Identifying Data 2019/20
Subject (*) XESTIÓN EMPRESARIAL Code 730G04010
Study programme
Grao en enxeñaría en Tecnoloxías Industriais
Descriptors Cycle Period Year Type Credits
Graduate 2nd four-month period
 First Basic training 6
Language
Spanish
Teaching method Face-to-face
Prerequisites
Department Empresa
Coordinador
Domínguez Feijóo, Gerardo
 E-mail
g.dominguez@udc.es
Lecturers
Domínguez Feijóo, Gerardo
Gago Cortés, María Carmen
Rey Ares, Lucía
Ríos Prado, Rosa
 E-mail
g.dominguez@udc.es
m.gago@udc.es
lucia.rey.ares@udc.es
rosa.rios@udc.es
Web http://https://moodle.udc.es/
General description A asignatura persegue o desenvolvemento por parte de alumno dunha visión global das actividades das empresas; que sexa capaz de detectar, analizar e proporcionar solucións a problemas reais das empresas baixo unha perspectiva sistémica e xeral. Ofrécese deste xeito un enfoque de aplicación xeneralizado por riba de plantexamentos específicos, congruentes co amplo espectro de adaptación funcional dos profesionais da área de Enxeñería Industrial.

Study programme competencies
Code Study programme competences
A6 FB6 Coñecemento axeitado do concepto de empresa, marco institucional e xurídico da empresa. Organización e xestión de empresas.
B2 CB2 Que os estudantes saiban aplicar os seus coñecementos ao seu traballo ou vocación dunha forma profesional e posúan as competencias que adoitan demostrarse por medio da elaboración e defensa de argumentos e a resolución de problemas dentro da súa área de estudo
B3 CB3 Que os estudantes teñan a capacidade de reunir e interpretar datos relevantes (normalmente dentro da súa área de estudo) para emitiren xuízos que inclúan unha reflexión sobre temas relevantes de índole social, científica ou ética
B4 CB4 Que os estudantes poidan transmitir información, ideas, problemas e solucións a un público tanto especializado como leigo
B5 CB5 Que os estudantes desenvolvan aquelas habilidades de aprendizaxe necesarias para emprenderen estudos posteriores cun alto grao de autonomía
B6 B3 Ser capaz de concibir, deseñar ou poñer en práctica e adoptar un proceso substancial de investigación con rigor científico para resolver calquera problema formulado, así como de comunicar as súas conclusións –e os coñecementos e razóns últimas que as sustentan– a un público tanto especializados como leigo dun xeito claro e sen ambigüidades
B7 B5 Ser capaz de realizar unha análise crítica, avaliación e síntese de ideas novas e complexas
B8 B7 Deseñar e realizar investigacións en ámbitos novos ou pouco coñecidos, con aplicación de técnicas de investigación (con metodoloxías tanto cuantitativas como cualitativas) en distintos contextos (ámbito público ou privado, con equipos homoxéneos ou multidisciplinares etc.) para identificar problemas e necesidades
B9 B8 Adquirir unha formación metodolóxica que garanta o desenvolvemento de proxectos de investigación (de carácter cuantitativo e/ou cualitativo) cunha finalidade estratéxica e que contribúan a situarnos na vangarda do coñecemento
C1 C3 Utilizar as ferramentas básicas das tecnoloxías da información e as comunicacións (TIC) necesarias para o exercicio da súa profesión e para a aprendizaxe ao longo da súa vida.
C2 C4 Desenvolverse para o exercicio dunha cidadanía aberta, culta, crítica, comprometida, democrática e solidaria, capaz de analizar a realidade, diagnosticar problemas, formular e implantar solucións baseadas no coñecemento e orientadas ao ben común.
C3 C5 Entender a importancia da cultura emprendedora e coñecer os medios ao alcance das persoas emprendedoras.
C4 C6 Valorar criticamente o coñecemento, a tecnoloxía e a información dispoñible para resolver os problemas cos que deben enfrontarse.
C5 C7 Asumir como profesional e cidadán a importancia da aprendizaxe ao longo da vida.
C6 C8 Valorar a importancia que ten a investigación, a innovación e o desenvolvemento tecnolóxico no avance socioeconómico e cultural da sociedade.

Learning aims
Learning outcomes Study programme competences
Know of form adapted the concept of company, institutional and juridical frame of the company. A6
 B2
B3
B4
B5
B6
B7
B8
B9
 C1
C2
C3
C4
C5
C6
Organisation and management of companies. A6
 B2
B3
B4
B5
B6
B7
B8
B9
 C1
C2
C3
C4
C5
C6

