Teaching GuideTerm 2023/24
Faculty of Tourism
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Grao en Turismo
 Subjects
  Business Economics
   Contents
Topic Sub-topic
UNIT 2: The Company: Behaviour. 2.1. The company as a nexus of contracts
2.2. Basic behavioural assumptions
2.3. Types of companies
TEMA 3: Business Environment. 3.1. General environment factors
3.2. Specific environment factors
3.3. SWOT and Porter´s 5 Forces
3.4. The competitive strategy
3.5. Social and environmental resposability
UNIT 4: Location factors and size of the company 4.1. Location factors
4.2. The size of the company
4.3. Growth strategies: internal and external growth
4.4. Cooperation between companies
4.5. Multinationals, globalization and relocation
UNIT 5: Management of companies
5.1. Management fuction: management levels
5.2. The management process
5.2.1. Planning: stages, objectives and strategies
5.2.2. Organization and organizational structure
5.2.3. Control: phases, types and tools
5.3. Managment and leadership styles
UNIT 6: Business assets and liabilities; Financial Statements. 6.1. Assets and Liabilities
6.2. Patrimony elements
6.3. Classification of assets and liabilities: Balance Sheet
6.4. Profit and Loss account
UNIT 7: Financial subsystem 7.1. Financial function and financial resources
7.2. External financial resources in the short term
7.3. External financrial resources in the long term
7.4. Internal financial resources and elf financing
7.5. Investment projects: criterial to select investment projects: Net Present Value (NPV) and Internal Rate of Return (IRR)
UNIT 8: Tourism businesses. 8.1. Definition of tourism business
8.2. The tourism sector
8.3. Types of tourism companies
8.4. Transport business
8.5. Accommodations companies
8.6. Distribution: travel agencies
TEMA 1: The company and the businessman 1.1 The company as an economic and social reality
1.2 Concept of a business/company.
1.3 Elements of a business.
1.4 Functioning of a company. Basic areas.
1.5 Objectives of a company.
1.6 Social Responsability of a company: CSR and the ethics in business.
1.7 The businessman.
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