Teaching GuideTerm Faculty of Economics and Business |
Grao en Administración e Dirección de Empresas |
Subjects |
Bussiness Management |
Sources of information |
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Identifying Data | 2017/18 | |||||||||||||
Subject | Bussiness Management | Code | 611G02035 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 1st four-month period |
Fourth | Obligatoria | 6 | ||||||||||
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Basic |
Munera Alemán y Rodríguez Escudero (2011). ESTRATEGIAS DE MARKETING. UN ENFOQUE BASADO EN EL PROCESO DE DIRECCION. MADRID, ESIC KOTLER, P. et al., (2000). INTRODUCCION AL MARKETING. MADRID, PIRAMIDE |
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Complementary | |
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