Teaching GuideTerm Faculty of Economics and Business |
Grao en Administración e Dirección de Empresas |
Subjects |
Introduction to Marketing |
Learning aims |
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Identifying Data | 2023/24 | |||||||||||||
Subject | Introduction to Marketing | Code | 611G02015 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 1st four-month period |
Second | Obligatory | 6 | ||||||||||
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Learning outcomes | Study programme competences / results | ||
To manage a business or small organization To know to diagnose both external (opportunities / threats) as the company's internal (strengths and weaknesses). | A1 |
B1 B2 |
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To know coaching issuing reports on specific situation of companies and markets. To Identify as relevant economic information sources and its content | A3 A4 A5 A6 A9 |
B3 B4 |
C1 C4 |
To communicate fluently in their environment and teamwork. To understand the importance of entrepreneurial culture and know the means available to the entrepreneurs. | A2 A8 A11 A12 |
B8 B9 B10 |
C5 C7 |
To design and implement a marketing plan | A4 A5 A6 |
B5 B6 B7 |
C6 C8 |
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