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Teaching GuideTerm Faculty of Communication Studies |
| Grao en Creación Dixital, Animación e Videoxogos |
 Subjects |
| Business and Entrepreneurship |
| Methodologies |
| Identifying Data | 2023/24 | |||||||||||||
| Subject | Business and Entrepreneurship | Code | 616G02046 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Fourth | Obligatory | 6 | ||||||||||
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| Methodologies | Description |
| Case study | The teacher will present the analysis of different real companies framing each of them in the appropriate sections of the course contents. Following the case sudy method (Villarreal, 2010), students and teacher engage in a process of analysis and in-deep discussion about the circumstances facing each of the companies analyzed. The teacher will present the analysis of different real companies framing each of them in the appropriate sections of the course contents. Through each of the cases, students and teacher engage in a process of analysis and deep discussion about the circumstances facing each of the companies analyzed. |
| Mixed objective/subjective test | Students will answer open-ended questions that relate theoretical concepts to practical applications of the case studies. |
| Aprendizaxe servizo | Students will learn the elements that determine the entrepreneurial culture, and will learn to handle analysis and problem-solving tools that will allow them to expand their job opportunities with their own business projects. |
| Guest lecture / keynote speech | The conceptual framework will be presented during the classes. Theories will be aligned with the cases of study, in order to provide a complete vision of the application of strategic management into practice. Inductive and deductive methods will be used. The time devoted to each of the chapters in which the subject will be divided in proportion to its extent and degree of difficulty in its preparation. |
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