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Teaching GuideTerm Faculty of Philology |
| Grao en Turismo |
 Subjects |
| Tourism Promotion and Communication Skills |
| Contents |
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| Identifying Data | 2022/23 | |||||||||||||
| Subject | Tourism Promotion and Communication Skills | Code | 662G01005 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
First | Basic training | 6 | ||||||||||
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| Topic | Sub-topic |
| 1- Introduction | 1.1. Information and communication 1.2. Codes and channels |
| 2- Tourism Communication | 2.1. Planning of tourism communication 2.2. Tourism communication strategies 2.3. Trends and creativity |
| 3- Print Media |
3.1. Historical evolution 3.2. Typography, composition and grids 3.3. Graphics, ink and paper management |
| 4- Audiovisual Communication | 4.1. Audiovisual language 4.2. Pre-production: script, storyboard and art direction 4.3. Production: video making 4.4. Postproduction: editing, effects, graphics |
| 5- Project presentations | 5.1. Verbal and written communication 5.2. Presentation design |
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