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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Workshop 5: Coolhunting and Collections Management |
| Contents |
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| Identifying Data | 2023/24 | |||||||||||||
| Subject | Workshop 5: Coolhunting and Collections Management | Code | 710G03036 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Fourth | Optional | 6 | ||||||||||
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| Topic | Sub-topic |
| 1. Creativity, Innovation, Trends and Design&Visual Thinking. | - Concepts of creativity and innovation focused on the creation of fashion collections. - Introduction to the principles of Design Thinking as a guide and support during the different stages of the process of creating a collection. - Starting point: approach to starting the collection, situation analysis and context, definition of needs and objectives, project scheduling. |
| 2. Introduction to Trend analysis and Coolhunting in the fashion industry. | - What is Coolhunting: where we come from and where we are. - Innovation, Target Groups, Traceability, Street Style and Trendy Urban Spots. - Trends and Context. Types of Trends. - Objective of the search for Trends: resources, sources and tools. |
| 3. Design Thinking and Coolhunting. | - User-centered thinking. Empathy as a basic tool for innovation. - The moodboard: objectives, what it is for, who will work with it, when it will be used. - How to transfer Trends to the Moodboard. -Moodboard types; represent and explain ideas about different aspects (atmosphere, color, materials, textures, silhouettes, etc.) |
| 4. Trend analysis methodologies. | - Detect, identify and analyze Trends. - Design, writing and presentation of a Coolhunting report. - Structure ideas and information for the presentation of initial proposals of collections according to the trend analysis carried out. |
| 5. Coolhunting tools. | - Inspiration Resource Selection: Where to Look for Inspirational Sources and Tools for Creative Work. - Sources, environments and specialized experiences. - Online and offline resources. - Social tools: influencers and content management. |
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