Identifying Data 2023/24
Subject (*) XESTIÓN EMPRESARIAL Code 730G04010
Study programme
Grao en Enxeñaría en Tecnoloxías Industriais
Descriptors Cycle Period Year Type Credits
Graduate 2nd four-month period
 First Basic training 6
Language
Spanish
Teaching method Face-to-face
Prerequisites
Department Empresa
Coordinador
Domínguez Feijóo, Gerardo
 E-mail
g.dominguez@udc.es
Lecturers
Domínguez Feijóo, Gerardo
Garcia del Valle, Alejandro
 E-mail
g.dominguez@udc.es
alejandro.garcia.delvalle@udc.es
Web http://https://moodle.udc.es/
General description A asignatura persegue o desenvolvemento por parte de alumno dunha visión global das actividades das empresas; que sexa capaz de detectar, analizar e proporcionar solucións a problemas reais das empresas baixo unha perspectiva sistémica e xeral. Ofrécese deste xeito un enfoque de aplicación xeneralizado por riba de plantexamentos específicos, congruentes co amplo espectro de adaptación funcional dos profesionais da área de Enxeñería Industrial.

Study programme competencies
Code Study programme competences
A6 FB6 Coñecemento axeitado do concepto de empresa, marco institucional e xurídico da empresa. Organización e xestión de empresas.
B2 CB2 Que os estudantes saiban aplicar os seus coñecementos ao seu traballo ou vocación dunha forma profesional e posúan as competencias que adoitan demostrarse por medio da elaboración e defensa de argumentos e a resolución de problemas dentro da súa área de estudo
B3 CB3 Que os estudantes teñan a capacidade de reunir e interpretar datos relevantes (normalmente dentro da súa área de estudo) para emitiren xuízos que inclúan unha reflexión sobre temas relevantes de índole social, científica ou ética
B4 CB4 Que os estudantes poidan transmitir información, ideas, problemas e solucións a un público tanto especializado como leigo
B5 CB5 Que os estudantes desenvolvan aquelas habilidades de aprendizaxe necesarias para emprenderen estudos posteriores cun alto grao de autonomía
B6 B3 Ser capaz de concibir, deseñar ou poñer en práctica e adoptar un proceso substancial de investigación con rigor científico para resolver calquera problema formulado, así como de comunicar as súas conclusións –e os coñecementos e razóns últimas que as sustentan– a un público tanto especializados como leigo dun xeito claro e sen ambigüidades
B7 B5 Ser capaz de realizar unha análise crítica, avaliación e síntese de ideas novas e complexas
B8 B7 Deseñar e realizar investigacións en ámbitos novos ou pouco coñecidos, con aplicación de técnicas de investigación (con metodoloxías tanto cuantitativas como cualitativas) en distintos contextos (ámbito público ou privado, con equipos homoxéneos ou multidisciplinares etc.) para identificar problemas e necesidades
B9 B8 Adquirir unha formación metodolóxica que garanta o desenvolvemento de proxectos de investigación (de carácter cuantitativo e/ou cualitativo) cunha finalidade estratéxica e que contribúan a situarnos na vangarda do coñecemento
C1 C3 Utilizar as ferramentas básicas das tecnoloxías da información e as comunicacións (TIC) necesarias para o exercicio da súa profesión e para a aprendizaxe ao longo da súa vida.
C2 C4 Desenvolverse para o exercicio dunha cidadanía aberta, culta, crítica, comprometida, democrática e solidaria, capaz de analizar a realidade, diagnosticar problemas, formular e implantar solucións baseadas no coñecemento e orientadas ao ben común.
C3 C5 Entender a importancia da cultura emprendedora e coñecer os medios ao alcance das persoas emprendedoras.
C4 C6 Valorar criticamente o coñecemento, a tecnoloxía e a información dispoñible para resolver os problemas cos que deben enfrontarse.
C5 C7 Asumir como profesional e cidadán a importancia da aprendizaxe ao longo da vida.
C6 C8 Valorar a importancia que ten a investigación, a innovación e o desenvolvemento tecnolóxico no avance socioeconómico e cultural da sociedade.

Learning aims
Learning outcomes Study programme competences
Know of form adapted the concept of company, institutional and juridical frame of the company. A6
 B2
B3
B4
B5
B6
B7
B8
B9
 C1
C2
C3
C4
C5
C6
Organisation and management of companies. A6
 B2
B3
B4
B5
B6
B7
B8
B9
 C1
C2
C3
C4
C5
C6

Contents
Topic Sub-topic
Os temas seguintes desenvolven os contidos establecidos na ficha da Memoria de Verificación, que son: A empresa como sistema.
Marco institucional e xurídico.
Dirección funcional da empresa.
Estratexia empresarial.
Función de produción.
Función financeira.
THEME 1: INTRODUCTION O concepto de empresa
O contexto socieconómico empresarial
Os obxectivos empresariais
O empresario. Formas xurídicas
O tamaño empresarial
THEME 2: Company organization A organización da empresa
Estruturas organizativas básicas
Estruturas orientadas a proxectos
Análise de estruturas organizativas: O modelo de Mintzberg
THEME 3: Company and product A Carteira de Negocios da Empresa: Campo de Actividades
Estratexias no campo de Actividades
A cadea de valor
Ciclo de Vida do Produto
Matrices de Actividades
Ciclo de vida da organización
THEME 4: Company and marketing system O concepto xeral de mercadotecnia
Planificación: A Mercadotecnia Estratéxica
Execución e Control: A Mercadotecnia Operativa
THEME 5: Company and production system O concepto xeral de produción
Estudo de Custos
Just in Time
THEME 6: Financial state analysis Definición e Campo de Aplicación
Análise do Negocio e o seu Ámbito
Os estados financeiros: Reflexo das Actividades da Empresa
A Análise Financeira e Económica

