Teaching GuideTerm Faculty of Economics and Business |
Grao en Administración e Dirección de Empresas |
Subjects |
Strategic Management and Business Policy I |
Contents |
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Identifying Data | 2023/24 | |||||||||||||
Subject | Strategic Management and Business Policy I | Code | 611G02025 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 1st four-month period |
Third | Obligatory | 6 | ||||||||||
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Topic | Sub-topic |
I. INTRODUCTION TO STRATEGIC MANAGEMENT | 1. Conceptual framework |
II. THEORETICAL AND APPLIED FRAMEWORK | 2. Strategic analysis 3. The entrepreneurial project 4. The strategic logic of an organization |
III. BUSINESS UNIT STRATEGY | 5. The business concept 6. The organization concept 7. Core processes |
IV. CORPORATE STRATEGY | 8. Patterns of business growth 9. Strategies of internationalization |
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