Contents
Topic Sub-topic
Os temas seguintes desenvolven os contidos establecidos na ficha da Memoria de Verificación, que son: A empresa como sistema.
Marco institucional e xurídico.
Dirección funcional da empresa.
Estratexia empresarial.
Función de produción.
Función financeira.
THEME 1: INTRODUCTION O concepto de empresa
O contexto socieconómico empresarial
Os obxectivos empresariais
O empresario. Formas xurídicas
O tamaño empresarial
THEME 2: Company organization A organización da empresa
Estruturas organizativas básicas
Estruturas orientadas a proxectos
Análise de estruturas organizativas: O modelo de Mintzberg
THEME 3: Company and product A Carteira de Negocios da Empresa: Campo de Actividades
Estratexias no campo de Actividades
A cadea de valor
Ciclo de Vida do Produto
Matrices de Actividades
Ciclo de vida da organización
THEME 4: Company and marketing system O concepto xeral de mercadotecnia
Planificación: A Mercadotecnia Estratéxica
Execución e Control: A Mercadotecnia Operativa
THEME 5: Company and production system O concepto xeral de produción
Estudo de Custos
Just in Time
THEME 6: Financial state analysis Definición e Campo de Aplicación
Análise do Negocio e o seu Ámbito
Os estados financeiros: Reflexo das Actividades da Empresa
A Análise Financeira e Económica

Planning
Methodologies / tests Competencies Ordinary class hours Student’s personal work hours Total hours
Guest lecture / keynote speech A6 B3 B9 C1 C2 C3 C4 C5 30 33 63
Problem solving B5 B7 C2 C4 C6 20 20 40
Supervised projects B2 B4 B6 B8 C1 C3 C5 10 25 35
Mixed objective/subjective test A6 B7 0 8 8
 
Personalized attention 4 0 4
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies Description
Guest lecture / keynote speech The professor will teach most of the theoretical content of the subject through the explanation of the subjects in theoretical sessions, in which the participation of the students will also be promoted.

The professor will use media to better exposure of the contents of the subject
Problem solving During the classes, cases of study will be presented to the student for its analysis and discussion in class, as well as to the develop of individual or in group works. They will be evaluated and they will be part of the final grade.

The cases corresponded with aspects of the theme.

Simulation tools would be used to take decisions in some business games, proposed to the students.
Supervised projects The development of a group work by the student will be proposed, with the help of the professor . The scope of this work and its particularities and weight in the final grade will be transmitted to students in due time.
The work aims to help students develop their ability to work in a team developing an original and creative performance through the analysis of a specific case for which will have to implement the skills acquired throughout the course.
Mixed objective/subjective test An exam at the end of the classes will be made. It is a test. The students will know in advance the number of questions and the scoring criterion.

Personalized attention
Methodologies
Mixed objective/subjective test
Supervised projects
Description
It will be done in the tutorial hours of teachers.

Assessment
Methodologies Competencies Description Qualification
Mixed objective/subjective test A6 B7 Final exam will be until a 60% of the final grade.
The student has to get over a 40% of the score of this part.
 60
Problem solving B5 B7 C2 C4 C6 The works and exercices proposed to the students along the clases will score until a 20% of the final grade. The student has to get over a 30% of the score of this part. Unless students of the previous year, which keep the grade of this part
 10
Supervised projects B2 B4 B6 B8 C1 C3 C5 The group work will be until a 40% of the final score.
Insofar as it's a subject oriented to practical application, it is essential that the student demonstrate its capacity of global analysis on a real specific case study.
Its realization and exposure is mandatory.
The student has to get over a 30% of the score of this part. Unless students of the previous year, which keep the grade of this part.
 30
 
Assessment comments

The “Students with recognition of dedicación in time partial and metes out academic of exemption of assistance” will communicate to the start of the course his situation the professors of the subject, second establishes the "Norm that regulates the regime of dedication to the study of the students of degree in the UDC” (Art.3.b And 4.5) and the “Norms of evaluation, review and claim of the qualifications of the studies of degree and mestrado university” (Art. 3 and 8b).

The students in this situation will be asses in the date approved by the School, by means of join objective proof envelope the contents of the step 3 of the Guide. A work and his presentation to consensus with the professors of the matter, this work will be able to be individual or grupal as far as agree with the student according to his needs. Likewise, it will establisha guideline of tutorías agreed with the student to help him to surpass this subject. In the second opportunity only will have to realise the objective proof.

Students who do not follow the continuous assessment will be able to go to the second opportunity where the overall assessment will be 60% of the grade obtained in the test.

Sources of information
Basic Fernández Sánchez, E., Junquera Cimadevilla, B., del Brío González, J.A. (2008). Iniciación a los Negocios para Ingenieros. Aspectos Funcionales. España

Complementary


Recommendations
Subjects that it is recommended to have taken before

Subjects that are recommended to be taken simultaneously

Subjects that continue the syllabus

Other comments
“To help to achieve some immediate surroundings sustained and fulfil with the aim of the action number 5: “Teaching and investigation healthy and sustentable environmental and social” of the "Plan of Action Green Campus Ferrol":

1. The delivery of the documentary works that realize in this subject:
1.1. They will request in virtual format and/or informatic support
1.2. They will realize through Moodle, in digital format without need to print them
1.3. In case to be necessary to realize them in paper:
- Will not employ plastic.
- Will realize impressions to double face.
- Will employ paper recycled.
- Will avoid the impression of drafts.
2. It has to have in account the importance of the ethical principles related with the values of the sostenibilidad in the personal and professional behaviours


(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.