|
Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Strategic Management of Fashion Companies |
| Contents |
|
|
|
| Identifying Data | 2022/23 | |||||||||||||
| Subject | Strategic Management of Fashion Companies | Code | 710G03030 | |||||||||||
| Study programme |
|
|||||||||||||
| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Fourth | Obligatory | 6 | ||||||||||
|
||||||||||||||
| Topic | Sub-topic |
| I. Introduction to strategic management | 1. Strategic management: basic concepts, process, and agents |
| II. Analysis of the strategic environment | 2. External analysis: general and specific environment 3. Internal analysis: resources, capabilities, and competitive advantage 4. Mission, vision and objectives. Corporate governance 5. Dynamics of business strategy |
| III. Development, implementation, and control of strategies | 6. Competitive strategy 7. Corporate strategy 8. Evaluation and selection of strategies 9. Implementation and control of the strategic plan |
| IV. Other strategies | 10. Entrepreneurship strategies 11. Internationalization strategies |
|
