), with k = number of answer options. Net points earned are transferred to a rating on a scale of 0 to 10. Part-time dedication and academic exemption (attendance exemption): in the case of students with part-time dedication and academic exemption of attendance exemption, the Moodle and MS Teams platforms will be used, as well as email as the main communication vehicle . content management, tutorials and homework delivery. At the beginning of the course, a specific calendar of dates compatible with their dedication will be agreed, but they will have the same obligation to carry out activities and attend any type of evaluation test as full-time students. Except for the dates approved by the Faculty Council in which the objective test corresponds, for the rest of the tests a specific calendar of dates compatible with their dedication will be agreed at the beginning of the course. The evaluation process for the 2nd opportunity is exactly the same as for the 1st opportunity: the practical grade (obtained in the work / project) is saved and @alumn @ will take a new multiple choice exam, with identical characteristics to those described above. In the event of an extraordinary call, the evaluation will only be with multiple choice tests (multiple choice test) (mark 100%) with several answer alternatives, where errors will subtract score based on the formula NOTE = (correct answers x 1) - (errors / k-1) with k = number of answer options. Net points earned are transferred to qualification on a scale of 0 to 10. PLAGIARISM/COPY. The fraudulent performance of the tests or evaluation activities will directly imply the qualification of failure (0) in the matter in the corresponding call, thus invalidating any qualification obtained in all the evaluation activities for the extraordinary call.

Basic	Stanton William, J., Etzel Michael, J., y Walker Bruce, J. (2007). Fundamentos de marketing. Mc Graw Hill Wesley, D., y Barczak, G. (2010). Innovation and Marketing in the Video Game Industry: avoiding the trap. Surrey: GOWER Kotler, P. y Armstrong, G. (2004). Introducción al Marketing, 10ª ed. Madrid: Pearson-Prentice. Lambin, Jean-Jacques ( (2013). Marketing estratégico. Madrid: ESIC Editorial Carrillo Marqueta, J., y Sebastián Morillas, A. (2010). Marketing Hero. Las herramientas comerciales de los videojuegos. Madrid: ESIC Editorial Josep M. Bustos (2003). Marketing operativo. Barcelona: Gestión 2000 Martí Parreño, José (2010). Marketing y videojuegos. Madrid: ESIC Editorial Santesmases, M. (2012). Marketing: conceptos y estrategias. Madrid: Pirámide Huguet Rodríguez, J., y González López-Huerta, J. J. (2012). Todo lo que hay que saber de videojuegos y marketing.. Madrid: Wolters Kluwer. Zackariasson, P., y Dymek, M. (2016). Video game marketing: a student textbook. London: Routledge

Complementary