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Teaching GuideTerm Faculty of Philology |
| Grao en Turismo |
 Subjects |
| Tourism Marketing |
| Planning |
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| Identifying Data | 2022/23 | |||||||||||||
| Subject | Tourism Marketing | Code | 662G01016 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Second | Obligatory | 6 | ||||||||||
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| Methodologies / tests | Competencies | Ordinary class hours | Student’s personal work hours | Total hours |
| Case study | A5 A11 A24 A26 A33 A34 B1 B2 B3 B4 B6 B7 C1 C5 C8 | 6 | 25 | 31 |
| Oral presentation | A5 A11 A24 A26 A33 A34 B1 B2 B3 C1 C2 C3 | 2 | 2 | 4 |
| Objective test | A5 A11 A24 A26 A33 A34 B1 B2 B3 B4 C1 C2 C4 C8 | 2 | 2 | 4 |
| Guest lecture / keynote speech | A5 A11 A24 A26 A33 A34 B1 B2 B4 B5 C1 C6 C7 C8 | 20 | 30 | 50 |
| Supervised projects | A5 A6 A11 A24 A26 A33 A34 B1 B2 B3 B4 B5 B6 B7 C1 C2 C4 C5 C6 | 10 | 35 | 45 |
| Workbook | B1 B4 C5 C8 | 2 | 12 | 14 |
| Personalized attention | 2 | 0 | 2 | |
| (*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. | ||||
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