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Teaching GuideTerm Faculty of Sociology |
| Grao en Socioloxia |
 Subjects |
| Sociology of consumption and market research |
| Contents |
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| Identifying Data | 2023/24 | |||||||||||||
| Subject | Sociology of consumption and market research | Code | 615G01309 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Third | Obligatory | 6 | ||||||||||
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| Topic | Sub-topic |
| Theme 1 - Thinking about consumption sociologically |
- Consumption as a pervasive social phenomenon - Between need and desire: instrumental or symbolic consumption - Tell me what you consume and I will tell you who you are - The relationship between work and consumption |
| Theme 2 - The Construction of the Consumer Society |
- The development of the mass consumer society - From Fordism to Post-Fordism - The power of brands and Naomi Klein - The particularity of the Spanish case |
| Theme 3 - Contemporary transformations in consumption |
- Lifestyles, Distinctive Consumption and Social Inequalities - Digitalisation and the Platform Economy - Consumption agents and social networks - Consumption in question: collaborative economies and responsible consumption |
| Theme 4 - Sociological approaches to consumption |
- Veblen and the Theory of the Idle Class - Bourdieu's Social Distinction - Consumption and the construction of social identities - Postmodern society and consumption - Bauman's Consumerism and Liquid Modernity |
| Theme 5 - Market research: methods and techniques to study consumption |
- Sociology and market research - Design and process of social research applied to consumer research - Qualitative Methods and Techniques applied to market research |
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