Os obxectivos desta materia son saber aplicar os fundamentos da direción comercial a casos reais e tomar decisións para cumplir os obxectivos de dirección comercial
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.