Teaching GuideTerm
Faculty of Humanities
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Grao en Xestión Industrial da Moda
 Subjects
  Workshop 1: Fashion Business Plan
   Contents
Topic Sub-topic
What is a Business Plan? When do you need a business plan?
Why to devise a business plan
Content of a Business Plan Executive summary
Elevator pitch
Company description: Mission, Vision, values
Market research and potential
Competitive analysis: internal (skill and resources) and external (environment)
Product/service description
Business strategy: marketing, operations, HR and so on.
Capital Strategy: Investment and Funding
Financial Strategy: D&A and dividends
Short-term policies: Inventories, customers, cash, suppliers and so on.
Financial feasibility and profitability Financial forecasts
Financial Plan
Is the financial plan feasible?
Is the financial plan profitable?
Sensitivity analysis
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