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Teaching GuideTerm Faculty of Sociology |
| Grao en Socioloxia |
 Subjects |
| Sociology of communication and public opinion |
| Contents |
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| Identifying Data | 2022/23 | |||||||||||||
| Subject | Sociology of communication and public opinion | Code | 615G01310 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Third | Obligatory | 6 | ||||||||||
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| Topic | Sub-topic |
| Lesson 1. Origin and Development of the Sociology of Communication | 1.1. Fundamental concepts of information, communication and public opinion and terminological distinctions. 1.2. Communication as an object of sociological analysis: concepts and definitions; the components of communication; theoretical models of communication and traditions in the field of communication theory; contexts and types of communication. 1.3. Theoretical perspectives for the sociological analysis of communication; the beginnings in the United States and Europe; main scientific traditions in the study of mass communication. |
| Lesson 2. The study of media effects | 2.1. The influence (in and of) the media. 2.2. Historical developments in the analysis of media effects. 2.3. Empirical analysis of media effects: Theoretical models. 2.4. Review of current concepts and approaches. |
| Lesson 3. Public Opinion | 3.1. Origins and development of Public Opinion 3.2. Conceptualisation of the process of Public Opinion 3.3. Characteristics and studies on the functioning of Public Opinion 3.4. Theoretical perspectives for the sociological analysis of Public Opinion and current approaches 3.5. Controversies surrounding public opinion 3.6. Measures of public opinion |
| Lesson 4. Information, communication and public opinion in the era of digital postmodernity. Current debates | 4.1. New forms of communication: mobile communication, social networks and applications. The culture of the image, immediacy and interference. 4.2. Confusion and disinformation in the virtual space. Concepts and perspectives. 4.3. Media democracy. Communication for social change This last theme is devoted to the intellectual debate on the impact of current social phenomena. |
| Lesson 5. Empirical research into information, communication and public opinion, from the perspective of sociology |
5.1. Design and phases of the research process. 5.2. Research of contents, emitters, receivers and effects: quantitative and qualitative methodology. |
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