Teaching GuideTerm Faculty of Sociology |
Grao en Socioloxia |
Subjects |
Sociology of consumption and market research |
Contents |
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Identifying Data | 2023/24 | |||||||||||||
Subject | Sociology of consumption and market research | Code | 615G01309 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 2nd four-month period |
Third | Obligatory | 6 | ||||||||||
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Topic | Sub-topic |
Theme 1 - Thinking about consumption sociologically |
- Consumption as a pervasive social phenomenon - Between need and desire: instrumental or symbolic consumption - Tell me what you consume and I will tell you who you are - The relationship between work and consumption |
Theme 2 - The Construction of the Consumer Society |
- The development of the mass consumer society - From Fordism to Post-Fordism - The power of brands and Naomi Klein - The particularity of the Spanish case |
Theme 3 - Contemporary transformations in consumption |
- Lifestyles, Distinctive Consumption and Social Inequalities - Digitalisation and the Platform Economy - Consumption agents and social networks - Consumption in question: collaborative economies and responsible consumption |
Theme 4 - Sociological approaches to consumption |
- Veblen and the Theory of the Idle Class - Bourdieu's Social Distinction - Consumption and the construction of social identities - Postmodern society and consumption - Bauman's Consumerism and Liquid Modernity |
Theme 5 - Market research: methods and techniques to study consumption |
- Sociology and market research - Design and process of social research applied to consumer research - Qualitative Methods and Techniques applied to market research |
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