Management Models: Writing Organization, Marketing and Audience Analysis
Identifying Data
2021/22
Subject (*)
Management Models: Writing Organization, Marketing and Audience Analysis
Code
616531005
Study programme
Máster Universitario en Produción Xornalística e Audiovisual
Descriptors
Cycle
Period
Year
Type
Credits
Official Master's Degree
1st four-month period
First
Optional
3
Language
Spanish
Teaching method
Face-to-face
Prerequisites
Department
Departamento profesorado máster Humanidades Socioloxía e Ciencias da Comunicación
Coordinador
Arrojo Baliña, María José
E-mail
maria.jose.arrojo@udc.es
Lecturers
Arrojo Baliña, María José
E-mail
maria.jose.arrojo@udc.es
Web
General description
Análise dos distintos modelos de xestión xornalística; márketing específico para a contorna informativa; análise de audiencias (Analítica web, big data, SEO, Social Paid Media).
Contingency plan
1. Modifications to the contents
2. Methodologies
*Teaching methodologies that are maintained
*Teaching methodologies that are modified
3. Mechanisms for personalized attention to students
4. Modifications in the evaluation
*Evaluation observations:
5. Modifications to the bibliography or webgraphy
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.