Planning
Methodologies / tests Competencies Ordinary class hours Student’s personal work hours Total hours
Guest lecture / keynote speech A6 B3 B9 C1 C2 C3 C4 C5 30 33 63
Problem solving B5 B7 C2 C4 C6 20 20 40
Supervised projects B2 B4 B6 B8 C1 C3 C5 10 25 35
Mixed objective/subjective test A6 B7 0 8 8
 
Personalized attention 4 0 4
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies Description
Guest lecture / keynote speech The professor will teach most of the theoretical content of the subject through the explanation of the subjects in theoretical sessions through the platforms of the Virtual Campus of the University, in which the participation of the students will also be promoted.

The professor will use media to better exposure of the contents of the subject
Problem solving During the classes, cases of study will be presented to the student for its analysis and discussion in class, as well as to the develop of individual or in group works. They will be evaluated and they will be part of the final grade.

The cases corresponded with aspects of the theme.

Simulation tools would be used to take decisions in some business games, proposed to the students.
Supervised projects The development of a group work by the student will be proposed, with the help of the professor . The scope of this work and its particularities and weight in the final grade will be transmitted to students in due time.
The work aims to help students develop their ability to work in a team developing an original and creative performance through the analysis of a specific case for which will have to implement the skills acquired throughout the course.
Mixed objective/subjective test An exam at the end of the classes will be made. It is a test. The students will know in advance the number of questions and the scoring criterion.

Personalized attention
Methodologies
Mixed objective/subjective test
Supervised projects
Description
It will be done in the tutorial hours of teachers, presential or not, in this case, through the platforms of Virtual Campus of the University.

Assessment
Methodologies Competencies Description Qualification
Mixed objective/subjective test A6 B7 Final exam will be until a 60% of the final grade.
The student has to get over a 40% of the score of this part.
 60
Problem solving B5 B7 C2 C4 C6 The works and exercices proposed to the students along the clases will score until a 5% of the final grade. The student has to get over a 30% of the score of this part. Unless students of the previous year, which keep the grade of this part
 5
Supervised projects B2 B4 B6 B8 C1 C3 C5 The group work will be until a 35% of the final score.
Insofar as it's a subject oriented to practical application, it is essential that the student demonstrate its capacity of global analysis on a real specific case study.
Their completion and presentation is mandatory, as well as the intermediate deliveries that will be part of the final grade.
The student has to get over a 30% of the score of this part. repeaters from the previous year will not be saved the work grade. 		35
 
Assessment comments

The "Students with recognition of part-time dedication
and academic distribution of attendance exemption" will communicate their
situation to the professors of the subject at the beginning of the course,
secondly, it establishes the "Rule that regulates the regime of dedication
to the study of undergraduate students in the UDC” (Art. 3.b and 4.5) and the
“Standards for evaluation, review and claim of grades for undergraduate and
master's degree studies” (Art. 3 and 8b).

Students in this situation will be evaluated on the date
approved by the School, through a joint objective test on the content of step 3
of the Guide. A work and its presentation by consensus with the teaching staff
of the subject, this work may be individual or group to the extent that it is
agreed with the student according to the needs of it. Likewise, it will
establish a tutorial guide agreed with the student to help them overcome this
problem. In the second opportunity, you only have to take the objective test.

Students who do not follow the continuous evaluation will be
able to pass to a second opportunity where the general assessment will be the
same as in the previous cases, this also applies to students with an early
call.

Implications of plagiarism, "the fraudulent
performance of the tests or evaluation activities, once verified, will directly
imply the grade of failing "0" in the subject in the corresponding
call, thus invalidating any grade obtained in all the evaluation activities of
face to the summons."

Sources of information
Basic Fernández Sánchez, E., Junquera Cimadevilla, B., del Brío González, J.A. (2008). Iniciación a los Negocios para Ingenieros. Aspectos Funcionales. España

Complementary


Recommendations
Subjects that it is recommended to have taken before

Subjects that are recommended to be taken simultaneously

Subjects that continue the syllabus

Other comments
“To help to achieve some immediate surroundings sustained and fulfil with the aim of the action number 5: “Teaching and investigation healthy and sustentable environmental and social” of the "Plan of Action Green Campus Ferrol":

1. The delivery of the documentary works that realize in this subject:
1.1. They will request in virtual format and/or informatic support
1.2. They will realize through Moodle, in digital format without need to print them
1.3. In case to be necessary to realize them in paper:
- Will not employ plastic.
- Will realize impressions to double face.
- Will employ paper recycled.
- Will avoid the impression of drafts.
2. It has to have in account the importance of the ethical principles related with the values of the sostenibilidad in the personal and professional behaviours


(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.