Management of Journalistic and Audiovisual Content
Identifying Data
2019/20
Subject (*)
Management of Journalistic and Audiovisual Content
Code
616531001
Study programme
Máster Universitario en Produción Xornalística e Audiovisual
Descriptors
Cycle
Period
Year
Type
Credits
Official Master's Degree
1st four-month period
First
Obligatory
4.5
Language
Spanish
Teaching method
Face-to-face
Prerequisites
Department
Humanidades Socioloxía e Ciencias da Comunicación
Coordinador
Arrojo Baliña, María José
E-mail
maria.jose.arrojo@udc.es
Lecturers
Arrojo Baliña, María José
E-mail
maria.jose.arrojo@udc.es
Web
General description
Comprensión do novo escenario dixital para a xestión de contidos informativos e de entretemento; contorna legal; estratexias de programación en canles xeneralistas e de pago; estratexias de posicionamento de contidos xornalísticos e de entretemento na contorna dixital; márketing dixital; análise de audiencia.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.