Teaching GuideTerm Faculty of Humanities |
Grao en Xestión Industrial da Moda |
Subjects |
Digital Fashion Business |
Contents |
|
|
Identifying Data | 2021/22 | |||||||||||||
Subject | Digital Fashion Business | Code | 710G03031 | |||||||||||
Study programme |
|
|||||||||||||
Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 1st four-month period |
Fourth | Obligatory | 6 | ||||||||||
|
Topic | Sub-topic |
I: Introduction to the digital business of fashion industry. | 1. Introduction to digital business. 2. Opportunity analysis for digital business and e-commerce in the fashion sector. |
II: Implementation and management of digital business in the fashion sector. | 3. Management of the digital business infrastructure. 4. Key factors in the digital environment. 5. Digital business strategy. 6. Effects of digitization and new technologies on supply chain management. |
III: Fashion digital market and digital transformation management. | 7. Fashion digital market 8. Relationship management with digital consumers. 9. Design of digital services and customer experience. 10. Management of the transformation towards a digital business. |
|