Teaching GuideTerm Faculty of Economics and Business |
Mestrado Universitario en Dirección e Administración de Empresas (2013) |
Subjects |
Marketing Management |
Planning |
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Identifying Data | 2017/18 | |||||||||||||
Subject | Marketing Management | Code | 611507006 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Official Master's Degree | 1st four-month period |
First | Obligatoria | 6 | ||||||||||
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Methodologies / tests | Competencies / Results | Teaching hours (in-person & virtual) | Student’s personal work hours | Total hours |
Case study | A5 A6 A7 A8 A9 A11 B3 B6 B7 B11 B13 B14 C1 C2 C3 C5 C6 C9 C11 | 20 | 40 | 60 |
Problem solving | A5 A6 A11 B2 B7 B8 B9 B10 B12 C1 C3 C4 C5 C6 C7 C8 C10 | 8 | 24 | 32 |
Oral presentation | B3 B4 B10 C5 C6 C8 C9 C10 C11 | 4 | 8 | 12 |
Directed discussion | B2 B3 B4 B8 C5 C6 C8 | 8 | 24 | 32 |
Document analysis | A9 B1 B3 C1 C3 C7 | 1 | 3 | 4 |
Personalized attention | 10 | 0 | 10 | |
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
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