Teaching GuideTerm Faculty of Economics and Business |
Grao en Administración e Dirección de Empresas |
Subjects |
Introduction to Marketing |
Planning |
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Identifying Data | 2022/23 | |||||||||||||
Subject | Introduction to Marketing | Code | 611G02015 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 1st four-month period |
Second | Obligatory | 6 | ||||||||||
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Methodologies / tests | Competencies / Results | Teaching hours (in-person & virtual) | Student’s personal work hours | Total hours |
Guest lecture / keynote speech | A1 A2 A3 A5 A12 B1 B2 B3 B4 B5 C6 C7 C8 | 17 | 51 | 68 |
Supervised projects | A6 A8 A11 | 12 | 18 | 30 |
Oral presentation | A4 A9 B6 B7 B8 B9 | 13 | 19.5 | 32.5 |
Events academic / information | B10 C1 C4 C5 | 5 | 0 | 5 |
Multiple-choice questions | A1 | 0.5 | 10 | 10.5 |
Personalized attention | 4 | 0 | 4 | |
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
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