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Teaching GuideTerm Faculty of Philology |
| Grao en Turismo |
 Subjects |
| Tourism Promotion and Communication Skills |
| Contents |
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| Identifying Data | 2020/21 | |||||||||||||
| Subject | Tourism Promotion and Communication Skills | Code | 662G01005 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
First | Basic training | 6 | ||||||||||
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| Topic | Sub-topic |
| 1- Introduction. | 1.1. Information and communication. 1.2. Codes and channels. |
| 2- Tourism Communication. | 2.1. Planning of tourism communication. 2.2. Tourism communication strategies. 2.3. Trends and creativity. |
| 3- Print Media. |
3.1. Historical evolution. 3.2. Typography, composition and grids. 3.3. Graphics, ink and paper management. |
| 4- Audiovisual Communication. | 4.1. Audiovisual language. 4.2. Pre-production: script, storyboard and art direction. 4.3. Production: video making. 4.4. Postproduction: editing, effects, graphics. |
| 5- Digital Communication. | 5.1. Multimedia language. 5.2. Design and interactivity. 5.3. Social networks and new media. |
| 6- Project presentations. | 6.1. Verbal and written communication 6.2. Online-offline projects. |
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