Teaching GuideTerm Faculty of Tourism |
Grao en Turismo |
Subjects |
Tourism Promotion and Communication Skills |
Methodologies |
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Identifying Data | 2023/24 | |||||||||||||
Subject | Tourism Promotion and Communication Skills | Code | 662G01005 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 2nd four-month period |
First | Basic training | 6 | ||||||||||
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Methodologies | Description |
Supervised projects | Face-to-face teaching. Full explanation at Campus Virtual (Moodle). - Long project: Presentation of a new concept of a tourism product for defined target. It will be also designed a flyer and a promotional spot. Spoken presentation in working groups (15 minutes). |
Workshop | Face-to-face teaching. There will be required a variety of tasks explained at the beginning of the course. Full explanation at Campus Virtual (Moodle). - Short projects, hands-on learning. Theory lessons implementation. All tasks are demanded and developed in groups. |
Guest lecture / keynote speech | Theory explanations with Power Point and audiovisual examples. |
Objective test | Final exam on site of theoretical part. |
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