Teaching GuideTerm Faculty of Humanities |
Grao en Xestión Industrial da Moda |
Subjects |
Omni-Channel Fashion Retailing |
Learning aims |
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Identifying Data | 2023/24 | |||||||||||||
Subject | Omni-Channel Fashion Retailing | Code | 710G03024 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 2nd four-month period |
Third | Obligatory | 6 | ||||||||||
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Learning outcomes | Study programme competences / results | ||
Appreciating the importances of marketing channel management to a firm’s success | A8 |
B4 B6 B7 B8 B9 |
C1 C3 C4 C7 C8 C9 |
Identifying differences between omni-channel strategies and multichannel strategies | A8 |
B1 B7 B9 |
C3 C5 C8 |
Identifiying and describing drivers and trends shaping the move to onmichannel strategies in fashion market | A8 |
B6 B7 |
C3 C5 C8 |
Designing onmichanel retailing strategies for fashion industry | A8 |
B2 B3 B4 B6 B7 B8 B9 |
C3 C8 C9 |
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