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Teaching GuideTerm 2023/24 Faculty of Tourism |
| Identifying Data | 2023/24 | |||||||||||||
| Subject | Developing strategic plans for tourism development: structure, content and methodology | Code | 615524112 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Official Master's Degree | 2nd four-month period |
First | Optional | 6 | ||||||||||
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| Methodologies | Competencies | Description | Qualification |
| Case study | A1 A2 A3 A6 B3 B5 B4 B6 B8 B10 B9 C3 C8 C9 | A substantial part of the subject matter will be evaluated by drafting a plan on a destination or product. Each student will choose a destination to develop a plan throughout the course so that each part of the process studied in the class has its reflection in it, both internal and external analysis and the proposal of strategies and products. In the same way, attempts will be made to implement the methodologies and techniques proposed in class. Both field work and the application of quantitative and qualitative techniques will be essential in these works. | 50 |
| Oral presentation | A5 A6 A10 A9 B3 B4 B6 B8 B9 C1 C2 C3 C5 C4 | The final work on the development of a plan will be presented and defended. The objective of this defense is to present the final results of the work and comment on the proposals developed for the specific case that the student chose. | 25 |
| Document analysis | B6 B7 B8 B10 B9 B11 C1 C3 C5 C4 | A part of the subject will be evaluated through the critical study and analysis of current plans. For example, both the current Spanish and Galician tourist plan will be studied. the end of this work and the analysis of the processes explained in the theory in the implementation of a concrete plan. Foreign students will be able to choose plans from their home country for this analysis | 25 |
| Assessment comments | |||
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The subject has an eminently practical character, therefore, the evaluation of the tourist planning work carried out by the student will be carried out. In this sense, a continuous evaluation can be considered, since the tasks developed will be periodically monitored to comment on progress and difficulties. In the case of face-to-face students, this monitoring will be done directly in the workshops where contact will be continuous. In the case of distance learning students, the work is individual, but follow-up will be done through a weekly contact through the Teams platform where both progress in the project and doubts will be raised. In the latter case, the defense of the project will be done electronically. |
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