Comprensión do novo escenario dixital para a xestión de contidos informativos e de entretemento; contorna legal; estratexias de programación en canles xeneralistas e de pago; estratexias de posicionamento de contidos xornalísticos e de entretemento na contorna dixital; márketing dixital; análise de audiencia.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
Subjects
