| Supervised projects |
Carrying out a group work of an empirical nature related to the subject matter, which will consist of the design of a market research project.
Working groups of a maximum of 4 people will be formed, as proposed by the students.
In the interactive sessions, the teachers will explain the structure of the work, its phases and resolve doubts. This information will also be available on the subject's Moodle.
The final project will be handed in through Moodle, on the dates set by the teachers.
No projects handed in after the deadline will be corrected. And there will be no second correction, i.e. it will only be corrected once by the teachers. |
| Directed discussion |
The theoretical sessions on each topic will be complemented with the reading of a text (article or book chapter) or with the viewing of audiovisual content by the students to encourage discussion and directed debate on the subject to be dealt with. In this way, the oral participation of the students is encouraged, helping them to know how to order and synthesise their ideas in a climate of mutual respect for the opinions and arguments of the rest of the group. |
Subjects