Teaching GuideTerm Faculty of Communication Studies |
Máster Universitario en Produción Xornalística e Audiovisual |
Subjects |
Audiovisual Marketing: Markets and Presales |
Learning aims |
Identifying Data | 2018/19 | |||||||||||||
Subject | Audiovisual Marketing: Markets and Presales | Code | 616531022 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Official Master's Degree | 2nd four-month period |
First | Optional | 3 | ||||||||||
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Learning outcomes | Study programme competences / results | ||
- Elaborar un plan de marketing audiovisual en un entorno de cambio continuo y de adopción de nuevas tecnologías. | AJ5 AJ6 AJ15 |
BJ2 BJ9 |
CJ1 |
- Aprender a diseñar estrategias de marketing digital para favorecer la venta, circulación y consumo de contenidos audiovisuales. | BJ2 |
CJ1 |
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