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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Strategic Management of Fashion Companies |
| Contents |
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| Identifying Data | 2023/24 | |||||||||||||
| Subject | Strategic Management of Fashion Companies | Code | 710G03030 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Fourth | Obligatory | 6 | ||||||||||
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| Topic | Sub-topic |
| I. Introduction to strategic management | Strategic management: basic concepts, process, and agents |
| II. Analysis of the strategic environment | External analysis: general and specific environment Internal analysis: resources, capabilities, and competitive advantage Mission, vision and objectives. Corporate governance and stakeholder groups Dynamics of business strategy |
| III. Development, implementation, and control of strategies | Competitive strategy Corporate strategy Evaluation and selection of strategies Implementation and control of the strategic plan |
| IV. Relevant strategies for the fashion business | Entrepreneurship strategy Internationalization strategy Sustainability strategy Digital strategy |
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