Teaching GuideTerm Faculty of Sociology |
Mestrado Universitario en Socioloxía Aplicada: Investigación Social e de Mercados |
Subjects |
Markets and Competition |
Learning aims |
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Identifying Data | 2019/20 | |||||||||||||
Subject | Markets and Competition | Code | 615518004 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Official Master's Degree | 1st four-month period |
First | Optional | 3 | ||||||||||
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Learning outcomes | Study programme competences / results | ||
Explicar a importancia que os mercados teñen dende o punto de vista empresarial. | AC5 AC6 |
BC3 |
CC1 CC4 CC5 CC7 |
Calibrar a relevancia que teñen a segmentación do mercado e o posicionamento na estratexia empresarial. | AC3 AC7 AC11 |
BC6 BC9 BC10 BC11 |
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Fundamentar a posición competitiva dentro dunha estratexia de mercadotecnia. | AC1 AC10 |
BC2 BC4 BC5 BC7 |
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